Andy Hoffman

Stay informed with Andy Hoffman’s coverage and analysis for Fortune.

  • “Vienna, Austria – July 5, 2012: Salesman preparing Rolex window shop, Vienna, Austria. Reflection of people walking by the street.”Retail

    Swiss watch exports fall again amid plummeting demand in China

    By Andy Hoffman and Bloomberg
  • LEIGH ON SEA, ENGLAND – JANUARY 08: A second hand Rolex Oyster Perpetual Submariner Date watch is displayed for sale on January 08, 2024 in Leigh-on-Sea, United Kingdom. (Photo by John Keeble/Getty Images)Retail

    All the Rolex Submariner watches ever made are now near a total $50 billion market value

    By Andy Hoffman and Bloomberg
  • Young couple window shopping on Nanjing Road West, Shanghai, China. (Photo by: Alex Segre/UCG/Universal Images Group via Getty Images)Retail

    Swiss watch exports plunge as Chinese demand dries up

    By Andy Hoffman and Bloomberg
  • PARIS, FRANCE – OCTOBER 02: Bernard Arnault wears a navy blue blazer jacket, a white shirt, outside Louis Vuitton , during the Womenswear Spring/Summer 2024 as part of Paris Fashion Week on October 02, 2023 in Paris, France. (Photo by Edward Berthelot/Getty Images)Finance

    U.K. Rolex dealer buys watch site Hodinkee backed by LVMH and Tom Brady

    By Andy Hoffman and Bloomberg
  • McLaren's British driver Lando Norris (front) leads the pack as he drives at the start of the Formula One Singapore Grand Prix.Success

    LVMH signs major sponsorship deal with F1, replacing Rolex

    By Angelina Rascouet, Andy Hoffman, and others
  • An Omega Seamaster luxury watch, right, in the window of an Omega SA store in London, UK, on Wednesday, Aug. 30, 2023. Britain’s broad money supply has stopped growing for the first time in at least 13 years, a reading that will deepen concerns among monetarists urging the Bank of England to show restraint in its battle against inflation. Photographer: Jose Sarmento Matos/Bloomberg via Getty ImagesFinance

    Swiss brand Omega suffers major decline despite leading Paris Olympics—Rolex, Patek Philippe and Audemars Piguet gain

    By Andy Hoffman and Bloomberg
  • GENEVA, SWITZERLAND – NOVEMBER 08: Ulysse Nardin CEO Patrick Pruniaux presents on stage the brand novelties during the Ulysse Nardin Pre SIHH press event at the Ritz-Carlton on 8 November, 2017 in Geneva, Switzerland. (Photo by Harold Cunningham/Getty Images for Ulysse Nardin)Lifestyle

    Swiss watchmakers put employees on state-funded furlough as luxury demand disappears

    By Andy Hoffman and Bloomberg
  • The creation of the Rainbow Daytona marks an important moment in Rolex’s history as it displayed the brand’s ability to craft ultra-high-end jewelry watches using innovative gem-setting techniques.Retail

    The first-ever Rolex Rainbow Daytona from the 1990s heads to auction and could fetch over $3.5 million

    By Andy Hoffman and Bloomberg
  • Max Verstappen of Netherlands, Oracle Red Bull Racing, portrait during the Formula 1 Rolex Australian Grand Prix of FIA Formula One World Championship from 30th of March to 2nd of April, 2023 on the Albert Park Circuit, in Melbourne, Australia. (Photo by Gongora/NurPhoto via Getty Images)Retail

    Rolex downturn? LVMH’s ‘smaller’ Swiss watch brand grapples with Rolex over $150 million Formula 1 sponsorship deal

    By Andy Hoffman, Angelina Rascouet, and others
  • Cartier's flagship store on Old Bond Street in London.Finance

    Cartier and Van Cleef & Arpels owner Richemont shines bright as sales climb—offsetting declines from China and luxury watches

    By Andy Hoffman and Bloomberg
  • A display of Omega SA watches in the window of a Watches of Switzerland Group Plc store on Regent Street in London, UK, on Wednesday, Aug. 30, 2023. One of Watches of Switzerland Group Plc's biggest investors cut its stake in the UK-listed timepiece retailer less than 24 hours after Rolex SA decided to buy a rival, Bucherer AG. Photographer: Jose Sarmento Matos/Bloomberg via Getty ImagesFinance

    Omega owner Swatch Group’s moment has passed as profits drop 70% in 6 months: ‘The big impact is really mainly China’

    By Andy Hoffman and Bloomberg
  • Swiss watch designer and manufacturer Rolex.Retail

    After a surge in pandemic profits, Rolex, Patek Philippe and Audemars Piguet face a significant downturn as sales slip—extending a two-year decline

    By Andy Hoffman and Bloomberg
  • Participants watches a showcase at the Rolex boothRetail

    U.K. luxury watch market has stabilized but top Rolex seller issues profit warning due to lack of ‘gold and other precious metal watches’

    By Andy Hoffman and Bloomberg
  • Prices for the most recent version of the Rolex GMT Master II with a red and blue ceramic bezel, nicknamed the ‘Pepsi,’ rose 4.1% to about $21,000 over the past year.Retail

    Buying the wrong color watch could cost you thousands: These two Rolexes are diverging in price

    By Andy Hoffman and Bloomberg
  • Rolex Oyster Perpetual Date watchRetail

    Rolex watches are getting more expensive because gold prices have soared to record highs

    By Andy Hoffman and Bloomberg