Adam Hanft

Stay informed with Adam Hanft’s coverage and analysis for Fortune.

  • TOPSHOT – Elon Musk (L) holds a chainsaw alongside Argentine President Javier Milei during the annual Conservative Political Action Conference (CPAC) at the Gaylord National Resort & Convention Center at National Harbor in Oxon Hill, Maryland, on February 20, 2025. The chainsaw was a present to Elon Musk from Argentina’s President Javier Milei. (Photo by SAUL LOEB / AFP) (Photo by SAUL LOEB/AFP via Getty Images)Commentary

    Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along

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  • ROTHSCHILD, WISCONSIN – MAY 06: Florida Governor Ron DeSantis speaks to guests at the Republican Party of Marathon County Lincoln Day Dinner annual fundraiser on May 06, 2023 in Rothschild, Wisconsin. Although he has not yet announced his candidacy, DeSantis is expected to be among the top contenders vying for the Republican presidential nomination next year. (Photo by Scott Olson/Getty Images)Commentary

    What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert

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  • A United Auto Workers (UAW) sign held on a picket line outside the Stellantis Sterling Heights Assembly Plant in Sterling Heights, Michigan, US, on Monday, Oct. 23, 2023. UAW union members at Stellantis NVs lucrative pickup truck plant, which makes the Ram 1500 pickup truck, walked off the job Monday morning. Photographer: Emily Elconin/Bloomberg via Getty ImagesCommentary

    The UAW and the Big Three can turn America’s ‘Great Rebalancing’ into a win-win for both sides. Here’s how

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