• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech
Asia

There are now almost a billion Huawei devices in use as the U.S.-sanctioned Chinese tech firm takes Apple’s market share

By
Bloomberg
Bloomberg
Down Arrow Button Icon
June 21, 2024, 8:15 AM ET
Huawei's return to the premium smartphone market helped it quintuple its profit last quarter.
Huawei's return to the premium smartphone market helped it quintuple its profit last quarter.Horst Galuschka—picture alliance/Getty Images

Huawei Technologies Co. is closing in on a billion active consumer devices, underscoring how the U.S.-sanctioned company is taking the battle to Apple Inc. in the pivotal Chinese market.

There’re now some 900 million Huawei gadgets installed with its inhouse Harmony operating software, up significantly from just a few months ago, consumer business Chairman Richard Yu said. Sales of premium Huawei smartphones climbed 72% in the first five months of 2024, he told attendees at an annual developer forum Friday. 

Those numbers illustrate the phenomenal growth Huawei’s phones have enjoyed since it unveiled the Mate 60 Pro, which contained a 7-nanometer processor that Washington officials didn’t think Chinese firms capable of developing. Business has boomed since, helping Huawei more than quintuple profit during the March quarter and take market share from Apple and Chinese rivals. 

“No one can extinguish the starlight in the sky. Today, the future of HarmonyOS is set,” Yu told his audience. “Let’s enjoy the brilliant galaxy that belongs to us.”

Huawei intends to release a successor to its marquee smartphone, the Mate 70, at the end of the year, Yu said. That’s likely to run on HarmonyOS Next, which will sever remaining ties to Google’s Android. Huawei plans to release a beta version for consumers around August, Yu said.

Huawei has taken HarmonyOS beyond smartphones in past years and into products from watches to TVs. The Chinese company shipped about 11 million wearables in the first quarter, surpassing Samsung Electronics Co., according to IDC. That helped Harmony OS overtake Apple’s iOS in Chinese market share during the January-March period, according to Counterpoint Research. The main driver, however, remained the rising popularity of Huawei’s phones, Counterpoint added.

Huawei is getting more aggressive at attempting to profit from HarmonyOS as its user base surge. It’s considering taking a cut of in-app purchases, underscoring a growing confidence in competing with the iPhone—though there’s likely to be at least one notable exception, Tencent Holdings Ltd.’s WeChat.

It’s also making progress on the AI front with the Ascend GPU, part of a growing portfolio of chips that prompted Nvidia Corp. Chief Executive Jensen Huang to call Huawei a formidable rival.

Chinese firms including Huawei are developing local alternatives to the most powerful AI accelerators that the likes of Nvidia make, which Washington has barred from the country. That effort is considered key to Beijing’s broader ambitions of catching up with the U.S. in AI and chipmaking.

On Friday, Yu said its Ascend processors are 1.1 times more effective in training AI models compared with mainstream offerings, though he stopped short of naming specific firms. His company has so far set up three AI data centers powered by Ascend chips in China, helping local firms develop and host artificial intelligence services.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Meta CEO Mark Zuckerberg in Menlo Park, California on Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Meta delays Ray-Ban Display global rollout
By Andrew NuscaJanuary 7, 2026
13 minutes ago
AIRecruiting
To ease recruiters’ fears of being replaced by AI, Zillow experimented with ‘prompt-a-thons.’ Now the real estate giant has 6 new recruitment tools
By Paige McGlauflin and HR BrewJanuary 6, 2026
12 hours ago
zhan, deepak
AIRobotics
Robots are really advancing because they’re learning to think for themselves—and they’re close to figuring out door handles, execs say
By Nick LichtenbergJanuary 6, 2026
13 hours ago
LawAmazon
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here’s who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
15 hours ago
InvestingU.S. economy
Ray Dalio says AI is in ‘the early stages of a bubble,’ so watch out for 2026
By Tristan BoveJanuary 6, 2026
15 hours ago
musk
AISocial Media
Elon Musk’s Grok chatbot draws global backlash for generating sexualized images of women and children without consent
By Kelvin Chan and The Associated PressJanuary 6, 2026
15 hours ago

Most Popular

placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
2 days ago
placeholder alt text
Success
Blackstone exec says elite Ivy League degrees aren’t good enough—new analysts need to 'work harder' and be nice 
By Ashley LutzJanuary 5, 2026
2 days ago
placeholder alt text
AI
Experienced software developers assumed AI would save them a chunk of time. But in one experiment, their tasks took 20% longer
By Sasha RogelbergJanuary 5, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, January 5, 2026
By Joseph HostetlerJanuary 5, 2026
2 days ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
17 hours ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
16 hours ago