Andrew Adam Newman

Stay informed with Andrew Adam Newman’s coverage and analysis for Fortune.

  • Facade of Target store with CVS Pharmacy signage, glass entry and escalators visible, pedestrians on sidewalk, San Francisco, California, August 29, 2025. (Photo by Smith Collection/Gado/Getty Images)North America

    Target was hoping for a back-to-school sales bump that never came. Foot traffic is still down for the 7th month in a row

    By Andrew Adam Newman and Retail Brew
  • A Target store in Pleasant Hill, California, US, on Tuesday, May 20, 2025. Target Corp. is expected to release earnings figures on May 21. Photographer: David Paul Morris/Bloomberg via Getty ImagesGlobal

    Target hasn’t gotten its mojo back after boycotts and backlash over retracted DEI efforts. Foot traffic and revenue are still down

    By Andrew Adam Newman and Retail Brew
  • SAUSALITO, CALIFORNIA – FEBRUARY 28: In an aerial view, a customer enters a Target Store on February 28, 2025 in Sausalito, California. The People’s Union USA, a grassroots group, is calling for an “economic boycott” on Friday and is urging Americans not to shop for 24 hours. The boycott follows a rollback of diversity, equity and inclusion initiatives at several companies. (Photo by Justin Sullivan/Getty Images)Retail

    Target foot traffic is still suffering 6 months post-boycott. An industry veteran says the retailer’s problems are bigger than curtailing DEI

    By Andrew Adam Newman and Retail Brew
  • NEW YORK, NEW YORK – AUGUST 01: Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City. American Eagle’s recent denim ad campaign featuring Sweeney has drawn backlash for language and imagery that critics say echoes eugenics-era rhetoric, following a tagline referencing “great genes” alongside visuals of Sweeney in blue jeans. (Photo by Michael M. Santiago/Getty Images)Retail

    American Eagle foot traffic plummeted in the aftermath of the Sydney Sweeney ad controversy

    By Andrew Adam Newman and Retail Brew
  • shopper walking into TargetRetail

    Target’s foot traffic fell for the fourth month in a row—and it’s ‘going to continue to snowball,’ reputation analytics firm says

    By Andrew Adam Newman and Retail Brew
  • target shoppersRetail

    Target foot traffic is still down after 3 months in the fallout of dismantling DEI and subsequent boycotts

    By Andrew Adam Newman and Retail Brew
  • customer with cart at TargetRetail

    Target can’t get its footing after its DEI program demise and a 40-day boycott against the retailer. Foot traffic at stores is down for the eighth consecutive week

    By Andrew Adam Newman and Retail Brew
  • MIAMI, FLORIDA – MAY 20: A customer shops at a Target store on May 20, 2024 in Miami, Florida. Target announced plans to cut prices on thousands of consumer basics as inflation cuts into household budgets. (Photo by Joe Raedle/Getty Images)Retail

    Target backtracking its DEI efforts backfired. Store traffic dropped nearly 10% after the company’s move to conclude its diversity-related goals and initiatives

    By Retail Brew and Andrew Adam Newman