Lily Nonomiya

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  • People walks past a Yoshinoya retaurant, which operates a chain of popular beef bowl restaurants in Japan and abroad, in Tokyo on April 19, 2022. – One of Japan’s most popular fast food firms said April 19 it had fired a top executive who reportedly suggested a marketing strategy of getting “virgins addicted” to the company’s products. (Photo by Kazuhiro NOGI / AFP) (Photo by KAZUHIRO NOGI/AFP via Getty Images)

    Restaurant chain exec fired after saying his goal was to get rural girls hooked on beef bowls like they were meth

    By Kanoko Matsuyama, Lily Nonomiya, and others