So when I met with BlackBerry CEO John Giamatteo recently, the first question I asked was why he stays attached to such a notorious name. After all, the company now makes its money—more than $600 million and growing this year, compared with close to $20 billion at its height—from a business called BlackBerry Secure Communications and the very popular QNX software that powers more than 275 million smart vehicles and is expanding into robotaxis, medical devices, and robots.

The main reason is that having a recognized brand makes the company stand out in the crowd. “I get more meetings because of the brand,” he told me. “If I’m just ‘John from QNX,’ it’s like, ‘QNX what?’ I love the fact that it gets you in the door almost across the board.”

The cost? “I have to spend the first 10 minutes of every conversation, whether it’s an investor, whether it’s a media, whether it’s a customer, recalibrating people on who we are and what we’re doing,” he said. “But more times than not, people are like, ‘Oh, great, I like them. Glad to hear you guys are doing so well.’”

That said, a little attention can go a long way. “Being a public company, you have to have a proctology exam every quarterly result,” says Giamatteo, who joined the company as president in 2021, becoming CEO in 2023. “But I net out that it’s probably better to be public.”

To him, the BlackBerry brand is less a cautionary tale about missing market shifts than a testament to resilience and reinvention. Balsillie and Lazaridis also deserve credit for having the foresight to buy QNX software for $200 million back in 2010. Says Giamatteo: “BlackBerry will endure.” Certainly, it’s got a sticky name.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top leadership news

Alphabet shares fall despite Google Cloud revenue doubling

Alphabet shares dropped more than 11% after hours as slower search growth and heavy AI spending overshadowed Google Cloud’s revenue, which more than doubled to $30.7 billion. Quarterly capital spending reached $51.4 billion.

Microsoft’s cloud growth beats expectations as AI spending rises

Microsoft’s Azure cloud revenue grew 48%, lifting total quarterly revenue to $92.3 billion. Shares were up more than 4% in initial after-hours trading. Capital spending rose to $45.2 billion as Microsoft continued building capacity to meet demand for AI services.

Amazon tells engineers that using more AI doesn’t mean doing better work

Amazon is warning engineers against “tokenmaxxing”—using more AI simply to boost usage numbers—and says token counts are poor measures of productivity. In updated guidelines, the company encouraged engineers to explain when AI doesn’t help their work.

The markets

S&P 500 futures are down 0.19% this morning. The last session closed up 0.28%. The STOXX Europe 600 was up 0.38% in early trading. The U.K.’s FTSE 100 was up 0.33% in early trading. Japan’s Nikkei 225 was up 1.10%. South Korea’s KOSPI was down 1.24%. China’s CSI 300 was down 1.03%. Hong Kong’s Hang Seng was down 0.59%. India’s NIFTY 50 was up 1.08%. Bitcoin is down at $80k.

Around the watercooler

For the first time since 1992, a Fed governor and president dissented together, as Kevin Warsh says the ‘monetary medicine’ is starting to work by Catherina Gioino

FTC and 20 states sue Dollar General, saying it overcharged its poorest customers by millions by Muskaan Arshad

Steve Jobs’ son says the GLP-1 revolution could help fight cancer: ‘Some of the most important drugs we’ve ever actually seen come to market’ by Mia Osmonbekov

In pro sports, even the superrich are being priced out of owning a team by Nick Lichtenberg

CEO Daily is curated and edited by Joseph Abrams, Jason Ma, Claire Zillman, and Lee Clifford.