Max Conway of Rochester Institute of Technology

Stay informed with Max Conway of Rochester Institute of Technology’s coverage and analysis for Fortune.

Renee Colon, co-owner of Fuego Coffee Roasters, makes a cup of coffee, Saturday, March 22, 2025, in Rochester, N.Y. (Max Conway via AP)

Trump’s tariffs will increase already skyrocketing coffee prices, and businesses are scrambling to rethink their supply chains

By Max Conway of Rochester Institute of Technology, Cedar Attanasio, and others