Prarthana Prakash

Prarthana Prakash

Prarthana Prakash was a Europe business reporter at Fortune.

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  • people on gondolas in one of Venice's canalsLifestyle

    Venice is taking its battle against mass tourism a step further by banning loudspeakers and tourist parties of over 25

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  • Adidas CEO Bjoern GuldenRetail

    With Yeezys in the rearview mirror, Sambas and Gazelles are helping drive the big Adidas reboot

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  • a bartender serving glasses of GuinnessRetail

    Johnnie Walker maker Diageo sees first sales drop since the pandemic—but Guinness and ready-made cocktails save the day

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  • Thomas Schinecker, chief executive officer of RocheFinance

    Swiss pharma giant Roche is ‘fast-tracking’ development of an experimental Wegovy challenger pill for weight loss

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  • people serving food at a food courtLifestyle

    The Olympic Village isn’t serving ‘adequate’ food, forcing Britain’s athletes to stay away and eat packed lunches instead

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  • hundreds of people seen outside of Barcelona CathedralLifestyle

    Is overtourism inevitable? One expert explains why the phenomenon is a wake-up call and how European cities are getting it wrong

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  • people queuing up to board an easyjet flightFinance

    Budget airline EasyJet sells an extra 1.5 million tickets with profits up 16% as its summer looks vastly different from struggling rival Ryanair

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  • people taking the escalator in front of a Dior store in a mallRetail

    LVMH’s wine, champagne and handbags still can’t win back budget-tight Chinese consumers rationing their luxury purchases

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  • This photograph taken on January 10, 2023 shows rats wandering around the collected trash at the Syctom waste management company in Paris. The huge bales are stacked by material: paper, brown cardboard, light, dark plastic, plastic films. At the Batignolles household waste sorting center in the west of Paris, we are ahead of the rest of the country. (Photo by Thomas SAMSON / AFP) (Photo by THOMAS SAMSON/AFP via Getty Images)Lifestyle

    Welcome to ‘Ratatouille’: Paris is trying to curb its rat population ahead of the Olympics kick-off as thousands descend on the French capital

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  • ryanair ceo Michael O'Leary sitting at a deskFinance

    Ryanair profits nearly halved as the low-cost airline blames its ‘frugal’ customers for booking too many last-minute tickets

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  • Crowds of tourists and locals cool off at a crowded El Postiguet BeachFeatures

    Affordable travel is to blame for Europe’s overtourism problem, spoiling its most sought-after cities like Barcelona, Amsterdam and Athens

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  • four runners on a race trackSuccess

    Olympic track and field winners will win more than eternal glory for the first time with a $50,000 reward: ‘They deserve some skin in the game’

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  • Again cofounders Max Kufner and Torbjørn JensenEnvironment

    Exclusive: Google Ventures is backing a Danish startup ‘brewing’ CO2 that can clean up one of the most polluting industries in the world

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  • Christian Scherer with a picture of an aircraft behind himLeadership

    Airbus is slashing costs and pausing hiring citing Boeing’s eventual bounce back from safety scandals and lurking Chinese competition

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  • a person looking at a checked jacket at a store windowRetail

    Can iconic coat maker Burberry ever recover from CEO departures, a stodgy turnaround plan, and a 64% share decline in a year?

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