• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CybersecurityOnline

Internet Watch Foundation finds 260-fold increase in AI-generated CSAM in just one year, and ‘it’s the tip of the iceberg’

Catherina Gioino
By
Catherina Gioino
Catherina Gioino
News Editor
Down Arrow Button Icon
Catherina Gioino
By
Catherina Gioino
Catherina Gioino
News Editor
Down Arrow Button Icon
April 3, 2026, 5:59 PM ET
man silhouette two computer screens
The Internet Watch Foundation found a 260-fold increase in AI-generated CSAM.Joe Raedle—Getty Images

The numbers are staggering, but experts say what we’re seeing is only the beginning. As AI-generated child sexual abuse material, or CSAM, surges to record levels, researchers warn that the technology isn’t just producing more harmful content, but it’s fundamentally changing how children are targeted; how survivors are revictimized; and how investigators are overwhelmed.

Recommended Video

Investigators already had their hands full with scrubbing CSAM from the internet. But with generative AI, that challenge has been exacerbated. The Internet Watch Foundation (IWF), Europe’s largest hotline for combating online child sexual abuse imagery, documented a 260-fold increase in AI-generated child sexual abuse videos in 2025. It went from just 13 videos the year prior to 3,443. Researchers who have spent years tracking this issue say the explosion is not a surprise. It is, however, a warning.

“Any numbers that we see, it’s the tip of the iceberg,” said Melissa Stroebel, vice president of research and strategic insights at Thorn, a nonprofit that builds technology to combat online child sexual exploitation. “That is about what has been either detected or proactively reported.”

The surge is a direct consequence of generative AI becoming faster, cheaper, and more accessible to bad actors. Thorn has identified three distinct ways these tools are now being weaponized against children.

The first is the revictimization of historical abuse survivors. A child who was abused in 2010 and whose images have circulated online for over a decade now faces an entirely new layer of harm. Offenders are using AI to take those existing images and personalize them: inserting themselves into recorded scenes of abuse to produce new material.

“In the same way that you can [edit] Grandma who missed the Christmas picture into the Christmas picture,” Stroebel told Fortune, “bad actors can [put] themselves into scenes and records of an identified child.” That process creates fresh victimization for survivors who may have spent years trying to move past their abuse.

The second is the weaponization of innocent images. A photo of a child on a school soccer team web page is now potential source material for abuse. With widely available AI tools, an offender can convert that entirely benign image into sexual abuse material in minutes. Thorn is also documenting peer-on-peer cases, where a young person generates abusive imagery of a classmate without fully grasping the severity of the harm they are causing.

The third, and most systemic, impact is the strain being placed on already overwhelmed reporting pipelines. The National Center for Missing and Exploited Children receives tens of millions of CSAM reports every year. The speed with which AI can now generate novel material dramatically compounds that burden and creates a new urgency. When a new image arrives, investigators must determine whether it depicts a child in active danger right now, or is an AI-generated image.

“Those are really critical inputs to help them triage and respond to these cases,” Stroebel said. AI-generated content makes those determinations significantly harder, but she added both cases of an image taken in real time and an AI-generated image are reported and treated the same way by authorities.

The technology has also made some of the most repeated child safety guidance dangerously outdated. For years, children have been warned not to share images online as a basic safeguard against exploitation. That advice no longer holds. Thorn’s own research found that one in 17 young people have personally experienced deepfake imagery abuse, and one in eight knew someone who had been targeted. Victims of sextortion are now being sent images that look exactly like them—images they never took.

“There’s no need for a child to have shared an image any longer for them to be targeted for exploitation,” Stroebel said.

On the detection front, traditional hashing technology, which works like a digital fingerprint for known abuse files, cannot identify AI-generated content because each synthetically created image is technically new. Take, for example, a photo of something very well known, like the Statue of Liberty. That photo of the statue has a digital fingerprint. Now, say you zoom in, zoom in some more, and zoom in again to change the shading of one pixel by 0.1%. That change is likely imperceptible to the human eye. However, the fingerprint of that photo is now completely new, meaning the hashing technology doesn’t recognize it as the same photo with just that one pixel difference.

Previously, under traditional hashing technology, making that one pixel difference to a photo known to be CSAM would mean it would go undetected by the tech. However, classifier technology, which evaluates what an image contains rather than matching it to a known file, is now essential to catching content that would otherwise slip through entirely.

For parents, Stroebel’s message is urgent and unambiguous. The conversation cannot wait, and it must go further than old warnings. If a child comes forward, the first response cannot be skepticism: “Our job is, ‘Are you safe, and how do I help you move through to the next step?’”

In 2001, Fortune first convened the smartest people we know, bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
Catherina Gioino
By Catherina GioinoNews Editor
Instagram iconLinkedIn iconTwitter icon

Catherina covers markets, the economy, energy, tech, and AI.

See full bioRight Arrow Button Icon

Latest in Cybersecurity

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Cybersecurity

The AI boom sidelined sustainability. Two researchers want to change that
NewslettersEye on AI
The AI boom sidelined sustainability. Two researchers want to change that
By Sharon GoldmanMay 14, 2026
10 hours ago
A European central bank has signed a mega deal with a cloud service provider. The problem for Google, Microsoft and Amazon? It’s not with them 
EuropeLetter from London
A European central bank has signed a mega deal with a cloud service provider. The problem for Google, Microsoft and Amazon? It’s not with them 
By Kamal AhmedMay 14, 2026
14 hours ago
Man with glasses and beard before a microphone
Cybersecurityfraud
North Korean operatives stole $2 billion last year—and financial firms are the next target
By Amanda GerutMay 14, 2026
15 hours ago
dario
LawLegal
Even as hallucinations show up in legal filings, Big Law goes all in on AI with new Anthropic release
By Nick LichtenbergMay 12, 2026
2 days ago
Girls say AI is a smarter tutor, a funnier comedian, and has better taste than their parents, new Girl Scouts survey finds
AIHealth
Girls say AI is a smarter tutor, a funnier comedian, and has better taste than their parents, new Girl Scouts survey finds
By Catherina GioinoMay 12, 2026
3 days ago
‘It’s here’: Google issues dire warning after catching hackers using AI to break into computers
AIGoogle
‘It’s here’: Google issues dire warning after catching hackers using AI to break into computers
By Matt O'Brien and The Associated PressMay 11, 2026
3 days ago

Most Popular

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
2 days ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
2 days ago
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
Energy
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
20 hours ago
Steve Jobs had a 'beer test' he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
Success
Steve Jobs had a 'beer test' he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
By Orianna Rosa RoyleMay 14, 2026
20 hours ago
I spent 8 years building Google Sheets. Now I think apps are on their way out
Commentary
I spent 8 years building Google Sheets. Now I think apps are on their way out
By Zach LloydMay 13, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.