Prarthana Prakash

Prarthana Prakash

Prarthana Prakash was a Europe business reporter at Fortune.

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  • a tractor on a road crossing with a pile of items on fire on the leftPolitics

    The EU nearly green-lit a major climate change bill—but now, it faces an indefinite deadlock from the impact of farmers’ protests

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  • a man sitting among Lego bricks of the Windsor castleLifestyle

    Legoland will toy with ‘surge pricing’ this summer to hike ticket rates—but only on sunny days

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  • a player in a football fieldLifestyle

    Adidas blind-sided by surprise move as German national soccer team drops brand after 77 years in favor of Nike’s ‘best financial offer’

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  • boy seen sitting on a table with golden wrapped chocolate eggsLifestyle

    Easter is around the corner—but the real hunt for Brits this year will be to find cheap chocolate eggs amid eye-watering inflation as high as 62.5%

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  • a picture of a man talkingFinance

    BMW’s growth will be driven by its high-end EVs, adding to the German carmaker’s optimism about electric cars even as ‘EV winter’ looms large

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  • Lars Fruergaard Jorgensen, chief executive officer Novo Nordisk A/S, during an interview at the company’s headquarters in Bagsvaerd, Denmark, on Monday, June 12, 2023. The success of Novo’s bestsellers Ozempic and Wegovy, drugs that help people lose significant amounts of weight, has created something of a gold rush in the pharma industry with about 40 companies developing products that will intensify competition. Photographer: Carsten Snejbjerg/Bloomberg via Getty ImagesHealth

    The foundation behind Ozempic maker Novo Nordisk is funding an Nvidia-backed AI supercomputer project

    By Chris Morris and Prarthana Prakash
  • people shopping at a luxury storeRetail

    Gucci and Saint Laurent owner Kering follows Burberry in issuing a rare profit warning as luxury sales in Asia stall

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  • lady playing with two young kidsLifestyle

    France is piloting a 4-day work week—but there’s a catch. Only divorced parents qualify for it

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  • tubs of ben & jerry's ice creamFinance

    Ben & Jerry’s maker Unilever is spinning off its ice cream unit and slashing up to 7,500 jobs amid activist investor pressure to streamline its business

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  • a man standing by a doorFinance

    British banks scramble after a Big Lebowski-inspired ‘Dudeist priest’ in Northern Ireland filed hundreds of false documents

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  • michael o'leary standing with arms folded and one arm up by his foreheadSuccess

    Ryanair CEO Michael O’Leary says negative press is his budget airline’s marketing secret: ‘Bad publicity sells far more seats than the good’

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  • people walking in a rushTech

    Italy slaps a $11 million fine on TikTok for failing to keep the platform safe for minors over ‘French scar’ challenge

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  • person carrying zara shopping bagsLifestyle

    Your Zara and Stradivarius shipments might be delayed as the Red Sea crisis presses on

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  • person seen eating chocolateLifestyle

    Snacking is king—and inflation-proof—as Gen Zers and millennials resort to small indulgences even with tight wallets, Toblerone and Cadbury maker finds

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  • a woman speakingRetail

    The end for the partnership model? John Lewis goes back into profit, but workers won’t be getting a cut again this year

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