• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Future of WorkColleges and Universities

The new American Dream has parents easing up on college expectations for their kids—1 in 3 are now open to trade school instead

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
December 19, 2025, 4:34 AM ET
Parents are becoming more accepting of other paths besides college.
Parents are becoming more accepting of other paths besides college.Getty Images

Many parents and kids alike are wondering whether college has the same return on investment it once did. Going to college was once seen as a one-way ticket to a successful and lucrative career. Still, there are a growing number of six-figure jobs that don’t require a degree, while entry-level job opportunities for recent graduates remain sparse. 

Recommended Video

Some parents are so anxious about today’s job market that they’re exploring alternatives to the four-year degree, with one-in-three open to the idea of their kids attending a trade school instead, according to new survey results from American Student Assistance, which surveyed more than 2,200 parents of middle and high school students about their attitudes, perceptions, and decision-making about their kids’ post-high school plans. 

The fact that 35% of parents believe career and technical education is best suited for their children represents a major jump—from just 13% in 2019, according to ASA. While parents still prefer traditional college for their kids, it’s much less so than in the past. The percentage of parents preferring it dropped to 58%—a 16 percentage point drop from 2019.

And another study from ASA this summer shows it goes both ways: 70% of teens also report their parents are more supportive of forgoing a college education for something different, like trade school or an apprenticeship. 

“Parents are waking up. College doesn’t carry the same [return on investment] it once did because the cost is outrageous, and the outcome is uncertain,” Trevor Houston, a career strategist at ClearPath Wealth Strategies, previously told Fortune. “Students now face the highest amount of debt ever recorded, but job security after graduation doesn’t really exist.”

The average cost of college in the U.S. is more than $38,000 (tution and room and board) per student per year, according to the Education Data Initiative, and the average cost of college has more than doubled this century. Private schools almost always cost more than the average. Meanwhile, more than 4 million Gen Zers are jobless and blame their “worthless” college degrees. 

Why trade school is becoming more popular

One of the primary reasons trade school is becoming a more popular option for students is it can have a strong ROI, especially as college becomes more expensive and fewer traditional entry-level jobs are available. And many can land recent high school grads six-figure salaries. 

Some trade jobs that don’t require a college degree and pay six figures, according to the National Society of High School Scholars include:

  • Aircraft mechanics ($135,628)
  • Plumbers, pipe fitters, and steamfitters ($132,275)
  • Construction manager ($130,000)
  • Industrial electricians ($122,500)
  • Energy technician ($115,076)

What’s more is availability of these jobs will continue to grow, especially as older generations who work in trades start to retire, Julie Lammers, executive vice president at American Student Assistance, previously told Fortune. 

“An aging workforce in the trades and a surge in demand to meet infrastructure needs, ever-growing real estate demands, and changes to U.S. energy production mean that there are considerably more job openings than skilled workers to fill the need,” she said. 

Aside from trade school, students can also instead pursue apprenticeships, career-training programs, bootcamps, industry certifications, and occupation licenses. Many of thse are just pennies on the dollar compared to earning a college degree. A coding bootcamp can cost as little as $7,000—and that’s just a one-time fee as compared to nearly $40,000 for one year of college. 

These career paths made possible by trade schools, apprenticeships, bootcamps, and other training and certification programs were coined by IBM as “new-collar jobs.” In October 2017, IBM launched its apprenticeship program to train people for new-collar jobs that prioritize skills over degrees, and focuses on in-demand job functions like cybersecurity, design, data science, mobile development, cloud, artificial intelligence, and blockchain—all career paths that can also lead to six-figure salaries. 

The Trump administration also announced this week its Tech Force program, which does not require a college degree or work experience for technology professionals who are willing to serve two-year stints in federal agencies. If you’re accepted to the program, you can earn about $150,000 to $200,000, considering the demand for tech professionals in today’s rapidly evolving tech landscape.

“This is a clarion call,” Scott Kupor, director of The US Office of Personnel Management, said in a statement. “If you want to help your country lead in the age of rapid technological advancement, we need you.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon

Latest in Future of Work

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
3 days ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
22 hours ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
2 days ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
18 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Future of Work

Mark Zandi, chief economist at Moodys Analytics, during a Senate Budget Committee hearing in Washington, DC, US, on Thursday, May 4, 2023.
Economyunemployment
Sneaking unemployment rate means the U.S. economy is inching closer to a key recession indicator, says Moody’s
By Eleanor PringleDecember 19, 2025
1 hour ago
David Ko stands in front of a blue and purple "Fortune" background.
Healthchief executive officer (CEO)
The CEO behind the world’s top sleep and meditation app says most leaders are operating at ‘about 20%’ without a ‘fully recharged’ battery
By Sasha RogelbergDecember 19, 2025
3 hours ago
Future of WorkColleges and Universities
The new American Dream has parents easing up on college expectations for their kids—1 in 3 are now open to trade school instead
By Sydney LakeDecember 19, 2025
3 hours ago
C-SuiteExecutives
An AT&T exec manifested his C-suite position when he was earning his MBA: ‘I literally came up with a plan to become a CISO’
By Brianna Monsanto and IT BrewDecember 19, 2025
4 hours ago
RetailWomen
Walmart’s women truckers surge thanks to $115,000 starting pay and other perks bringing in nontraditional candidates
By Marco Quiroz-GutierrezDecember 18, 2025
15 hours ago
unemployed
CommentaryLayoffs
The AI efficiency illusion: why cutting 1.1 million jobs will stifle, not scale, your strategy
By Katica RoyDecember 18, 2025
19 hours ago