• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceGlobal Economy

Where will tariffs and inflation stand a year from now? Fitch’s chief economist outlines a worrisome prediction

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
April 22, 2025, 1:12 PM ET
Even if tariffs come down, Fitch's chief economist fears they'll do significant damage to economic growth.
Even if tariffs come down, Fitch's chief economist fears they'll do significant damage to economic growth.

The Trump tariff agenda will backfire. Interest rates and inflation will be stubbornly high. And stagflation may set in. 

Recommended Video

That’s the take from Brian Coulton, chief economist at Fitch Ratings, a leading provider of credit analysis on global markets. This writer finds that Coulton’s views are extremely well grounded in data, logic and historical precedent. On April 17, I spoke to Coulton, who’s based in London, by phone to get an in-depth view of his thinking. Coulton’s increasingly negative outlook for the U.S. boils down to how he answers 5 key questions about the economy.

Are tariffs here to stay?

Coulton notes that the “Liberation Day” “reciprocal” tariffs that President Trump unveiled on April 2 were “much worse than expected.” All told, he puts the current average U.S. tariff at 23%, more than 10 times the 2.2% figure that prevailed just last year. 

Coulton believes that today’s triple-digit duties on China will persist “for some time” before falling to around 60% by 2026. Otherwise, he predicts that 10% will be “about the best any country can expect,” and that all told, by next year average tariffs will “come down to [the] 15% to 18% range.” 

The economist reckons that despite Trump’s insistence that he’s striving to forge deals favorable to our trading partners, the President is fully committed to high tariffs as good economic policy. “The tariffs are not a negotiating ploy,” he says. “Trump thinks that trade deficits are a bad thing.” It’s interesting, he continues, that the president is leveling a 10% hit on the U.K., Singapore, and the other countries where the U.S. runs a surplus. That policy implies that reducing a country’s exports to the U.S., even if we sell more to them than they ship to us, makes sense because it lowers our overall trade shortfall. The Singapore and U.K. examples, posits Coulton, make it “unlikely nations with rare exceptions can offer anything to get their rates below 10%.” 

Who pays for tariffs?

“Say you’re a Chinese exporter, and you’re faced with a 60% tariff,” says Coulton. “You could lower the wholesale price to the U.S. middleman or distributor, or a big company that imports directly, at the U.S. port of entry to keep the price to the consumer the same and not lose market share. That’s what the administration says is likely to happen.” But, he adds, the record from the Trump tariff rounds versus China in 2018 and 2019 show that didn’t happen. “Detailed studies looked at whether Chinese exporters were lowering their pre-tariff prices to US importers, the middlemen such as wholesalers and distributors. If the exporters were absorbing the tariffs, you’d see the prices of the arriving goods falling.” Instead, the prices charged the US importers rose in tandem with the increase in tariffs. “The data on the US Trade Representative website shows that trend,” says Coulton.

What about the distributors? The numbers, he says, demonstrate that these wholesalers absorbed part of the tariffs, but much less than half—more like one-third. “The evidence is that the importers suffered a significant hit to margins,” notes Coulton. Even so, it was US consumers who paid the majority of the tariff “tax” at the checkout counters. Coulton expects that shoppers will cover the biggest part of the bill this time, too. 

Will tariffs hurt economic growth?

In December, Coulton was predicting that U.S. GDP, en route to finishing the year at a strong gain of 2.8%, would slow to around 2% in 2025. But he’s since lowered his outlook to a slowpoke 1.2%. “Think of tariffs like a tax increase,” he says. “One quarter of total US consumer spending on goods goes to imports. You go from a tax on all those products from just over 2% to what’s likely to be roughly 18%. When did a sudden tax increase like that ever happen before?” 

The upshot: “Import prices will rise faster than wages,” says Coulton. “The same wages will buy less stuff. As ‘real incomes’ decline, consumer spending will fall, lowering GDP growth.” He says that even if importers shoulder a large portion of the tariffs, the higher costs will reduce their margins. “So that’s still a loss inflicted on the US economy,” he avows. “Companies will retrench. Since they’re getting less profit, they’ll invest less in building and refurbishing plants and hire fewer workers, further depressing consumer spending.” 

How big a worry is stagflation?

Coulton’s new concern is the rising possibility of stagflation. That’s the dreaded phenomenon the U.S. suffered in the 1970s and Europe endured in the following decade. It’s the worst of both worlds, a combination of high inflation and elevated unemployment. “The U.S. is not in stagflation at this point,” says Coulton. “But it’s not a stretch to say we’re heading to higher consumer prices and higher inflation and higher unemployment as companies cut back on investment. We’re not there yet. But it’s a major threat. That scenario is a lot more credible than a month ago.”

Will tariffs lower the trade deficit?

Trump’s holy grail is shrinking the deficiency of our exports versus imports. That gap, he believes, lowers the Americans’ standard of living dollar for dollar, and transfers all that “wealth” we deserve to our freeloading trading partners. But Coulton doubts Trump’s plan will do much to close the gulf, while at the same time heaping big new costs on the economy. He says the policy may lower the trade gap “at the margin” by making imports costlier and hence moving sales to domestic producers. But he doubts our manufacturers and foreign players will act quickly to greatly increase their capacity Stateside, a projection that’s a centerpiece of the Trump initiative. ”For foreigners facing big tariffs, the question is how quickly they’ll relocate to the U.S. That’s a massive decision. It probably won’t happen fast,” says Coulton.

On a macro level, he observes, the U.S. spends and invests far more than it saves. While companies generate more than enough profit to finance their capex, our government deficits overwhelm those private “savings,” forcing the U.S. to attract gigantic amounts of capital from abroad. But that course is made in Washington, D.C., and by voters. In effect, it’s America’s decision to spend far more than we save that explains why we must buy far more from other nations than they purchase from us—so that their surplus in dollars that are only good here can boomerang back to fund our budget shortfalls.

If Coulton’s correct, Trump is certainly transforming the U.S. economy—mostly in the wrong direction. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
3 days ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
17 hours ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
24 hours ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
3 days ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

CybersecurityMeta
Trump’s FTC backs off social media regulation despite finding that nearly 20% of America’s children are online for 4 hours or more
By Catherina GioinoFebruary 27, 2026
10 hours ago
Personal FinanceInsurance
State Farm is doling out $100 checks to 49 million customers. Here’s who qualifies and how to get paid
By Sydney LakeFebruary 27, 2026
12 hours ago
Aerial view of a data center under construction in Ohio.
EconomyEconomics
Before AI gains materialize, governments will have to deal with a ‘policy tradeoff,’ Moody’s says: How to handle the massive spending and debt risk
By Tristan BoveFebruary 27, 2026
12 hours ago
Graphic depicting a coin reads, Fortune Crypto: Facebook Crypto 2.0
CryptoCrypto Playbook
Facebook’s first crypto push set off a firestorm. This time around, its plans are met with a shrug
By Jeff John RobertsFebruary 27, 2026
13 hours ago
Personal Financewealth management
The Great Wealth Transfer is already happening as millennials hitting their ‘Peak 35’ are richer than ever
By Catherina GioinoFebruary 27, 2026
13 hours ago
Low angle view of male carpenters working on rooftop of construction frame
EconomyU.S. economy
More people are moving out of the U.S. than moving in for the first time since the Great Depression—a bad omen for the $38.8 trillion national debt
By Tristan BoveFebruary 27, 2026
14 hours ago