• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AIMicrosoft

Exclusive: AI won’t become a bubble as long as everyone stays ‘thoughtful and disciplined,’ Microsoft’s Brad Smith says

Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
Down Arrow Button Icon
Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
Down Arrow Button Icon
November 11, 2025, 7:33 AM ET
Microsoft President Brad Smith speaking on stage at Web Summit in Lisbon.
Brad Smith, president of Microsoft, speaking on stage at Web Summit in Lisbon in November 2024.Zed Jameson—Bloomberg/Getty Images

Fresh off Microsoft’s new agreement with OpenAI—in which the artificial intelligence company agreed to buy $250 billion of cloud services from the enterprise software company’s Azure unit—Microsoft president and vice chair Brad Smith, perhaps unsurprisingly, is bullish about the long-term future of AI. But he did inject one brief note of caution in a conversation with Fortune at Web Summit in Lisbon on Tuesday.

Recommended Video

“I obviously can’t speak about every other agreement in the AI sector. We’re focused on being disciplined but being ambitious. And I think it’s the right combination,” he said.

“Everybody’s going to have to be thoughtful and disciplined. Everybody’s going to have to be ambitious but grounded. I think that a lot of these companies are [doing that].” 

“We feel good about where we are with OpenAI. We feel good about the investments we’ve made,” Smith said.

Although OpenAI is well-capitalized—Microsoft’s stake alone, for which it paid $13 billion, is now 27% of the company’s $500 billion valuation—the startup’s $250 billion commitment is far greater than its revenues. And Microsoft just marked down the value of its investment in OpenAI in an accounting move that implies OpenAI lost $12 billion in the most recent quarter.

Fortune asked Smith if this was sustainable. Is AI a bubble?

“From a long-term perspective. I think the answer is no,” he said. “I think that we’ve got years, if not decades, ahead of us for growth. From a short-term perspective, I’ll only speak for Microsoft; I can’t speak for every company in the industry. We have more demand than supply. That’s the reality from customers, and we have an ongoing pipeline of demand and needs, and we see steady growth, and we’re encouraged by where things are going. And we’ll always be disciplined as we’re investing.”

“We see ongoing growth in demand. That’s what we’ve seen over the past year. That’s what we expect today, and frankly our biggest challenge right now is to continue to add capacity to keep pace with it.”

Microsoft is spending big to keep up with that demand but that’s raising eyebrows among investors in AI infrastructure companies. CoreWeave, a provider of chips and datacenters, saw its stock sink 6% after it reported Q3 earnings, even though it beat expectations on revenues. 

That was in part because some traders have questions about whether CoreWeave’s model is sustainable. For instance, 71% of its revenues come from Microsoft. If the Redmond, Wash., company moderates its AI capex, it might spell trouble for CoreWeave.

“I’m not going to speak for other people’s business,” Smith said. “I do think there’s [a role for] diversification for these neocloud providers. I think CoreWeave really blazed the trail for neocloud providers. You see a company like NScale and our partnership with them. You see Nebius, you see G42. I think there’s a role for these different companies.”

Among the reasons Smith thinks AI has so much potential:

At Web Summit, he met Anton Osika, the CEO of Lovable, a vibe-coding startup that lets anyone create apps and software simply by talking to an AI model. “What they’re doing to change the prototyping of software is breathtaking. As much as anything, what these kinds of AI initiatives are doing is opening up technology opportunities for many more people to do more things than they can do before.”

Later, on center stage in front of about 20,000 people in Lisbon’s MEO arena, he highlighted that AI has been adopted faster than almost any other previous technology.

“This will be one of the defining factors of the quarter century ahead,” he said.

In 2001, Fortune first convened “The Smartest People We Know,” bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
Jim Edwards
By Jim EdwardsExecutive Editor, Global News
LinkedIn iconTwitter icon

Jim Edwards is the executive editor for global news at Fortune. He was previously the editor-in-chief of Business Insider's news division and the founding editor of Business Insider UK. His investigative journalism has changed the law in two U.S. federal districts and two states. The U.S. Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, the ruling on whether lethal injection is cruel or unusual. He also won the Neal award for an investigation of bribes and kickbacks on Madison Avenue.

See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

Man in suit coat with hands gesturing
Investingtech stocks
Supermicro CEO insists ‘no one’ beyond indicted employees were involved in alleged $2.5 billion smuggling scheme
By Amanda GerutMay 5, 2026
2 hours ago
OpenAI cofounder and president Greg Brockman (left) and cofounder and CEO Sam Altman (right) dressed in suits and walking through the lobby of a court house.
NewslettersEye on AI
Musk’s court fight against OpenAI produces more heat than light on the control of advanced AI
By Jeremy KahnMay 5, 2026
8 hours ago
dimon, amodei
Cybersecuritycyber
Jamie Dimon and Dario Amodei sidestep question about whether the AI cyber ‘freakout’ is warranted
By Nick LichtenbergMay 5, 2026
9 hours ago
dario
Economydisruption
Dario Amodei spent last year warning of an AI white-collar bloodbath. Now he’s changing the narrative
By Nick LichtenbergMay 5, 2026
9 hours ago
Mark Zuckerberg
LawMeta
James Patterson, Biden publishers say Mark Zuckerberg ‘personally authorized’ copyright infringement in new lawsuit against Meta
By Hillel Italie and The Associated PressMay 5, 2026
10 hours ago
servicenow
AIAI agents
ServiceNow just unveiled an AI workforce that can run your entire company: ‘Enterprises need AI that senses, decides, and securely acts’
By Nick LichtenbergMay 5, 2026
11 hours ago

Most Popular

Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
17 hours ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
15 hours ago
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
3 days ago
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
Success
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
15 hours ago
Current price of silver as of Monday, May 4, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026
By Joseph HostetlerMay 4, 2026
2 days ago
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
Law
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
By Catherina GioinoMay 4, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.