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EconomyConsumer Spending

Economy is marginally improving but only because the rich are splurging on luxury items and holidays, the Fed says

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
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Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
January 15, 2026, 6:50 AM ET
Federal Reserve Chairman Jerome Powell
Federal Reserve Chairman Jerome Powell Chip Somodevilla - Getty Images

At long last, the Fed’s Beige Book had some good news for investors and analysts: Economic activity has increased at a “slight to modest pace” in the majority of U.S. Federal Districts, per its January update.

Eight of the 12 regions in the Reserve System reported growth, while three reported no change and one reported a modest decline. “This marks an improvement over the last three report cycles where a majority of Districts reported little change,” the Beige Book reads.

The majority of banks also reported increased activity as a result of holiday shopping, the report added, though trends were in keeping with the K-shaped economy, which became so prevalent last year. The K-shaped economy describes the diverging fortunes between two sets of consumers: The bottom on a downward trajectory, the top trending upwards.

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As the Beige Book described: “Several Districts also noted that spending was stronger among higher-income consumers with increased spending on luxury goods, travel, tourism, and experiential activities. Meanwhile, low to moderate income consumers were seen to be increasingly price sensitive and hesitant to spend on nonessential goods and services.”

The New York Fed, for example, reported slumping sales for mid-to-lower-end goods while luxury goods “continued to sell well.” Likewise, the hospitality sector reported rising demand for higher-priced dining, while the middle segment of eating out remained “challenging.” Meanwhile, smaller retailers reported sharp declines in activity.

Elsewhere, the Minneapolis Fed said that while retailers catering to higher-end consumers reported increased sales, those on the lower-end—such as furniture stores which are targeted at middle and lower-end consumers—are “getting pretty beat up.” A Montana restaurant reported wealthier customers are still eating out frequently, while lower-income consumers “definitely seem to be pulling back, eating out less, or are more price sensitive.”

The Beige Book mirrors the analysis last year from Mark Zandi, chief economist at Moody’s. Back in September, Zandi wrote how “for those in the bottom 80% of the income distribution, those making less than approximately $175,000 a year, their spending has simply kept pace with inflation since the pandemic.” Meanwhile, “the 20% of households that make more have done much better, and those in the top 3.3% of the distribution have done much, much, much better.”

As such, the prospects of the economy are “tethered” to the income and confidence among the nation’s wealthiest.

Tariff pass-through

A shift was also observed in the way businesses are handling tariffs, potentially indicating a trickle-through effect on inflation for months to come. Of course, the White House would argue that fears over tariff inflation have been greatly exaggerated, with even the Fed now promising to “look through” a one-time inflationary jump if it occurs.

But the Beige Book suggested that time may now be nigh, with businesses having exhausted their pre-tariff stockpiles and now have a need to pass the cost increases to consumers. Price-sensitive sectors were considering how to maintain their bottom line in the face of increased outgoings, though they were reportedly wary to further strain the discretionary income of consumers.

The Federal Reserve Bank of Boston reported that manufacturers were seeing increased costs of raw materials and glass, and as a result, intended to pass on part of the cost to customers this year. “Firms in other industries also planned selective price increases for the coming months,” the note said, “ranging from low single digits for pharmaceuticals to 5 to 10% for certain consumer products.”

However, tariffs are also working in some respects in the way that President Trump intended. The Cleveland Fed reported that some businesses, now that the worst of the volatility seems to have settled, are now managing to barter down prices. In some cases, they were also turning to domestic vendors instead of importing from abroad—befitting for the Oval Office’s “America First” agenda.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
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Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

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