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Jeffrey Sonnenfeld

Jeffrey Sonnenfeld is the Lester Crown Professor in Management Practice and Senior Associate Dean at Yale School of Management.

gen z
Commentary
AI won’t kill your job — it will kill the path to your first one
By Jeffrey Sonnenfeld, Stephen Henriques, Johan Griesel, Andrew Alam-Nist and Peter YuApril 29, 2026
ternus
Commentary
This Apple doesn’t fall far from the tree: Tim Cook is leaving at a peak and John Ternus is exactly the right CEO for the AI era
By Jeffrey Sonnenfeld and Steven TianApril 20, 2026
trump
Commentary
The futility of Trump’s grandiose personal branding of public assets, from ballrooms and bills to ships and planes
By Jeffrey Sonnenfeld and Steven TianApril 13, 2026
no kings
Commentary
America’s CEOs have become reluctant guardians of democracy
By Jeffrey Sonnenfeld and Stephen HenriquesApril 6, 2026
trump
Commentary
We’re no longer in a bull or bear market. We’re in a Trump market — and here’s how to navigate it
By Jeffrey Sonnenfeld and Steven TianMarch 26, 2026
trump
C-Suite
I’ve known Trump for 25 Years and advised 5 presidents. Here’s the playbook he’s been running—and why underestimating him is a mistake
By Jeffrey Sonnenfeld and Steven TianMarch 23, 2026
trump
Commentary
Trump’s Iran War looks improvised. It isn’t. Here’s the playbook he’s been running for decades
By Jeffrey Sonnenfeld and Steven TianMarch 17, 2026
dell
Commentary
Time on his side: Michael Dell the real business icon as Icahn the activist recedes from view
By Jeffrey Sonnenfeld and Steven TianMarch 5, 2026
putin
Commentary
Exclusive analysis: we looked at the 400 western firms still in Russia. Their paltry size strips Putin’s bluff bare naked
By Jeffrey Sonnenfeld, Stephen Henriques, Jake Waldinger and Giuseppe ScottoFebruary 27, 2026
ceos
Commentary
We heard CEOs rip into Trump’s tariffs behind the scenes and the Supreme Court just vindicated them
By Jeffrey Sonnenfeld, Steven Tian and Stephen HenriquesFebruary 20, 2026
isom
Commentary
The skies for American Airlines are clearer than you think
By Jeffrey Sonnenfeld and Steven TianFebruary 16, 2026
TrumpRx
Commentary
TrumpRx is here and it helps, though a bit less than advertised
By Jeffrey Sonnenfeld, Stephen Henriques, Ferron Chen, Asuka Koda and Vanessa McLennanFebruary 11, 2026
disney
Commentary
Disney’s new D’Amaro-land:  a dream team succession saga comes to life
By Jeffrey Sonnenfeld and Stephen HenriquesFebruary 4, 2026
How Trump helped Harvard: 5 ‘Crimson’ leadership lessons on standing up to bullies 
Commentary
How Trump helped Harvard: 5 ‘Crimson’ leadership lessons on standing up to bullies 
By Jeffrey Sonnenfeld, Steven Tian and Stephen HenriquesFebruary 1, 2026
target
Commentary
Slipping on ICE: innocent retailers are the latest collateral damage from Trump’s perpetual noise machine
By Jeffrey Sonnenfeld and Steven TianJanuary 21, 2026
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Most Popular
Success
Tennessee linebacker Arion Carter was suspended over a $427 flight—now he's donating that amount to charity for every tackle he makes this seasonplaceholder alt text
By Sydney LakeSeptember 9, 2026
Retail
The pumpkin spice era is changing—if not over, as McDonald’s replaces the flavor for the first time in a decadeplaceholder alt text
By Marco Quiroz-GutierrezSeptember 8, 2026
Personal Finance
Current price of silver as of Monday, September 8, 2026placeholder alt text
By Joseph HostetlerSeptember 8, 2026
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