Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
HealthDoritos and Mountain Dew could carry a new ‘not recommended for human consumption’ warning under landmark Texas bill
By Sasha RogelbergJune 4, 2025
FinanceMark Cuban says consumers may actually see lower prices due to tariff uncertainty as companies deal with the aftermath of stockpiling goods
By Sasha RogelbergJune 2, 2025
PoliticsElon Musk’s SpaceX company town is reportedly notifying residents they may ‘lose the right to continue’ using their property amid zoning push
By Sasha RogelbergMay 30, 2025
RetailTesla shareholders beg for Elon Musk to focus on the company, asking the CEO to work at least 40 hours a week
By Sasha RogelbergMay 30, 2025
Retaile.l.f. CEO says customers were ‘quite positive’ about the beauty giant raising prices due to tariffs: ‘We’re not trying to pull anything over on anyone’
By Sasha RogelbergMay 29, 2025
By Sasha RogelbergMay 28, 2025
EconomyWells Fargo warns Trump’s tariffs won’t bring back American manufacturing jobs, which will need a minimum $2.9 trillion investment to regain peak
By Sasha RogelbergMay 23, 2025
RetailTariffs are threatening the accuracy of fall fashion trends by forcing earlier clothing shipments amid supply-chain headaches, Urban Outfitters CEO says
By Sasha RogelbergMay 22, 2025
RetailT.J. Maxx and Marshalls can ‘insulate’ themselves from tariffs because their business model is scooping up other retailers’ unsold inventory
By Sasha RogelbergMay 22, 2025
SuccessAI in the workplace is nearly 3 times more likely to take a woman’s job as a man’s, UN report finds
By Sasha RogelbergMay 20, 2025
SuccessManagers are more likely to deny promotions to workers who unplug after work hours, even though they know it’s better for productivity, study finds
By Sasha RogelbergMay 20, 2025
PoliticsElon Musk is being sued for allegedly not paying swing state voters the $100 he promised them to sign a petition
By Sasha RogelbergMay 16, 2025
TechTrump is playing a ‘game of chicken’ with Tim Cook over Apple’s India production to pressure for ‘full-blown’ U.S. manufacturing, analyst says
By Sasha RogelbergMay 15, 2025
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