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Photo of Christiaan Hetzner
Christiaan Hetzner
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Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape. He’s reported from Germany for the past two decades and is passionate about tracking industry’s intersection with finance and policy as they collectively target a net-zero society. Shaped by his time in Frankfurt covering the collapse of the dotcom stock market bubble for Dow Jones Newswires, he joined Reuters in 2004 before shifting to commentary and features for Automotive News Europe ten years later. Hailing from upstate New York, he is a graduate of Georgetown University.

Warner Bros. Discovery CEO David Zaslav
LifestyleIt’s not just Disney losing customers—nearly 2 million people stopped subscribing to Warner Bros. Discovery’s streaming service 
By Christiaan HetznerAugust 4, 2023
Tim Cook isn't interested in engaging in breathy hype around A.I. to pump his stock like other CEOs.
TechTim Cook answers critics about why Apple’s A.I. efforts seem so far behind Microsoft, Google, and Elon Musk
By Christiaan HetznerAugust 4, 2023
Janet Yellen has attacked Fitch for its "unwarranted" downgrade of the U.S. federal government's credit rating.
PoliticsMassive backlash over U.S. credit rating downgrade forces Fitch into defense mode: ‘The numbers speak for themselves’
By Christiaan HetznerAugust 4, 2023
More U.S. beer drinkers boycotting Bud Light are opting for competitors Coors Light and Miller Lite.
LifestyleBud Light generously helps rival brewer Molson Coors to record quarter
By Christiaan HetznerAugust 2, 2023
Elon Musk's price war is paying off as competitors struggle to compete against Tesla.
TechTesla’s rivals are launching more and more EV competitors to Musk’s behemoth. The problem is most just aren’t very good
By Christiaan HetznerAugust 2, 2023
Elon Musk won't let his new CEO assume full responsibility for policing content on Twitter.
TechElon Musk refuses to cede control over Twitter’s flashpoint content moderation team to his new CEO
By Christiaan HetznerAugust 1, 2023
Diogo Dalot of Manchester United celebrates after scoring
LifestyleReeling from its Yeezy debacle, Adidas gifts Manchester United a record $1.2 billion new deal
By Christiaan HetznerJuly 31, 2023
Elon Musk's rebrand of Twitter has sparked a number of fresh problems for the entrepreneur.
TechElon Musk denies city building inspectors access to Twitter headquarters to evaluate safety of new X sign
By Christiaan HetznerJuly 31, 2023
Elon Musk
TechElon Musk hasn’t damaged Tesla’s brand among its customers—just his own
By Christiaan HetznerJuly 28, 2023
Elon Musk must finally cede the spotlight at Twitter to his hand-picked CEO, Linda Yaccarino.
TechElon Musk must cede spotlight to Twitter CEO Linda Yaccarino if he wants his $44 billion investment to pay off, says Harvard management expert 
By Christiaan HetznerJuly 28, 2023
Bud Light parent company Anheuser-Busch is set to layoff nearly 2% of its workforce.
LifestyleAnheuser-Busch CEO lays off hundreds as Bud Light boycott bites
By Christiaan HetznerJuly 27, 2023
Twitter owner Elon Musk rebranded the company to X, seizing control of a user's account in the process.
TechElon Musk swipes coveted @X handle from Twitter user, offering only some merch and a meeting with execs as compensation for the lucrative account
By Christiaan HetznerJuly 27, 2023
Elon Musk says user engagement on his newly rebranded X platform is at a record high.
TechElon Musk tells companies to buy more advertising on Twitter/X if they want to keep their verified status—and he’s even cutting the price
By Christiaan HetznerJuly 26, 2023
Twitter owner Elon Musk rebranded the company to X.
TechElon Musk’s new ‘X’ brand has a problem: He doesn’t own the trademark
By Christiaan HetznerJuly 25, 2023
Twitter co-founder Jack Dorsey has distanced himself from his support of Elon Musk's management of the platform.
TechTwitter cofounder Jack Dorsey urges ‘calm’ after Elon Musk eliminates the last traces of his original company
By Christiaan HetznerJuly 24, 2023
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