• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Ulta Beauty CEO Kecia Steelman went from earning $8 an hour to running the U.S.’s largest beauty retailer

Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
November 5, 2025, 5:58 AM ET
Kecia Steelman, President and CEO, Ulta Beauty, speaks at the 2025 Fortune Most Powerful Women Summit in Washington, D.C.
Kecia Steelman, President and CEO, Ulta Beauty, speaks at the 2025 Fortune Most Powerful Women Summit in Washington, D.C.Stuart Isett/Fortune
  • In today’s CEO Daily: Diane Brady on the rise of Ulta Beauty CEO Kecia Steelman.
  • The big story: The Mamdani era begins in NYC.
  • The markets: Down, with big drops in Asia.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. There was an unusual line at the grocery store across from our Manhattan office yesterday, in part because the self-service checkout was not accepting Electronic Benefits Transfer or EBT payments. Customers were confused over SNAP benefits that remain in limbo amid the government shutdown, the teller explained. People were going through the checkout and abandoning cartloads of food when payments didn’t go through, resulting in lost revenue for the store and lost productivity as workers had to put everything back, not to mention the sad fact that some SNAP recipients did not have alternate ways to purchase those items.

Recommended Video

Consumer spending plays an outsized role in the U.S. economy, accounting for roughly 70% of GDP versus less than 50% in countries like China, Germany, and Saudi Arabia. And transfer payments to consumers often translate to revenue for U.S. business, whether that’s the 250,000 stores that accept SNAP payments or the hospital systems that rely on revenue from Medicaid and Medicare. That doesn’t impact the debate about reforming such programs, but it’s a reminder that the vaunted resilience of the U.S. consumer and wealth effect from stocks is limited to relatively few. 

The top 10% of U.S. earners now drive half of all consumer spending. Meanwhile, the bottom tier of earners are driving the rise in credit card debt to a record high of $1.33 trillion. 56% of households earning less than $50,000 carry a balance from month to month. A prolonged shutdown—already the longest ever—will widen that divide.

This week’s conversation with Ulta Beauty CEO Kecia Steelman on Fortune’s Leadership Next podcast is a reminder that America’s strength comes from enabling those who face great hardship to achieve great heights. Steelman says she grew up “poor, hungry and determined” in Mediapolis, Iowa, getting pregnant as a teenager and working her way up from being a floor associate making $8 an hour at Target to running the country’s largest beauty retailer with some 1,500 stores. “Being really grounded and humble with my beginnings, I wouldn’t change that,” she told Kristin Stoller and me during a conversation taped at the recent Fortune Most Powerful Women Summit in Washington. And she’s thankful that she spent the first 12 years of her career at Target: “They really invested in you as an individual and it’s where I honed my leadership skills.”

You can check out our conversation on Apple or Spotify.

More news below.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

Democratic sweep

Democrats swept three major U.S. elections on Tuesday night. Zohran Mamdani won the race for New York City mayor, House Representative Mikie Sherrill won New Jersey’s gubernatorial race, while Abigail Spanberger will become Virginia’s first-ever female governor. Mamdani’s win represents a loss for Wall Street, whose titans tried to fund his defeat and must now work with the mayor-elect. Bill Ackman, who spent $2 million against Mamdani, struck a conciliatory note Tuesday night: “If I can help NYC, just let me know what I can do.”

AI bubble fears

Global equities are poised for another day mostly in the red amid investor concerns that the value of AI stocks are inflated. The CEOs of Goldman Sachs and Morgan Stanley stoked those fears on Tuesday, warning that investors should brace for a market downturn in coming years.

U.S. government shutdown sets record

Wednesday marks day 36 of the U.S. government shutdown, topping the 35-day funding pause during President Donald Trump’s first term as the longest ever. Speaking Tuesday, Trump showed little interest in negotiating with Democrats, instead signaling that he planned to continue withholding government spending. He said that SNAP food aid, which helps 42 million Americans, will be given "only when the Radical Left Democrats open up government.”

