Adam Brotman

Stay informed with Adam Brotman’s coverage and analysis for Fortune.

  • Apple CEO Tim Cook speaks during the annual Apple “Worldwide Developers Conference” (WWDC) at Apple Park, the corporate headquarters of Apple Inc., in Cupertino, California on June 9, 2025. Pressure is on Apple to show it hasn’t lost its magic despite broken promises to ramp up iPhones with generative artificial intelligence (GenAI) as rivals race ahead with the technology. Apple will showcase plans for its coveted devices and the software powering them at its annual Worldwide Developers Conference (WWDC) kicking off Monday in Silicon Valley and running through June 13. (Photo by Josh Edelson / AFP) (Photo by JOSH EDELSON/AFP via Getty Images)Commentary

    Don’t count out Apple in the ‘AI race’: It might be in the best position of all

    By Adam Brotman and Andy Sack