Belinda Wong

In her 24 years at Starbucks, Belinda Wong has cycled through leadership posts in Singapore, Hong Kong, and China units‚ the last of which she grew into the U.S. coffee chain's largest overseas market. Now she faces tightened consumer spending; revenue was $3.1 billion in 2023, up from $3 billion in 2022. Nevertheless, Wong is betting big on China's economic recovery even as tensions with the U.S. remain; she plans to open a new outlet every nine hours. Wong became chair of Starbucks China on Sep. 30, leading innovation and China's development strategy.