• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits

3

When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits

3

When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
EconomyJobs

The 4.9% mystery: U.S. economy sees productivity surge, but drivers remain an ‘open question,’ top economist says

Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
January 12, 2026, 3:38 PM ET
powell
Federal Reserve chair Jerome Powell has described a "low-hire, low fire" economy.Chip Somodevilla/Getty Images

The United States economy is producing more goods and services with surprising efficiency, handing policymakers a welcome economic buffer but leaving analysts scrambling to explain exactly what is fueling the engine.

Recommended Video

According to a research note released Friday by Morgan Stanley, third-quarter GDP data revealed a “surge” in nonfarm productivity growth to an annualized rate of 4.9%. This marks the second consecutive quarter of substantial gains, soaring well above the four-quarter average of just 1.9%.

While a spike in productivity—essentially the measure of how much output a worker creates per hour—is generally viewed as the “magic bullet” for economic growth without inflation, chief economist Michael Gapen insisted that the root cause of this specific acceleration remains elusive.

“We believe much of the rise is cyclical,” Morgan Stanley economists noted in the report, adding that “it remains an open question as to what is driving the productivity acceleration.”

The math of doing more with less

Others on Wall Street have flagged the productivity improvement as well. Bank of America Research’s Head of US Equity & Quantitative Strategy, Savita Subramanian, told Fortune in August 2025 that productivity was finally starting to point up, by some estimates, with companies largely learning to do more with less during the pandemic.

In fact, the labor market has been mired in at least a “low-hire-low-fire” mode for much of the last year, while Apricitas Economics even dubbed it “the no-hire economy.” For the last five months, Joseph Politano wrote on his Substack on Jan. 11, the economy added functionally zero jobs, with its 44,000 monthly average the lowest since 2020 and below any single year of the 2010s.

When companies maintain or increase their output while hiring fewer workers, the mathematical result is a jump in productivity. And the demand side of this equation is being propped up by wealthier households, providing the “output” necessary to keep productivity numbers high, even as lower-income demand wavers Gapen argued.

Consumer spending surprised to the upside in the third quarter, rising 3.5%, driven largely by spending on services, but he suggested a “K-shaped consumer” is in the driver’s seat. In the auto sector, for example, households earning over $150,000 now account for 43% of new car purchases, up from 30% five years ago. Conversely, households earning under $75,000 have seen their share of new car sales drop to 25% from 35% over the same period.

The advent of AI has been cited elsewhere as a potential factor in productivity gains. While Gapen didn’t address AI, his report’s emphasis on cyclical reasons suggests a different reason. Earlier this month, Oxford Economics found that firms “don’t appear to be replacing workers with AI on a significant scale,” but were instead making layoffs to correct for past overhiring, especially during the period called “the Great Resignation.”

The productivity boom has immediate consequences for monetary policy. Stronger economic momentum reduces the urgency for the Federal Reserve to cut interest rates to save the labor market.

Previously, Gapen’s team expected rate cuts as early as January and April 2026 due to feared labor market weakness. However, citing the combination of 4.4% unemployment and stronger growth data, Morgan Stanley has shifted its forecast to a delay in cuts until June and September, waiting for clear signs that tariff-related inflation pressures have passed.

“We think the Fed can live with slower employment growth so long as the unemployment rate is stable,” the economists wrote.

For this story, Fortune journalists used generative AI as a research tool. An editor verified the accuracy of the information before publishing.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter will deliver clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

Photo: Elon Musk
EconomyMarkets
A SpaceX-Tesla merger would be valued at $3.4 trillion—and still not make a dime
By Jim EdwardsJune 1, 2026
4 hours ago
Wall Street may have solved a nagging mystery in global oil markets as doomsday scenarios have yet to arrive
EnergyOil
Wall Street may have solved a nagging mystery in global oil markets as doomsday scenarios have yet to arrive
By Jason MaMay 31, 2026
15 hours ago
A rare ‘super’ El Niño is looking more likely. Here’s what to expect
EnvironmentWeather and forecasting
A rare ‘super’ El Niño is looking more likely. Here’s what to expect
By Brian K. Sullivan and BloombergMay 31, 2026
17 hours ago
Financial markets are losing the security blanket that’s bailed them out of trouble so many times, top economist warns 
EconomyMarkets
Financial markets are losing the security blanket that’s bailed them out of trouble so many times, top economist warns 
By Jason MaMay 31, 2026
21 hours ago
AI will make the ‘tech bro’ class even richer, Nobel laureate Joe Stiglitz says, just as it can take your job
AIJobs
AI will make the ‘tech bro’ class even richer, Nobel laureate Joe Stiglitz says, just as it can take your job
By Catherina GioinoMay 31, 2026
22 hours ago
peter thiel
AIskills
Forget the STEM safety net. Peter Thiel warns AI is a bigger threat to technical roles than to creative thinkers
By Jake AngeloMay 31, 2026
22 hours ago

Most Popular

I wrote that Boomers were choking America’s economy. Their responses to me were revealing
Personal Finance
I wrote that Boomers were choking America’s economy. Their responses to me were revealing
By Nick LichtenbergMay 31, 2026
1 day ago
If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
Investing
If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
By Shawn TullyMay 31, 2026
1 day ago
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
Future of Work
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
By Jacqueline MunisMay 30, 2026
2 days ago
A rare 'super' El Niño is looking more likely. Here’s what to expect
Environment
A rare 'super' El Niño is looking more likely. Here’s what to expect
By Brian K. Sullivan and BloombergMay 31, 2026
17 hours ago
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
Future of Work
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
By Marco Quiroz-GutierrezMay 30, 2026
2 days ago
Jamie Dimon tells Gen Z to 'learn how to think, learn how to earn respect' as he describes 'great meeting' with Zohran Mamdani
Success
Jamie Dimon tells Gen Z to 'learn how to think, learn how to earn respect' as he describes 'great meeting' with Zohran Mamdani
By Nick LichtenbergMay 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.