• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich

3

Trump embraces Australian retirement system backed by Larry Fink

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich

3

Trump embraces Australian retirement system backed by Larry Fink
EconomyConsumer Spending

Economy is marginally improving but only because the rich are splurging on luxury items and holidays, the Fed says

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
January 15, 2026, 6:50 AM ET
Federal Reserve Chairman Jerome Powell
Federal Reserve Chairman Jerome Powell Chip Somodevilla - Getty Images
Add Fortune on Google for similar content.

At long last, the Fed’s Beige Book had some good news for investors and analysts: Economic activity has increased at a “slight to modest pace” in the majority of U.S. Federal Districts, per its January update.

Eight of the 12 regions in the Reserve System reported growth, while three reported no change and one reported a modest decline. “This marks an improvement over the last three report cycles where a majority of Districts reported little change,” the Beige Book reads.

The majority of banks also reported increased activity as a result of holiday shopping, the report added, though trends were in keeping with the K-shaped economy, which became so prevalent last year. The K-shaped economy describes the diverging fortunes between two sets of consumers: The bottom on a downward trajectory, the top trending upwards.

Recommended Video

As the Beige Book described: “Several Districts also noted that spending was stronger among higher-income consumers with increased spending on luxury goods, travel, tourism, and experiential activities. Meanwhile, low to moderate income consumers were seen to be increasingly price sensitive and hesitant to spend on nonessential goods and services.”

The New York Fed, for example, reported slumping sales for mid-to-lower-end goods while luxury goods “continued to sell well.” Likewise, the hospitality sector reported rising demand for higher-priced dining, while the middle segment of eating out remained “challenging.” Meanwhile, smaller retailers reported sharp declines in activity.

Elsewhere, the Minneapolis Fed said that while retailers catering to higher-end consumers reported increased sales, those on the lower-end—such as furniture stores which are targeted at middle and lower-end consumers—are “getting pretty beat up.” A Montana restaurant reported wealthier customers are still eating out frequently, while lower-income consumers “definitely seem to be pulling back, eating out less, or are more price sensitive.”

The Beige Book mirrors the analysis last year from Mark Zandi, chief economist at Moody’s. Back in September, Zandi wrote how “for those in the bottom 80% of the income distribution, those making less than approximately $175,000 a year, their spending has simply kept pace with inflation since the pandemic.” Meanwhile, “the 20% of households that make more have done much better, and those in the top 3.3% of the distribution have done much, much, much better.”

As such, the prospects of the economy are “tethered” to the income and confidence among the nation’s wealthiest.

Tariff pass-through

A shift was also observed in the way businesses are handling tariffs, potentially indicating a trickle-through effect on inflation for months to come. Of course, the White House would argue that fears over tariff inflation have been greatly exaggerated, with even the Fed now promising to “look through” a one-time inflationary jump if it occurs.

But the Beige Book suggested that time may now be nigh, with businesses having exhausted their pre-tariff stockpiles and now have a need to pass the cost increases to consumers. Price-sensitive sectors were considering how to maintain their bottom line in the face of increased outgoings, though they were reportedly wary to further strain the discretionary income of consumers.

The Federal Reserve Bank of Boston reported that manufacturers were seeing increased costs of raw materials and glass, and as a result, intended to pass on part of the cost to customers this year. “Firms in other industries also planned selective price increases for the coming months,” the note said, “ranging from low single digits for pharmaceuticals to 5 to 10% for certain consumer products.”

However, tariffs are also working in some respects in the way that President Trump intended. The Cleveland Fed reported that some businesses, now that the worst of the volatility seems to have settled, are now managing to barter down prices. In some cases, they were also turning to domestic vendors instead of importing from abroad—befitting for the Oval Office’s “America First” agenda.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

college
Personal FinanceColleges and Universities
The real reason college costs 43% of family income isn’t tuition
By Thomas Adam and The ConversationJuly 13, 2026
4 hours ago
U.S. and Iran both say they control the Strait of Hormuz amid attacks that threaten return to all-out war and global economic upheaval
EnergyIran
U.S. and Iran both say they control the Strait of Hormuz amid attacks that threaten return to all-out war and global economic upheaval
By The Associated Press and Jon GambrellJuly 13, 2026
9 hours ago
‘We are driving in the fog’: Hundreds of economists admit they’re flying blind on AI
Economydisruption
‘We are driving in the fog’: Hundreds of economists admit they’re flying blind on AI
By Nick LichtenbergJuly 13, 2026
9 hours ago
President Donald Trump speaks during the swearing-in ceremony for the new Chairman of the Federal Reserve, Kevin Warsh (L) in the East Room of the White House on May 22, 2026 in Washington, DC.
EconomyIran
Oil prices march upward again as the U.S-Iran conflict intensifies—and it’s yet another headache for Warsh and the Fed
By Eleanor PringleJuly 13, 2026
12 hours ago
Russia’s economy is an ‘illusion’ built on debt, and a banking crisis is ready to explode, intel report says, while the Kremlin may seize pensions
BankingRussia
Russia’s economy is an ‘illusion’ built on debt, and a banking crisis is ready to explode, intel report says, while the Kremlin may seize pensions
By Jason MaJuly 12, 2026
1 day ago
The ‘facade’ of the U.S.-Iran ceasefire crumbles after largest round of fighting in months — ‘an undeclared naval war can escalate’
Middle EastIran
The ‘facade’ of the U.S.-Iran ceasefire crumbles after largest round of fighting in months — ‘an undeclared naval war can escalate’
By Jason MaJuly 12, 2026
1 day ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
1 day ago
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
Big Tech
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
By Marco Quiroz-GutierrezJuly 12, 2026
1 day ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
1 day ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
13 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
7 days ago
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
Environment
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.