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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A man has his head down at a cryptocurrency exchange store booth in Hong Kong, China.
TechBitcoin would need over 300 days of downtime to adequately defend itself from the ‘imminent’ threat of quantum computing, research finds
By Sasha RogelbergDecember 17, 2024
Costco shoppers looking over piles of jeans.
RetailCostco CFO warns Trump’s tariffs could mean widespread price hikes: ‘When it rains, it rains on everybody’
By Sasha RogelbergDecember 13, 2024
Mark Bertolini is mid-sentence. He is in front of a blue screen with yellow writing on it.
HealthFormer Aetna CEO says he’d eliminate employer-sponsored insurance to fix the U.S. healthcare industry in wake of UnitedHealthcare shooting
By Sasha RogelbergDecember 13, 2024
Vivek Ramaswamy walking next to Elon Musk, who is carrying a child on his shoulders.
SuccessReturn-to-office mandates are associated with an exodus of high performers, research finds
By Sasha RogelbergDecember 11, 2024
A profile of Luigi Mangione wearing a suit and standing behind a microphone
SuccessLuigi Mangione, accused UnitedHealthcare CEO shooter, came from a prominent real estate family and attended a $37,000-a-year private high school
By Sasha RogelbergDecember 10, 2024
The Boeing brand is on display in the exhibition hall during the Bali International Airshow 2024 at Ngurah Rai International Airport in Kuta, Bali, Indonesia, on September 19, 2024.
FinanceBoeing whistleblower claims ‘thousands’ of broken parts, including crucial steering tools, ended up on airplanes
By Sasha RogelbergDecember 9, 2024
NYPD police commissioner Jessica Tisch stands next to a large wanted poster.
RetailNYPD received hundreds of tips about the backpack worn by the gunman who killed UnitedHealthcare’s Brian Thompson. The brand’s CEO said he’d do ‘whatever is possible’ to help
By Sasha RogelbergDecember 6, 2024
A group of investigators in suits stand behind yellow crime tape.
HealthSlain UnitedHealthcare CEO Brian Thompson’s tenure was marked by rocketing profits—and accusations of insider trading and coverage denial
By Sasha RogelbergDecember 5, 2024
A group of people, including a person in an NYPD jacket, stand outside.
HealthWhat is known so far about the gunman who killed UnitedHealthcare CEO Brian Thompson
By Sasha RogelbergDecember 4, 2024
Brian Thompson smiling in front of a white background
HealthGunman in fatal shooting of UnitedHealthcare CEO Brian Thompson is still on the loose after what police are calling a ‘brazen targeted attack’
By Sasha RogelbergDecember 4, 2024
A group of travelers waiting in line at an airport gate.
RetailBudget-friendly Frontier Airlines is ripping out economy rows on its planes and adding first-class seats to tempt wealthy travelers
By Sasha RogelbergDecember 3, 2024
Reid Hoffman
PoliticsLinkedIn cofounder and Democratic mega-donor Reid Hoffman might leave the U.S. after Trump win
By Sasha RogelbergDecember 2, 2024
Andy Jassy sits in a chair onstage and gestures as he speaks.
SuccessAmazon employees are ‘rage-applying’ as its return-to-office mandate looms—experts say that’s exactly what CEO Andy Jassy wants
By Sasha RogelbergNovember 29, 2024
A Starbucks barista prepares a coffee filter behind the counter.
RetailThanks to poor company performance, Starbucks employees won’t be getting their full bonuses this year—and some won’t even get merit raises
By Sasha RogelbergNovember 27, 2024
Walmart Semi-Truck
RetailWalmart must pay a truck driver $35 million after firing him and accusing him of fraud after an accident
By Sasha RogelbergNovember 26, 2024
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