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Bruce Einhorn

Stay informed with Bruce Einhorn’s coverage and analysis.

Elon Musk is seen at a panel event. He is wearing a tee shirt under a blazer and is looking up and out toward the audience.
TechMusk slams FAA fine on SpaceX, threatens to sue for ‘regulatory overreach’
By Bruce Einhorn and BloombergSeptember 17, 2024
A top Chinese carmaker is launching satellites into low-Earth orbit for real-time communication anywhere—giving Elon Musk’s SpaceX some company
TechA top Chinese carmaker is launching satellites into low-Earth orbit for real-time communication anywhere—giving Elon Musk’s SpaceX some company
By Linda Lew, Bruce Einhorn and BloombergFebruary 3, 2024
Foxconn sends satellites to space as the business of making iPhones and laptops slows, diversification effort accelerates
TechFoxconn sends satellites to space as the business of making iPhones and laptops slows, diversification effort accelerates
By Jane Lanhee Lee, Bruce Einhorn and BloombergNovember 12, 2023
Russia’s Luna-25 crashes near moon’s south pole in latest setback for reeling space program
TechRussia’s Luna-25 crashes near moon’s south pole in latest setback for reeling space program
By Bruce Einhorn and BloombergAugust 20, 2023
Taiwan needs SpaceX’s Starlink or something like it in case China invades. Here’s why it’s looking beyond Elon Musk
TechTaiwan needs SpaceX’s Starlink or something like it in case China invades. Here’s why it’s looking beyond Elon Musk
By Cindy Wang, Jamie Tarabay, Bruce Einhorn and BloombergJuly 6, 2023
U.S. group warns a Chinese rocket plunging to earth could land in a populated area. China says it’s just Western ‘sour grapes’ over its arrival as a space power
U.S. group warns a Chinese rocket plunging to earth could land in a populated area. China says it’s just Western ‘sour grapes’ over its arrival as a space power
By Bruce Einhorn, Shirley Zhao and BloombergJuly 27, 2022
Hong Kong tightens COVID travel rules on 16 countries, ‘devastating’ business planning
HealthHong Kong tightens COVID travel rules on 16 countries, ‘devastating’ business planning
By Jinshan Hong, Bruce Einhorn and BloombergAugust 16, 2021
Ghosn's escape has raised questions about whether or not his bail conditions were too lax
Japanese Bail Was Called Too Harsh. After Ghosn Flees, Japan Asks: Was It Harsh Enough?
By Lisa Du, Bruce Einhorn, Isabel Reynolds and BloombergJanuary 3, 2020
Environmental activists participate during the Global Strike 4 Climate event in Bangkok, Thailand, 20 September 2019. (Photo by Anusak Laowilas/NurPhoto via Getty Images)
Environment‘You’re Burning Our Future.’ Protesters Rally Around the World in Global Climate Strike
By Bruce Einhorn, Thuy Ong and BloombergSeptember 20, 2019
SHANGHAI, CHINA - 2019/09/08: American multinational technology company Apple store and logo seen in Shanghai with Oriental Pearl Tower in the background. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)
RetailApple’s Brand Reputation Is the Latest Victim of the U.S.-China Trade War
By Bruce Einhorn and BloombergSeptember 19, 2019
Customers are seen inside the French luxury fashion brand
RetailWith White-Glove Service, China’s $112 Billion Luxury Goods Market Is Shifting Online
By Bruce Einhorn, Jinshan Hong, Kim Bhasin and BloombergMay 16, 2019
CHINA-ECONOMY-POLITICS-CONGRESS
RetailFashion to Bicycles: Retail Price Hike Concerns Resurface Over U.S.-China Tariff War
By Bruce Einhorn, Angus Whitley and BloombergMay 6, 2019
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Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ placeholder alt text
By Preston ForeMay 19, 2026
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'placeholder alt text
By Preston ForeMay 20, 2026
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympicsplaceholder alt text
By Mike Householder and The Associated PressMay 17, 2026
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