• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Future of Workthe future of work

‘If you want to get promoted, you’ve got to do the things that we do’: Accenture CEO says failure to use AI will cost workers a promotion—or their job

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
March 13, 2026, 2:30 AM ET
Julie Sweet, in front of a navy blue background, points with one hand.
Accenture CEO Julie Sweet said AI adoption is required for employees to be eligible for a promotion.Artur Widak/NurPhoto—Getty Images

Moving up the career ladder at Accenture comes with a requirement: You must be using the company’s AI tools.

Recommended Video

In a recent episode of the “Rapid Response” podcast, Accenture CEO Julie Sweet said AI proficiency is a mandatory part of working at the consultancy and moving up its ranks. The company announced in September it has invested more than $865 million in a “six-month business optimization program,” including reskilling thousands of employees—and showing the door to those who refused to adapt to using evolving workplace technology.

“If you want to get promoted, you’ve got to do the things that we do in order to operate Accenture,” Sweet said.

“These are the new tools to operate a company,” she added. “We didn’t go from zero to ‘you won’t get promoted’ in a month. It’s over a three-year period of getting used to the technology, making sure it’s user-friendly, making sure we have the right workbench for people to use, and then saying, ‘Hey, this is Accenture and how we operate.’” 

The mass reskilling effort is part of Accenture’s three-year, $3 billion push to integrate AI first announced in 2023. One goal of the effort was to double the company’s AI talent to 80,000 professionals through hiring, acquisitions, and training. Accenture has more than 770,000 employees.

But Accenture’s embrace of AI has been an exception rather than the rule. As of the fourth quarter of 2025, 38% of companies reported integrating AI to improve workplace productivity, efficiency, and quality, according to a Gallup poll, a 1% increase from the quarter before. To be sure, AI adoption is still on the rise, with 69% of workplace leaders using AI as of 2025’s fourth quarter, up from less than 40% as of 2023’s second quarter.

CEOs and other executives have approached AI adoption and impact with skepticism. A study published in February by the National Bureau of Economic Research found that among 6,000 C-suite executives, two-thirds used AI, but that usage amounted to only about 1.5 hours per week. About 90% of those respondents reported over the past three years, AI had no impact on employment or productivity. 

That could all soon change. Those same executives also forecasted a 1.4% increase in productivity and 0.8% increase in output over the next three years. The education company Pearson estimated that augmenting jobs with AI and reskilling employees could add between $4.8 trillion and $6.6 trillion to the U.S. economy within the next decade, per a report published in January.

Why Accenture went all in on AI

According to Sweet, integrating AI into the workplace is a natural extension of when computers become ubiquitous. The typewriter classes of yesterday are analogous to the AI reskilling of today, she suggested.

“No one would have said that requiring someone to use a computer is coercion,” Sweet said. “It’s how the companies were going to get work done. Today, AI at Accenture is how we do work.”

Still, Sweet has empathy toward companies resistant to making the sweeping changes Accenture has made to accommodate an AI future. She previously told Fortune Editor in Chief Alyson Shontell that companies’ failed attempts to integrate the technology in the office were a result of using AI as a tool in a previously established workflow, when it was really most effective when workplace systems were built with the technology in mind.

“First of all, I think we’re a good lesson in something that I’m advising CEOs all about: In order to capture the opportunity with AI, you really have to be willing to rewire your company,” Sweet said. 

Accenture’s own employees hit snags in embracing AI, she noted. Welcoming change associated with the new slate of tools was challenging, for both employees and old business.

“For our people and our clients, it was hard,” Sweet said. “How do you have the courage to do that? That’s where you have the humility, but also this idea of embracing change and innovation.”

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon

Latest in Future of Work

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Future of Work

Gen Z in city
SuccessGen Z
Gen Z graduates’ best shot at good pay and homeownership isn’t in New York or L.A.—it’s Omaha and Dallas
By Emma BurleighApril 22, 2026
1 hour ago
Elon Musk
SuccessEducation
Elon Musk thinks college is ‘basically for fun’—but his former Tesla HR chief tells Gen Z even their liberal arts degrees are more valuable than ever
By Preston ForeApril 22, 2026
2 hours ago
ravi
AICommentary
The $6 trillion reinvention: Why IT services firms must start underwriting outcomes
By Ravi Kumar S and Andreea RobertsApril 22, 2026
4 hours ago
beard
CommentaryEducation
Yale asked the right question. Now the rest of higher education owes an answer
By Steve BeardApril 22, 2026
6 hours ago
Craving work-life balance is a huge red flag, says Fortune 500 CEO—and like Barack Obama, he happily works through the weekends
Successwork-life balance
Craving work-life balance is a huge red flag, says Fortune 500 CEO—and like Barack Obama, he happily works through the weekends
By Orianna Rosa RoyleApril 22, 2026
9 hours ago
Apple CEO Tim Cook
SuccessCareer Advice
Apple taps John Ternus as its next CEO—and Tim Cook says he is handing down the same advice Steve Jobs gave him
By Emma BurleighApril 21, 2026
1 day ago

Most Popular

The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
Real Estate
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
By Sydney LakeApril 21, 2026
23 hours ago
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
Politics
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
By Catherina GioinoApril 21, 2026
22 hours ago
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
Law
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
By Sasha RogelbergApril 20, 2026
2 days ago
Jeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden's capture $100 million—but she says you don't need wealth to give back
Success
Jeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden's capture $100 million—but she says you don't need wealth to give back
By Orianna Rosa RoyleApril 21, 2026
1 day ago
John Ternus, the man stepping into Tim Cook and Steve Jobs' shoes, is a 25-year Apple veteran with zero LinkedIn posts
C-Suite
John Ternus, the man stepping into Tim Cook and Steve Jobs' shoes, is a 25-year Apple veteran with zero LinkedIn posts
By Kelvin Chan and The Associated PressApril 21, 2026
1 day ago
‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
Economy
‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
By Jim EdwardsApril 22, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.