• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & EntertainmentTariffs and trade

Americans’ new tariff coffee math means ditching the Starbucks, McDonald’s and Dunkin’ runs

By
Matt Sedensky
Matt Sedensky
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Matt Sedensky
Matt Sedensky
and
The Associated Press
The Associated Press
Down Arrow Button Icon
February 16, 2026, 11:53 AM ET
cafe
Coffee is for sale at a grocery store Monday, Feb. 9, 2026, in Chicago. AP Photo/Erin Hooley

For years, it was a daily McDonald’s trip for a cup of coffee with 10 sugars and five creams. Later, it was Starbucks caramel macchiatos with almond milk and two pumps of syrup.

Recommended Video

Coffee has been a morning ritual for Chandra Donelson since she was old enough to drink it. But, dismayed by rising prices, the 35-year-old from Washington, D.C., did the unthinkable: She gave it up.

“I did that daily for years. I loved it. That was just my routine,” she says. “And now it’s not.”

Years of steadily climbing coffee prices have some in this country of coffee lovers upending their habits by nixing café visits, switching to cheaper brews or foregoing it altogether.

Coffee prices in the U.S. were up 18.3% in January from a year ago, according to the latest Consumer Price Index released on Friday. Over five years, the government reported, coffee prices rose 47%.

That extraordinary rise has brought some to take extraordinary measures.

“Before, I thought, ‘There’s no way I could make it through my day without coffee,’” says Liz Sweeney, 50, of Boise, Idaho, a former “coffee addict” who has cut her consumption. “Now my car’s not on automatic pilot.”

Sweeney used to have three cups of coffee at home each day and stop at a café whenever she left the house. As prices climbed last year, though, she nixed coffee shop visits and cut her intake to a cup a day at home. To make up for the caffeine, she pops open a can of Diet Coke at home or rolls through McDonald’s for one.

Dan DeBaun, 34, of Minnetonka, Minnesota, has likewise trimmed back on coffee shop visits, conscious of the increasing expense as he and his wife save up for a house.

“What used to be a $2 coffee, it’s now $5, $6,” says DeBaun, who now buys ground coffee at Trader Joe’s and fills up a travel mug to bring to the office.

Data from Toast, a payment platform used by more than 150,000 restaurants, found the median price of a regular hot coffee in the U.S. had climbed to $3.61 in December, with wide variation by location. The median price of cold brews was $5.55.

Virtually all coffee consumed in the U.S. is imported. Though tariffs affected some imports of coffee in 2025, they ultimately were removed. Climate issues — drought in Vietnam, heavy rain in Indonesia, and hot, dry weather in Brazil — are blamed for reducing yields of coffee crops and driving up global prices.

Two-thirds of Americans drink coffee daily, according to the National Coffee Association. For many, it is such an indispensable part of their routine, the soaring price has led to nothing more than grumbling.

The coffee association says its surveys show coffee consumption is broadly holding steady despite price hikes. But, squeezed by the cost of everything from rent to beef, others are shaking up their habit.

Sharon Cooksey, 55, of Greensboro, North Carolina, was visiting her local Starbucks most weekday mornings for a caramel latte until scaling back last year. First, she switched to brewing Starbucks at home. Then, she discovered Lavazza coffee was about 40% cheaper and switched to it.

“I can buy a bag of coffee for $6?” she said to herself. “It was like I had just discovered another world. The multiverse opened up to me in the coffee aisle of Publix.”

She has noticed her home-brewed costs tick upward, too, but it’s nothing compared to her café habit. A bag of beans that lasts weeks costs her about the same as one latte.

Cooksey misses the social aspect of visiting the café, where baristas greeted her by name. But she’s been surprised to find she actually prefers the way her homemade coffees taste.

“I’ll be damned if it didn’t taste so good,” she says.

Growing up, Donelson watched enviously as her mother made a daily coffee jaunt (also to McDonald’s, also 10 sugars and five creams), and she duplicated the habit. She went from college to the Air Force to a government job as a data and artificial intelligence strategist, but through it all, coffee was there.

She noticed the growing expense of her routine, but kept it up until a government shutdown halted her paychecks last fall and she needed to trim her spending. Looking for a morning substitute, she landed on a Republic of Tea blend with a healthy squeeze of honey.

“Twenty cents a cup compared to $7 or $8 a cup,” she says. “The math just makes sense.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Matt Sedensky
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

bytedance
AIHollywood
Top Hollywood screenwriter warns TikTok’s new tool is at the gates: ‘I hate to say it. It’s likely over for us’
By Barbara Ortutay and The Associated PressFebruary 16, 2026
8 hours ago
wealth
Personal FinanceTaxes
The ultrawealthy have 3 big secrets on reducing taxes including the way they die
By Matt Sedensky and The Associated PressFebruary 16, 2026
8 hours ago
cafe
Arts & EntertainmentTariffs and trade
Americans’ new tariff coffee math means ditching the Starbucks, McDonald’s and Dunkin’ runs
By Matt Sedensky and The Associated PressFebruary 16, 2026
9 hours ago
restaurant
Arts & EntertainmentFood and drink
Ancient stigma around Chinese food is vanishing rapidly in top restaurant scenes: ‘we are trying to break this bias’
By Terry Tang and The Associated PressFebruary 16, 2026
9 hours ago
wuthering heights
Arts & Entertainmentcinema
‘Wuthering Heights’ climbs to number 1 debut as women drive $34.8 million haul
By Lindsey Bahr and The Associated PressFebruary 16, 2026
9 hours ago
RetailRetail
Victoria’s Secret CEO says new customers are embracing the escape provided by the glamorous brand: ‘We were living in a beige world for awhile’
By Emma HinchliffeFebruary 16, 2026
12 hours ago

Most Popular

placeholder alt text
Economy
Social Security's trust fund is nearing insolvency, and the borrowing binge that may follow will rip through debt markets, economist warns
By Jason MaFebruary 15, 2026
1 day ago
placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergFebruary 14, 2026
3 days ago
placeholder alt text
Real Estate
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
By Marco Quiroz-GutierrezFebruary 15, 2026
2 days ago
placeholder alt text
Success
Meet the grandmother living out of a 400-ft ‘granny pod’ to save money and help with child care—it’s become an American ‘economic necessity’
By Emma BurleighFebruary 15, 2026
2 days ago
placeholder alt text
Economy
A U.S. 'debt spiral' could start soon as the interest rate on government borrowing is poised to exceed economic growth, budget watchdog says
By Jason MaFebruary 14, 2026
2 days ago
placeholder alt text
Commentary
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.