Bruce Simpson

  • “Purpose is often cooked up internally and owned only by the executive team,” the authors write. “But it is the employees whose engagement with Purpose counts the most.”Commentary

    Three common pitfalls for Corporate Purpose—and how to overcome them

    By Bruce Simpson and Bill Schaninger
  • Commentary-CEO's-PurposeCommentary

    Purpose, or ‘purpose- washing’? A crossroads for business leaders

    By Bruce Simpson and Alan Murray