IBM job cuts

IBM is the latest Fortune 500 company to announce job cuts as it repositions itself for the AI era. Big Blue will slash thousands of jobs this quarter, though it says the reductions will affect a small fraction of the 270,000 workers it had globally at the end of last year.

Meet OpenAI’s Greg Brockman

While Sam Altman is OpenAI’s flashy, globetrotting CEO, president Greg Brockman has emerged as its savvy operator. “He is the executive leading OpenAI’s aggressive infrastructure buildout, a project to which it has already committed roughly $1.4 trillion to deploying the equivalent of 30 gigawatts of compute capacity,” writes Fortune’s Sharon Goldman in a new profile.

Nvidia widens India footprint

U.S. chipmaker Nvidia will join a $2 billion India Deep Tech Alliance to mentor and train the country’s emerging startups, expanding the company’s footprint in one of the world’s fastest-growing AI markets. India is nurturing its AI ambitions with nationwide funding programs and plans to host the AI Impact Summit in 2026. 

The markets

S&P 500 futures were down 0.23% this morning. The last session closed down 1.17%. STOXX Europe 600 was down 0.34% in early trading. The U.K.’s FTSE 100 was down 0.06% in early trading. Japan’s Nikkei 225 was down 2.50%. China’s CSI 300 was up 0.19%. The South Korea KOSPI was down 2.85%. India’s markets are closed today. Bitcoin was down at $102K.

Around the watercooler

Palantir’s ‘anti-woke’ playbook and ‘cultus’ winning strategy, after yet another earnings beat by Nina Paoli

Roelof Botha steps aside as Sequoia’s steward, passing the role to Alfred Lin and Pat Grady by Allie Garfinkle

Grab CEO Anthony Tan suggests drivers could upscale to ‘new kinds of jobs’ as the firm prepares to launch robobuses next year by Angelica Ang

Gen Z dreams of a ‘Ralph Lauren Christmas’ in a dollar store American economy by Nick Lichtenberg

Trump’s former trade architect says the president can’t backtrack on tariffs because he’s ‘too committed’ now: ‘That would be a pretty horrific decision’ by Eva Roytburg

CEO Daily is compiled and edited by Angelica Ang and Claire Zillman.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
LinkedIn icon

Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersMPW Daily
Investors are pouring money into Elon Musk’s xAI, but its Grok ‘undressing’ controversy is shutting women out
By Emma HinchliffeJanuary 7, 2026
26 minutes ago
Hands and notebook, numerical indicators and cash dollar bills -Economics chart
NewslettersCFO Daily
What CFO pay packages reveal about long-term strategy
By Sheryl EstradaJanuary 7, 2026
4 hours ago
NewslettersTerm Sheet
Crystal Ball: Where venture capital and private equity are headed in 2026
By Allie GarfinkleJanuary 7, 2026
5 hours ago
NewslettersCEO Daily
What CEOs need to know about the new ‘Donroe’ doctrine
By Diane BradyJanuary 7, 2026
7 hours ago
Meta CEO Mark Zuckerberg in Menlo Park, California on Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Meta delays Ray-Ban Display global rollout
By Andrew NuscaJanuary 7, 2026
8 hours ago
NewslettersMPW Daily
Venezuela gets its first female president—but not in the way anyone expected
By Ellie Austin and Claire ZillmanJanuary 6, 2026
23 hours ago

Most Popular

placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
2 days ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
1 day ago
placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
22 hours ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
23 hours ago
placeholder alt text
Success
The college-to-office path is dead: CEO of the world’s biggest recruiter says Gen Z grads need to consider trade and hospitality jobs that don't even require degrees
By Orianna Rosa RoyleJanuary 6, 2026
1 day ago
placeholder alt text
Success
Blackstone exec says elite Ivy League degrees aren’t good enough—new analysts need to 'work harder' and be nice 
By Ashley LutzJanuary 5, 2026
2 days ago