Prarthana Prakash

Prarthana Prakash

Prarthana Prakash was a Europe business reporter at Fortune.

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  • richard bransonFinance

    Richard Branson–backed firm’s dream of flying people to the stratosphere in balloons is deflating as staffers are furloughed

    By
  • people walking past a burberry storeRetail

    Burberry’s pivot back to its roots is working as shares jump 15% following better-than-expected sales

    By
  • peppa pig mascots standing in a rowLifestyle

    Snouts, muddy puddles and British accents: How Peppa Pig became a global cultural phenomenon—and a $1.7 billion franchise

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  • Mark Read side profileSuccess

    WPP CEO Mark Read dreams of ‘getting closer’ to the U.S. amid workforce anger over RTO mandate

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  • people walking in, out and near a Waterstones bookstoreRetail

    Britain’s biggest bookseller just thanked RTO mandates for bumper 2024 book sales

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  • donald trump speaking on stagePolitics

    Europe could be a casualty under Donald Trump’s promised American ‘golden age’

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  • people walking in Milan shopping areaRetail

    Overdone price hikes, the demise of ‘quiet luxury,’ and sluggish European tourism—here’s what Bank of America expects will shape luxury in 2025

    By
  • Conny KalcherFeatures

    How one of Europe’s largest insurers is trying to make waves with Gen Z

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  • two murphy's pintsRetail

    Diageo and Heineken go head to head as Guinness shortage gives 600% boost to rival stout Murphy’s

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  • A DIAMOND NECKLACE ON DISPLAYRetail

    Cartier owner Richemont shines with better-than-expected sales as poor China demand offset by rest of the world

    By Prarthana Prakash and AFP
  • people walking past a Miu Miu storeRetail

    Prada defied the China-led luxury slowdown—its CEO is bullish Chinese shoppers will return

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  • people protesting in a big groupPolitics

    Spain will tackle its ‘rich landlords and poor tenants’ problem by hiking property taxes to 100% for non-Europeans

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  • people outside a Lloyds Bank branchSuccess

    Lloyds Bank will tie its senior bankers’ 2024 bonuses to their office attendance

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  • woman carrying a prada bagRetail

    The luxury goods market has created its own crisis, and it won’t recover until after 2027

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  • Ryanair ceo Michael O'Leary sitting by a tableSuccess

    Ryanair’s Michael O’Leary, who is up for a $108 million bonus, doesn’t see high CEO pay as a problem: ‘Footballers are getting half a million a week’

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