• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AIGoldman Sachs Group

‘Humans could go the way of horses’: Goldman calculated how bad the AI ‘job apocalypse’ will be—and its analysts were pleasantly surprised

Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
Down Arrow Button Icon
Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
Down Arrow Button Icon
January 13, 2026, 12:32 PM ET
The U.S. reached peak horse in about 1920.
The U.S. reached peak horse in about 1920.Fly View Productions vi Getty Images

In 1983, the Nobel Prize-winning economist Wassily Leontief asked whether technological change could become so profound that “humans could go the way of horses” when tractors replaced them in agriculture and transport in the early part of the 20th Century.* Might not computers replace the need for humans who can think the same way the combustion engine replaced the need for literal horsepower?

This week, two analysts at Goldman Sachs tried to answer that question in a research paper cheerfully titled, “How Concerned Should We Be About a Job Apocalypse?”

Quite, but not too much, is their conclusion.

Recommended Video

Joseph Briggs and Sarah Dong estimate, based on Department of Labor job numbers, that 25% of all work hours could be automated by AI. Thus, “We expect that the AI transition will lead to a meaningful amount of labor displacement.”

AI won’t replace jobs in a uniform way, however. “Our baseline forecast for a 15% AI-driven labor productivity uplift and the historical relationship between technologically driven productivity gains and job loss implies that 6-7% of jobs will be displaced over the adoption period,” they said.

“We estimate a peak gross unemployment rate increase of around 0.6pp (corresponding to a 1 million increase in unemployed workers.”

That sounds bad, but there is good news.

Previous eras of technological change have resulted in the creation of a mass of new jobs that no one previously was able to imagine, the Goldman team said.

“Technological change is a main driver of long-run job growth via the creation of new occupations—only 40% of workers today are employed in occupations that existed 85 years ago—suggesting that AI will create new roles even as it renders others obsolete.”

“More than 6 million workers are currently employed in computer-related occupations that did not exist 30-40 years ago, while another 8-9 million are employed in roles enabled by the gig economy, e-commerce, content creation, or video games.” 

Fundstrat head of research Tom Lee recently made a similar comparison in an appearance on the Prof G Markets podcast with Scott Galloway and Ed Elson, comparing the current AI boom to the introduction of flash-frozen foods in the 1920s. Citing his firm’s research, he claimed this reduced farm labor from 40% of the U.S. workforce to 2%, but enough new jobs were created that the shift was overall positive.

“Let’s say there was a CNBC in 1920 and these economists were saying, ‘frozen food, if it comes along and it’s going to wipe out 95% of all farmers, this is going to wipe out the U.S. economy. The U.S. economy can’t survive frozen food … Instead it freed up time, right? And it created, it allowed people to be repurposed, and it created a completely new labor force.”

*Leontief originally wrote, “The role of humans as the most important factor of production is bound to diminish in the same way that the role of horses … was first diminished and then eliminated.” This has been truncated over time and is now widely attributed to him as, “Humans could go the way of horses.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Jim Edwards
By Jim EdwardsExecutive Editor, Global News
LinkedIn iconTwitter icon

Jim Edwards is the executive editor for global news at Fortune. He was previously the editor-in-chief of Business Insider's news division and the founding editor of Business Insider UK. His investigative journalism has changed the law in two U.S. federal districts and two states. The U.S. Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, the ruling on whether lethal injection is cruel or unusual. He also won the Neal award for an investigation of bribes and kickbacks on Madison Avenue.

See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

AIGoldman Sachs Group
‘Humans could go the way of horses’: Goldman calculated how bad the AI ‘job apocalypse’ will be—and its analysts were pleasantly surprised
By Jim EdwardsJanuary 13, 2026
2 hours ago
Warren Buffett on the phone
SuccessProductivity
Gen X CEO uses AI versions of Steve Jobs and Warren Buffett as a ‘fantasy board of directors’ to help him prepare for meetings and performance reviews
By Preston ForeJanuary 13, 2026
3 hours ago
Mercor Founders - Adarsh Hiremath, Brendan Foody
AIskills
Chief people officers—and Jamie Dimon—say AI can’t learn ‘human skills.’ The world’s youngest self-made billionaires want to prove them wrong
By Jake AngeloJanuary 13, 2026
3 hours ago
Successthe future of work
Robot surgeons in 3 years, longer lifespans, and no need for retirement savings: Elon Musk shares 4 bold predictions for the future of work
By Orianna Rosa RoyleJanuary 13, 2026
4 hours ago
Illustration of the AI chatbot Claude on a mobile phone in front of an Anthropic logo.
AIAnthropic
Anthropic launches Claude Cowork, a file-managing AI agent that could threaten dozens of startups
By Beatrice NolanJanuary 13, 2026
5 hours ago
Future of WorkElon Musk
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: ‘It won’t matter’
By Marco Quiroz-GutierrezJanuary 12, 2026
21 hours ago

Most Popular

placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
1 day ago
placeholder alt text
Economy
‘Sell America’: Investors dump U.S. assets in fear of the end of Fed independence
By Jim EdwardsJanuary 12, 2026
1 day ago
placeholder alt text
Newsletters
The oil CEO who stood up to Trump is a follower of the disciplined 'Exxon way' and has a history of blunt statements
By Jordan BlumJanuary 13, 2026
9 hours ago
placeholder alt text
Success
An exec at $62 billion giant Colgate says Gen Z workers, despite getting flak for being woke and lazy, are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
3 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
2 days ago
placeholder alt text
Real Estate
'Something big' just happened in the U.S. housing market, real estate CEO says. And it could mean the difference of being able to buy a home or not
By Sydney LakeJanuary 12, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.