Aisha Counts

Stay informed with Aisha Counts’s coverage and analysis for Fortune.

SYDNEY, AUSTRALIA – JUNE 26: James Stephen “Jimmy” Donaldson aka US YouTuber MrBeast ( 4th left) is seen onstage during the MrBeast Feastables launch at Sydney Opera House on June 26, 2024 in Sydney, Australia. (Photo by Don Arnold/WireImage)

YouTube’s biggest star MrBeast makes more money from chocolate than videos

By Lucas Shaw, Aisha Counts, and others

The Reddit app page is displayed on a smartphone

Reddit surges to new high after strong holiday-quarter forecast

By Aisha Counts and Bloomberg

MUNICH, GERMANY – JANUARY 24: Pavel Durov of Vkontakte speaks during the Digital Life Design conference (DLD) at HVB Forum on January 24, 2012 in Munich, Germany. ence and culture which connects business, creative and social leaders, opinion-formers and investors for crossover conversation and inspiration. (Photo by Nadine Rupp/Getty Images)

Pavel Durov says Telegram isn’t an ‘anarchic paradise’ in first comments since arrest

By Aisha Counts and Bloomberg

Sam Altman

Sam Altman, leader of OpenAI and one of Reddit’s largest investors, is further aligning his interests with an alliance between the two

By Aisha Counts, Shirin Ghaffary, and others

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 27, 2023. Meta Platforms Inc. introduced its latest lineup of head-worn devices, staking fresh claim to the virtual and augmented-reality industry just ahead of Apple Inc. pushing into the market. Photographer: David Paul Morris/Bloomberg via Getty Images

Meta killed a metaverse yoga app upon learning its developer also talked with Apple, a lawsuit alleges: ‘It was hell working on it’

By Joel Rosenblatt, Aisha Counts, and others

DANA POINT, CALIFORNIA – SEPTEMBER 27: Linda Yaccarino, CEO, X/Twitter speaks onstage during Vox Media’s 2023 Code Conference at The Ritz-Carlton, Laguna Niguel on September 27, 2023 in Dana Point, California. (Photo by Jerod Harris/Getty Images for Vox Media)

X CEO Linda Yaccarino says platform once known as Twitter will test 3 premium membership tiers

By Aisha Counts and Bloomberg

Mark Zuckerberg

Meta millennial morale improves as the La Croix flows and the corporate hoodies get touted around again

By Aisha Counts and Bloomberg

An attendee wears a virtual-reality (VR) headset at the Vivatech technology startups and innovation fair in Paris on June 14 2023. (Photo by Ludovic MARIN / AFP) (Photo by LUDOVIC MARIN/AFP via Getty Images)

A.I. can use VR headset data to predict users’ personal data even if they don’t directly reveal it, researchers warn

By Aisha Counts and Bloomberg

SAN FRANCISCO, CA – JUNE 29: Mayor London N. Breed speaks during a rally for the Housing for All process reform legislation in advance of the San Francisco Planning Commission vote outside of the City Hall in San Francisco, California, United States on June 29, 2023. (Photo by Tayfun Coskun/Anadolu Agency via Getty Images)

‘No one can be above the rules’: San Francisco’s mayor is at war with Elon Musk and it’s getting heated

By Aisha Counts, Eliyahu Kamisher, and others

Elon Musk, billionaire and chief executive officer of Tesla, at the Viva Tech fair in Paris, France, on Friday, June 16, 2023. Musk predicted his Neuralink Corp. would carry out its first brain implant later this year. Photographer: Nathan Laine/Bloomberg via Getty Images

‘Completely irrational’: By changing Twitter’s name, Elon Musk is wiping out $4 billion to $20 billion in brand value

By Aisha Counts, Jesse Levine, and others

Electric car maker Tesla CEO Elon Musk looks on among other CEOs before a roundtable during the 6th edition of the “Choose France” Summit at the Chateau de Versailles, outside Paris on May 15, 2023. Since 2018, the Choose France Summit seeks to promote France’s economic attractiveness and encourage international investment across the country and brings together hundreds of leaders from the largest multinational corporations. (Photo by Ludovic MARIN / POOL / AFP) (Photo by LUDOVIC MARIN/POOL/AFP via Getty Images)

Elon Musk loses two Twitter safety executives in one week amid questions over harmful content, advertiser relations

By Aisha Counts, Davey Alba, and others

Electric car maker Tesla CEO Elon Musk meets with French Minister for the Economy and Finances on the sidelines of the 6th edition of the “Choose France” Summit at the Chateau de Versailles, outside Paris on May 15, 2023. Since 2018, the Choose France Summit seeks to promote France’s economic attractiveness and encourage international investment across the country and brings together hundreds of leaders from the largest multinational corporations. (Photo by Ludovic MARIN / POOL / AFP) (Photo by LUDOVIC MARIN/POOL/AFP via Getty Images)

Twitter’s value has plunged 66% under Elon Musk’s erratic leadership, costing him billions of dollars on paper

By Aisha Counts, Tom Maloney, and others

Elon Musk, chief executive officer of Tesla Inc., departs court in San Francisco, California, US, on Tuesday, Jan. 24, 2023. Investors suing Tesla and Musk argue that his August 2018 tweets about taking Tesla private with funding secured were indisputably false and cost them billions of dollars by spurring wild swings in Tesla’s stock price. Photographer: Marlena Sloss/Bloomberg via Getty Images

Elon Musk says Twitter users will be able to offer followers subscriptions

By Aisha Counts and Bloomberg

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., right, departs from federal court in San Jose, California, US, on Tuesday, Dec. 20, 2022. The Federal Trade Commission claims Meta’s plan to buy the competitor will give it an unfair advantage in the burgeoning VR market. Photographer: David Paul Morris/Bloomberg via Getty Images

Meta is bumping Mark Zuckerberg’s personal security spending by $4 million just weeks after mass layoffs

By Aisha Counts, Kurt Wagner, and others