• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AIOpenAI

OpenAI launches GPT-5.4, its most powerful model for enterprise work—and a direct shot at Anthropic

By
Beatrice Nolan
Beatrice Nolan
Tech Reporter
Down Arrow Button Icon
By
Beatrice Nolan
Beatrice Nolan
Tech Reporter
Down Arrow Button Icon
March 5, 2026, 1:10 PM ET
Sam Altman speaking.
OpenAI CEO Sam Altman.Kyle Grillot/Bloomberg via Getty Images

OpenAI has released GPT-5.4, a new AI model the company says is its most capable system to date for professional use. The model combines advanced reasoning, coding, and the ability to autonomously operate computers and software, turning up the heat in the competition for enterprise customers that has been Anthropic’s stronghold.

Recommended Video

The new model consolidates some of the capabilities that OpenAI had previously spread across separate models, bringing together the coding strengths of GPT-5.3-Codex—the company’s leading programming model—improved reasoning skills, and the agentic ability for the model to navigate desktops, browsers, and software applications autonomously.

The model is rolling out on Thursday to ChatGPT Plus, Team, and Pro subscribers, as well as through the company’s API. A more powerful version, GPT-5.4 Pro, is also available for users who need maximum performance on complex tasks.

Alongside the model launch, OpenAI is introducing ChatGPT for Excel and Google Sheets in beta, a version of ChatGPT embedded directly in spreadsheets to build, analyze, and update complex financial models. The company is also launching new ChatGPT app integrations—including FactSet, MSCI, Third Bridge, and Moody’s—designed to let teams pull market, company, and internal data into a single workflow.

It also puts OpenAI in more direct competition with rival Anthropic, which launched similar products as part of the Claude for Financial Services launch in July 2025 that were expanded on later in the year. Both companies are racing to capture the enterprise market with tools that can do real-work for sectors ready to adopt AI.

The new announcement could also spark a fresh wave of investor anxiety about the impact of AI on traditional financial data providers, many of whose stocks have already been affected by broader fears of AI-driven disruption to enterprise software. Earlier this year, the release of Anthropic’s Cowork plug-ins triggered a broad selloff across SaaS stocks, as markets spooked on the idea that AI tools could make legacy software providers obsolete.

New agentic capabilities

One of the most significant aspects of GPT-5.4 for enterprise customers is the out-of-the-box agentic capabilities. The model can operate computers and software autonomously, search for and use external tools on demand, and handle complex, multi-step tasks, all without developers having to build that infrastructure themselves.

OpenAI says GPT-5.4 is the company’s most factual and reliable model to date. The company said in a blogpost they had reduced the rate of hallucinations, with individual claims 33% less likely to be false and full responses 18% less likely to contain errors compared to GPT-5.2.

“Developers don’t just need a model that writes code. They need one that thinks through problems the way they do. We’re seeing GPT-5.4 perform exceptionally well at logical reasoning and executing intricate, multi-step, tool-dependent Workflows,” Mario Rodriguez, Chief Product Officer at GitHub, said of the model.

These new features position OpenAI as a more direct player in the increasingly competitive field of agentic products, such as Perplexity Computer, Microsoft’s Copilot Tasks, and OpenClaw. As demonstrated with the recent popularity of OpenClaw, users are increasingly looking for AI systems that can handle extended workflows with minimal human intervention. 

OpenAI also says GPT-5.4 is significantly more token-efficient than its predecessors—meaning it uses fewer tokens to solve problems. Despite being priced slightly higher per token than GPT-5.2, OpenAI says those efficiency gains mean it requires fewer tokens to complete many tasks, which could offset the higher cost for some users.

In 2001, Fortune first convened “The Smartest People We Know,” bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
By Beatrice NolanTech Reporter
Twitter icon

Beatrice Nolan is a tech reporter on Fortune’s AI team, covering artificial intelligence and emerging technologies and their impact on work, industry, and culture. She's based in Fortune's London office and holds a bachelor’s degree in English from the University of York. You can reach her securely via Signal at beatricenolan.08

See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

alex
AIInfrastructure
AI’s next frontier is the real world
By Alex IsraelApril 4, 2026
4 hours ago
workers
AIdisruption
A Yale economist says AGI won’t automate most jobs—because they’re not worth the trouble
By Nick LichtenbergApril 4, 2026
5 hours ago
man silhouette two computer screens
CybersecurityOnline
Internet Watch Foundation finds 260-fold increase in AI-generated CSAM in just one year, and ‘it’s the tip of the iceberg’
By Catherina GioinoApril 3, 2026
15 hours ago
A woman working alone in an office
AIJobs
MIT created duplicate AI workers to tackle thousands of different tasks. The verdict? Most of the time AI is still just ‘minimally sufficient’
By Tristan BoveApril 3, 2026
18 hours ago
Dario Amodei sits in a white chair with his hands pressed together in front of a pink and orange background.
AIAI agents
The AI kill switch just got harder to find: LLM-powered chatbots will defy orders and deceive users if asked to delete another model, study finds
By Sasha RogelbergApril 3, 2026
20 hours ago
newt
EnvironmentWhite House
Newt Gingrich wants to drop a nuke on the Strait of Hormuz. America actually looked at the same thing in 1977 in Latin America
By The Conversation and Christine KeinerApril 3, 2026
22 hours ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
1 day ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
24 hours ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.