• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCFO Daily

CFOs are central to AI mindset shift, says Google veteran

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
October 9, 2025, 8:23 AM ET
 Ted Souder in conversation with Diane Brady at the Fortune CFO Collaborative dinner in Chicago on Oct. 7 at The Gage restaurant.
 Ted Souder in conversation with Diane Brady at the Fortune CFO Collaborative dinner in Chicago on Oct. 7 at The Gage restaurant.Fortune

Good morning. When I was in Chicago earlier this week, talent and AI were on the agenda.

Recommended Video

At Fortune’s CFO Collaborative dinner on Tuesday night, sponsored by Deloitte, Ted Souder—CEO and co-founder of Quoin, a startup developing AI-powered infrastructure for private capital markets—drew on his decades-long career, including more than 20 years at Google and his role in founding the Google CFO Forum, to share his perspective on AI’s impact across organizations.

Now an adviser to startups and venture capital funds on AI and business transformation, Souder spoke with Fortune’s Diane Brady before an audience of leading CFOs from Chicago and beyond, sharing observations from his global travels. Everywhere he goes, he finds businesses asking similar questions: How do we implement AI? How do we measure ROI? What does it mean for our workforce? And how do we build strategies for long-term success?

Whether at intimate gatherings or major summits, one thing stands out: no company feels far ahead or behind in its AI journey. “We’re all in this unknown together,” Souder said. He noted that this shared sense of challenge makes events like these invaluable for learning and connection—even as competitive pressures lead some leaders to withhold lessons or setbacks.

“For many businesses, if they have big AI wins, they don’t necessarily want to share them—perhaps because it’s a competitive advantage,” he said. “And if they’re not having AI wins, they don’t really want to share that either. So we’re all in the same boat.”

Why success requires a long-term vision

AI will impact every job, industry, and country, Souder told the CFOs. “We need to start thinking about how we’re embracing this today,” he explained. “We can’t wait and see how this pans out.” He cautioned against postponing AI initiatives simply because other projects take priority.

Souder emphasized that effective AI adoption demands collaboration across the C-suite. “This is a mindset shift,” he said. “This isn’t a tech project. This isn’t an ERP implementation.” 

Finance chiefs have unique visibility across the organization; CFOs can be central to driving an AI “mindset shift,” Souder said. He added that C-suite leaders—including CMOs, CIOs, and CEOs—should break down silos and work together.

To foster real change, Souder recommends that leaders visibly commit to AI, set clear policies, allocate resources, and focus on talent by investing in workforce training. He suggested practices such as tying AI proficiency to performance reviews, which help connect employee development to organizational transformation.

Souder also advocated forming AI councils or “tiger teams” to oversee strategy, implementation, and governance—including privacy and ethics. With the right structures, companies can create a culture of experimentation and learning, rather than expecting overnight success, he said.

Success with AI adoption, Souder said, requires a willingness to embrace incremental impact and “shake out some of the bad decisions.” Boards, he added, must get comfortable with long-term visions, not just quarterly results or instant ROI. “From the CFO perspective, having that board exposure is really important,” Souder said.


Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Fortune 500 Power Moves

Todd Cunfer was appointed EVP and CFO of The Campbell’s Company (No. 425), effective Oct. 20. Cunfer succeeds Carrie Anderson, who is leaving the company to pursue new opportunities. Cunfer brings over 25 years of experience. He joins Campbell’s from Freshpet, where he served as CFO since 2022. Before that, he was CFO at Simply Good Foods Company, a nutritional foods and snacking products company. Previously, Cunfer spent over 20 years in senior finance roles at The Hershey Company, including VP of international finance, VP of global supply chain finance and VP of North America finance.

Every Friday morning, the weekly Fortune 500 Power Moves column tracks Fortune 500 company C-suite shifts—see the most recent edition. 

More notable moves

Brent Wahl, CFO of NextDecade Corporation (Nasdaq: NEXT), has resigned from his position, effective Oct. 20. The company has appointed Mike Mott, SVP of enterprise transformation, as interim CFO. Wahl is leaving NextDecade to join a digital infrastructure company, and he has agreed to serve in a consultant capacity through Dec. 31, 2025. The company will initiate a search process to find a permanent successor.

Mark Schmitz was appointed CFO of Deep Fission, Inc., a nuclear energy company. Schmitz brings more than 40 years of global finance leadership experience. He has served as CFO for companies, including Goodyear, Itron, Plug Power, and Alghanim Industries, and has held senior finance positions in China, Brazil, the U.K., and the Middle East.

Big Deal

The startup Zip’s inaugural “State of Spend” report finds that 75% of companies now factor AI into hiring decisions, with 17% requiring proof that AI cannot perform the role before approving new positions.

Technology spending is increasing despite workforce reductions, with 37% of organizations planning to add new vendors—particularly for AI tools. The data is based on a global survey of 1,030 C-suite and senior decision-makers who control corporate spending across procurement, finance, IT, and operations.

“For the first time in history, companies are looking at everything through the lens of AI,” according to Nick Heinzmann, head of research at Zip.

AI fluency topped the list of most valued skills in new hires, with 56% of those surveyed placing it above all other skills, followed by data analysis at 43%, according to the report.

Going deeper

“Battle over Elon Musk’s trillionaire pay package builds as pension funds face off against Tesla” is a Fortune report by Amanda Gerut.

From the report: “Tesla is weeks away from a monumental shareholder vote on CEO Elon Musk’s potential $1 trillion pay package at its annual investor meeting, and the EV-maker is pulling out all the stops to push the measure through. 

Last year, Tesla rallied thousands of mom-and-pop retail investors to vote their shares of stock in favor of Musk’s billions in pay. Now, Tesla is teeing up retail holders for another vote on Nov. 6 that would set Musk on the path to becoming the world’s first trillionaire by granting him up to 12% of Tesla’s outstanding shares divided into 12 tranches through a restricted stock grant.”  You can read the complete report here.

Overheard

“I’m envious of the current generation of 20-year-old dropouts, because the amount of stuff you can build… the opportunity space is so incredibly wide.”

—OpenAI CEO Sam Altman told Rowan Cheung during an interview at the DevDay conference on Monday, Fortune reported. Altman said he envies Gen Z college dropouts, as he hasn’t had a “real chunk of free mental space” in the past couple of years to think about what he’d build now. “But I know that there would be a lot of cool stuff to build,” he added.

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.
About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
LinkedIn iconTwitter icon

Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersEye on AI
OpenAI’s former head of sales is entering VC. She still calls herself an ‘AGI sherpa’
By Sharon GoldmanJanuary 22, 2026
20 hours ago
NewslettersMPW Daily
While Trump was hashing out a Greenland deal, the Supreme Court heard his Lisa Cook case. What it means for the future of the Fed
By Emma HinchliffeJanuary 22, 2026
23 hours ago
NewslettersCFO Daily
Ray Dalio studied 500 years of history and says there are 5 cycles driving today’s markets with the same patterns repeating ‘like a movie’
By Sheryl EstradaJanuary 22, 2026
1 day ago
NewslettersTerm Sheet
Exclusive: Cubby raises $63 million in Goldman Sachs-led funding to scale self-storage software
By Allie GarfinkleJanuary 22, 2026
1 day ago
NewslettersCEO Daily
Ray Dalio says CEOs mourning the rules-based order must accept that change is here for good
By Kamal AhmedJanuary 22, 2026
1 day ago
NewslettersFortune Tech
Apple needs a hit. Is a wearable AI ‘pin’ the answer?
By Alexei OreskovicJanuary 22, 2026
1 day ago

Most Popular

placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
20 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
2 days ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
20 hours ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.