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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A man wearing headphones is sitting at a table eating a burger.
Retail
A much bigger McDonald’s lawsuit is about to ‘erupt’ in the aftermath of its E. coli outbreak, food safety lawyer says
By Sasha RogelbergOctober 24, 2024
People wait on line at an airport gate to board the plane
Retail
American Airlines is testing a new system to humiliate ‘gate lice,’ the people who try to board planes before their seating group is called
By Sasha RogelbergOctober 24, 2024
Donald Trump clasps his hands together standing in front of a crowd and large American flag.
Politics
Donald Trump’s flip-flopping on early voting isn’t the only reason Republicans are flocking to the polls, election expert says
By Sasha RogelbergOctober 24, 2024
A woman sits at a long table on her computer.
Success
Remote workers are taking $10,000 incentives to move to Tulsa—and helping to solve its brain drain
By Sasha RogelbergOctober 23, 2024
A striking worker holds a picket sign.
Finance
Boeing’s new CEO says the company will be ‘iconic’ again—even after losing more than $6 billion last quarter
By Sasha RogelbergOctober 23, 2024
Photo of MrBeast, a.k.a. Jimmy Donaldson
Retail
MrBeast’s Lunchables knockoff is already getting customer complaints of mold just one month after launch
By Sasha RogelbergOctober 22, 2024
A man walks down the stairs lite up with a "ByteDance" sign above it.
Tech
The company that owns TikTok just fired an intern who ‘maliciously interfered’ with its AI—and caused $10 million in damages
By Sasha RogelbergOctober 21, 2024
A Starbucks barista stands with a furrowed brow behind the cash register.
Retail
Starbucks order taking forever? Don’t blame the barista
By Sasha RogelbergOctober 18, 2024
A man blows into a whistle and holds up an "ON STRIKE" sign.
Finance
Boeing delivered just one 737 plane this month—yes, a single plane—as manufacturing remains at a standstill
By Sasha RogelbergOctober 15, 2024
Dara Khosrowshahi smile with his hands clasped in front of him.
Tech
Uber and Lyft are the big winners from Tesla’s underwhelming Cybercab reveal
By Sasha RogelbergOctober 11, 2024
A McDonald's employee pours a basket of fries into a metal vat.
Retail
McDonald’s largest french fry maker lays off hundreds as Americans turn away from fries
By Sasha RogelbergOctober 9, 2024
A woman in an apron works through stitching together a pile of camo hats.
Retail
There’s already one clear election winner: The company making hats for every major candidate
By Sasha RogelbergOctober 3, 2024
Elon Musk stands with a microphone in front of a lit up Tesla.
Success
German Tesla managers are visiting the homes of sick workers to ‘appeal to the employees’ work ethic,’ factory boss says
By Sasha RogelbergSeptember 30, 2024
A young teenager sits on the floor near a row of lockers with his backpack next to him
Lifestyle
Gen Alpha is stealing zipper pulls from Nike backpacks to resell them to victims at hiked-up prices
By Sasha RogelbergSeptember 27, 2024
An older man sits in front of a computer with his head in his hand.
Success
Fearing Gen Z is keeping them out of tech jobs, older workers are filing age complaints in droves
By Sasha RogelbergSeptember 26, 2024
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Most Popular
Economy
Amazon workers on food stamps have tripled despite its record revenue—and it’s just the latest evidence of the new economy of shrinking labor sharesplaceholder alt text
By Sasha RogelbergSeptember 13, 2026
Law
Former CIA official found with $40 million in gold bars for 'work-related expenses' reaches tentative plea deal placeholder alt text
By The Associated PressSeptember 12, 2026
Politics
After Trump says he doesn't need Congress for his $5,000 'dividend,' House Speaker Mike Johnson says not so fast but vows to try to make it happenplaceholder alt text
By Didi Tang and The Associated PressSeptember 13, 2026
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