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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Brian Thompson smiling in front of a white background
Health
Gunman in fatal shooting of UnitedHealthcare CEO Brian Thompson is still on the loose after what police are calling a ‘brazen targeted attack’
By Sasha RogelbergDecember 4, 2024
A group of travelers waiting in line at an airport gate.
Retail
Budget-friendly Frontier Airlines is ripping out economy rows on its planes and adding first-class seats to tempt wealthy travelers
By Sasha RogelbergDecember 3, 2024
Reid Hoffman
Politics
LinkedIn cofounder and Democratic mega-donor Reid Hoffman might leave the U.S. after Trump win
By Sasha RogelbergDecember 2, 2024
Andy Jassy sits in a chair onstage and gestures as he speaks.
Success
Amazon employees are ‘rage-applying’ as its return-to-office mandate looms—experts say that’s exactly what CEO Andy Jassy wants
By Sasha RogelbergNovember 29, 2024
A Starbucks barista prepares a coffee filter behind the counter.
Retail
Thanks to poor company performance, Starbucks employees won’t be getting their full bonuses this year—and some won’t even get merit raises
By Sasha RogelbergNovember 27, 2024
Walmart Semi-Truck
Retail
Walmart must pay a truck driver $35 million after firing him and accusing him of fraud after an accident
By Sasha RogelbergNovember 26, 2024
Photo of Warren Buffett
Success
Warren Buffett says his white male status gave him confidence early on that he would one day become rich
By Sasha RogelbergNovember 26, 2024
Warren Buffett gesturing with his right hand and speaking with a group behind him.
Success
Warren Buffett addresses his mortality and distributes another $1 billion to his family’s charities
By Sasha RogelbergNovember 25, 2024
Donald Trump smirks and raises his fist in the air.
Finance
An investor says he put 98% of his retirement funds in Trump Media stock and won’t bail because Trump has a ‘secret’ plan
By Sasha RogelbergNovember 23, 2024
A man looks at a package in the freezer aisle of a grocery store.
Retail
A ‘potato cartel’ conspired to make your frozen fries 47% more expensive, lawsuits claim
By Sasha RogelbergNovember 22, 2024
A cashier rings up a Walmart shopper's purchases
Retail
Walmart exec warns customers Trump’s tariffs could mean higher prices
By Sasha RogelbergNovember 20, 2024
Two Tropicana bottles, the old and the new design, next to each other
Retail
Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
By Sasha RogelbergNovember 19, 2024
A woman holds up a skincare product in front of a ring light and camera.
Success
TikTok ‘dermfluencers’ have medical students flocking to dermatology, where they can make half a million dollars a year and work four days a week
By Sasha RogelbergNovember 18, 2024
Robert F. Kennedy Jr. standing in front of a podium with Donald Trump looking on behind him.
Politics
Even if RFK Jr. fires everyone at the FDA, it won’t matter because he doesn’t know anyone with the ‘technical expertise’ to alter the rules, former chief counsel says
By Sasha RogelbergNovember 15, 2024
Chipotle workers stand behind the line and scoop food into bowls.
Retail
Chipotle lied when it denied viral outrage over portion sizes getting skimpier, investor lawsuit claims
By Sasha RogelbergNovember 14, 2024
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Most Popular
Economy
Amazon workers on food stamps have tripled despite its record revenue—and it’s just the latest evidence of the new economy of shrinking labor sharesplaceholder alt text
By Sasha RogelbergSeptember 13, 2026
Law
Former CIA official found with $40 million in gold bars for 'work-related expenses' reaches tentative plea deal placeholder alt text
By The Associated PressSeptember 12, 2026
Politics
After Trump says he doesn't need Congress for his $5,000 'dividend,' House Speaker Mike Johnson says not so fast but vows to try to make it happenplaceholder alt text
By Didi Tang and The Associated PressSeptember 13, 2026
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