Dan Mitchell

Stay informed with Dan Mitchell’s coverage and analysis for Fortune.

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  • Falling soda sales: Not a trend, but a fundamental shift

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  • As whiskey market consolidates, a skirmish in Tennessee

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  • Federal inaction spells bad news for marijuana business

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  • Say goodbye to your supermarket

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  • Is it impossible to reform the food system?

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  • Chipotle seeks TV partner for its food-industry satire

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  • Comcast-TWC merger might help the cause of net neutrality

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  • Chipotle’s hilariously scary take on the industrial food system

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  • Starbucks shares rise on upgrade. More growth ahead?

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  • CVS decision to stop selling cigarettes no big deal to Big Tobacco

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  • Diamond Foods’ identity crisis

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  • Features

    Boycotting SodaStream: Righteous protest or empty gesture?

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  • Cheerios’ GMO-free claim is marketing, enabled by industry critics

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  • ‘GMO-free’ Cheerios: Pretty much just Cheerios

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  • A still from the Goldieblox video, left; The Beastie Boys in 1987, right

    Determining damages in Beastie Boys v. Goldieblox would be no simple task

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