Most Powerful Women Asia

Choi Soo-yeon

goyaphography—Courtesy of Naver
  • Title
    CEO
  • Company/Affiliation
    Naver
  • Country/Territory
    South Korea

Choi Soo-yeon is the CEO of Naver, one of South Korea's largest internet companies and search engines. Taking over in 2022 amid a crisis involving an employee suicide and allegations of workplace bullying, Choi has since tried to reset the company's culture of overwork and push Naver to explore new business lines like AI, e-commerce, and entertainment. Choi is also pursuing sovereign AI, or models tailored to cultures ignored by U.S. tech giants.