Kristina Monllos

Stay informed with Kristina Monllos’s coverage and analysis for Fortune.

  • NEW YORK, NY – NOVEMBER 29: Customers shop at a department store of Macy’s on Black Friday on November 29, 2024 in New York City. (Photo by Liao Pan/China News Service/VCG via Getty Images)Retail

    Extended holiday sales, effectively Black November, is ‘confusing’ for customers and dilutes shopping ‘sparkle’ of Black Fridays and Cyber Mondays past

    By Kristina Monllos and Marketing Brew
  • 06 May 2025, Hamburg: Mike Cessario, founder and CEO of Liquid Death, speaks during the OMR digital and marketing trade fair in the exhibition halls. Photo: Marcus Brandt/dpa (Photo by Marcus Brandt/picture alliance via Getty Images)Retail

    Liquid Death brand partnerships are like taking the ‘Saturday Night Live’ stage, exec says

    By Kristina Monllos and Marketing Brew