• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Big TechTesla

Tesla posts weak earnings again, and the ‘Musk Magic’ Premium shows its shares are way overpriced

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
October 23, 2025, 3:42 PM ET
Elon Musk boarding a plane.
The markets believe that Elon Musk can keep Tesla’s stock climbing. MANDEL NGAN—AFP/Getty Images

Over the past year, and on the day after Tesla unveiled its latest quarterly report, this writer has calculated a metric called the “Musk Magic” Premium. Put simply, the figure demonstrates how much of the EV pioneer’s valuation is explained by its current performance, and what portion rests on investors’ bet that Musk will deliver super-big on sundry promised innovations, from robotaxis to humanoid robots—areas where moneymaking versions haven’t materialized, and keep getting delayed.

Recommended Video

I calculated the metric once again following Tesla’s report for Q3, issued after the market close on Wednesday, Oct. 22. The company reported record sales for the quarter. But its terrible profit numbers stand in glaring contrast to the recent moonshot for the stock, which has doubled the manufacturer’s market cap since early April, to $1.46 trillion earlier this week. The combination of a ballooning valuation and huge profit declines since the company’s heyday at the turn of the decade makes the Magic Premium a Halloween ghoul that’s haunting Wall Street.

Tesla’s core earnings are running at about half GM’s

To arrive at the Magic Premium, I first deploy a formula establishing bedrock, repeatable earnings. To get there I start with GAAP net profits and adjust for two items.

The first: sales of regulatory credits. They’re already declining now that the Trump administration has waived a previous requirement that U.S. automakers pay what amount to big penalties to Tesla and other EV-makers for failure to meet required targets for producing enough green vehicles themselves. Musk has acknowledged that the income stream from those payments will keep falling, then pretty much disappear. Second: Tesla books gains or losses on its big Bitcoin holdings each quarter. That’s a special, nonoperating item that I also exclude by eliminating the gains from profits (or tacking back the losses).

For Q3, Tesla recorded net income of $1.372 billion. That represents a fall of 37% from the same three-month span last year. Subtracting the after-tax contribution from regulatory credits of roughly $300 million, and adding back a $62 million loss on digital holdings unrelated to how Tesla’s businesses are faring, I get sustainable net profits of $1.134 billion ($1.372 billion minus a $238 million net reduction from these noncore items).

Add that figure to the adjusted earnings for the past three quarters, and you get a total core reading of $3.6 billion over the past 12 months. That’s about half of what archetypal metal-bender General Motors garnered in the same span.

So what’s Tesla “worth” today, based on the money it’s actually making (as opposed to the wonders its CEO keeps promising)? If we award a price/earnings ratio (P/E) of 30, equal to the S&P 500 average—which is highly inflated, by the way, by the share prices of the Magnificent Seven, including Tesla—we get “fair value” of $108 billion (the 30 multiple times $3.6 billion in earnings). But investors are wagering that the automaker is worth $1.46 trillion. The difference, the value that rests on Musk’s ever-shifting pledges on what’s to come, amounts to the Musk Magic Premium: in this case, $1.35 trillion. Put another way: The promise of gauzy visions that keep receding like a mirage in the desert accounts for 90% of Tesla’s market cap.

How fast must Tesla’s earnings expand to grow into the Musk Magic Premium?

At $1.46 trillion, Tesla is selling at 405 times repeatable earnings. Now let’s examine the heights the stock must hit to notch even a modest, 10% annual return over the next seven years. To get there, Tesla’s valuation would need to double to $2.9 trillion.

Producing enough profits to justify that giant market cap would require Musk to set a journey of fast-expanding profitability and breakneck growth, and investors along for the ride would be braving a chamber of horrors. We’ll be generous and imagine that by late 2032, Tesla will sport the same rich P/E of 30. In that scenario, by then the company would need to produce $97 billion a year in earnings. That’s approximately what both Microsoft and Apple register today, and their current profits tower among the biggest in the annals of capitalism.

Zooming from today’s $3.6 billion run rate to $97 billion means Musk would need to grow profits by 60% a year, every year, through 2032. In the final 12 months alone, he’d have to add tens of billions in extra earnings.

Of course, Musk has worked miracles in the past. But this Halloween, chasing away the ghouls haunting Tesla looks like a miracle too far.

In 2001, Fortune first convened the smartest people we know, bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Big Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Big Tech

A 5-week course and a guaranteed job: Meta commits $115 million to solve the skilled-trades shortage stalling its AI buildout
Future of WorkMeta
A 5-week course and a guaranteed job: Meta commits $115 million to solve the skilled-trades shortage stalling its AI buildout
By Jacqueline MunisJune 10, 2026
3 hours ago
Xbox CEO Asha Sharma
SuccessCareers
Xbox’s CEO spent her early career taking out trash and selling coupon books—she says the secret to her rise was never obsessing over a dream career
By Preston ForeJune 10, 2026
6 hours ago
Trump sits at the Resolute Desk with his hands folded
AIImmigration
OpenAI and Nvidia CEOs didn’t flinch at Trump’s $100,000 H-1B visa fee, and now they’re paying up as their application numbers soar
By Jacqueline MunisJune 10, 2026
7 hours ago
Xbox CEO Asha Sharma speaks on stage at Fortune Brainstorm Tech 2026.
Big TechMicrosoft
‘Not an Allbirds Moment’: Xbox’s new CEO says she is grounding the console in gaming roots, not AI
By Sebastian HerreraJune 9, 2026
1 day ago
Options trader Chris Daytona, right, works on the floor of the New York Stock Exchange, Wednesday, June 3, 2026.
Investinginvestors
Mystery NASDAQ selloff adds tension into a make-or-break week for the AI trade
By Stan Choe and The Associated PressJune 9, 2026
1 day ago
Opening offices in 120 countries is ‘not a badge of honor’—pick 30 instead says iconic former tech CEO
C-SuiteBrainstorm Tech
Opening offices in 120 countries is ‘not a badge of honor’—pick 30 instead says iconic former tech CEO
By Jeff John RobertsJune 9, 2026
1 day ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
23 hours ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.