• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire

2

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

3

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

1

The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire

2

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

3

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
FinanceEye on Investing

Nvidia is facing its biggest challenge yet: The law of large numbers

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
August 30, 2025, 5:00 AM ET
Nvidia CEO Jensen Huang
Nvidia CEO Jensen Huang

Nvidia’s Q2 release on Aug. 27 marked by far the biggest event of this earnings season, and the AI chip giant scored another phenomenal performance. For the three months ended July 28, Nvidia beat analysts’ already Brobdingnagian forecasts for sales, revenue, and guidance, though a shortfall in data-center sales proved a slight disappointment that sent shares around 1% lower in midmorning trading on Aug. 28. Some Wall Street analysts also expressed concerns over a disclosure in Nvidia’s 10-Q that for its trademark franchise—chip sales to data centers—it’s collecting 44% of its revenues from just two hyperscalers, assumed to be Microsoft and Meta Platforms.

Recommended Video

If you’re a Nvidia investor, or pondering buying its shares now, it’s important to recognize that the threat to getting anything resembling big returns isn’t that heavy dependence on a few big customers, or Chinese rivals playing catch-up, but the law of large numbers. Put simply, Nvidia’s profits and market cap are already so gigantic that to reward shareholders, it would need to swell to a size dwarfing where any tech giant stands today, and add earnings at a rate, measured in billions of dollars, that no other major, established enterprise has ever achieved.

The numbers Nvidia must hit to make you money are daunting

Let’s assume the minimum return you’d want from Nvidia’s stock is 10% annually. Keep in mind that you’d be betting on a player that will only pay off if it waxes extremely fast from an already elevated P/E and market cap, and so you’re taking a big risk that will happen—hence, even 10% looks like a pretty unspectacular win. Right now, Nvidia famously boasts the largest valuation by far of any U.S. company, at $4.44 trillion, beating second-ranking Microsoft by 19%. Over the past four quarters, it’s earned $86.6 billion, putting its P/E at 51. That doesn’t sound horribly expensive—at first. But once again, the big challenge is that law of large numbers, the virtual impossibility that when you’re already that big you’ll get hugely bigger, and especially when you need to add all those new gobs of profits at an extremely rapid rate.

Hence, to deliver that 10% annual return, Nvidia would need to double its market cap by September 2032 to $8.88 trillion. (Nvidia just announced a $60 billion share buyback and will keep repurchasing shares, but the numbers shouldn’t be big relative to its valuation; so to simplify, I’m using a model where the share count is constant.) Let’s assume that over that span, its P/E falls from the current 51 to a still formidable 30, a number positing that Nvidia would still have years of strong growth ahead even after 2032. In that scenario, the required bogey for net earnings tallies to $293 billion (the $8.88 trillion market cap divided by the P/E of 30).

If inflation averages 2.5% for the next seven years, that $293 billion equates to $246 billion in today’s dollars. That’s 112% more than the $116 billion that Alphabet, the S&P 500’s top earner, posted over the past four quarters, and almost 150% above what Microsoft registered for its 2025 fiscal year ended in June. Ringing the bell mandates an average yearly addition to profits of $26 billion. In the past three fiscal years, Microsoft and Alphabet have shown blowout profit expansion, but not on that scale; both lifted the bottom line by between $13 billion and $14 billion annually, half of what Nvidia would need to notch for delivering that 10% minimum gain.

The problem: Nvidia’s stock can only pay off if a number of heroic projections that CEO Jensen Huang is making actually happen. Huang is forecasting that spending on AI infrastructure by the hyperscalers balloons from around $600 billion a year today to “$3 to $4 trillion … by the end of the decade.” At the top end, that’s a growth rate of around 40% a year. That prediction assumes that the capital-expenditure budgets for the likes of Microsoft and Meta will absolutely explode, implying that they, too, will hit a new escape velocity in revenue expansion. Nvidia’s margins would also need to remain extremely high for the big-win-for-investors playbook to become reality.

A warning sign is that Nvidia’s year-over-year quarterly growth, though still huge, is already falling. Certain laws of gravity always apply when it comes to business strategy, including that if a business is profitable enough, competition will increase. AI infrastructure is so hugely profitable that rivals will flood the market, taking share from Nvidia and eroding its margins. It will need to diversify its customer base substantially from the high concentration on a couple of giant customers to keep racing ahead, and competitors will be vying for the same big clients.

Companies, even great ones, don’t keep near-monopoly positions for long. That’s just not the way markets work. The best bet is that Nvidia remains a great, fast-growing, and highly profitable enterprise. That’s a hugely impressive feat. But it’s not nearly enough to beat the law of large numbers.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

rose
CommentaryJobs
From service to skilled trades: America’s most overlooked workforce pipeline
By Rose Van AlstineMay 26, 2026
5 minutes ago
Markets rejoice as deal to reopen Hormuz nears, but U.S. forces conduct ‘self-defense strikes’ on Iranian missile sites and boats laying mines
EnergyIran
Markets rejoice as deal to reopen Hormuz nears, but U.S. forces conduct ‘self-defense strikes’ on Iranian missile sites and boats laying mines
By Jason MaMay 25, 2026
9 hours ago
Current refi mortgage rates report for May 25, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for May 25, 2026
By Glen Luke FlanaganMay 25, 2026
14 hours ago
g
PoliticsElections
Democrats want to run on corruption. Their own stock trades keep getting in the way
By Matt Brown and The Associated PressMay 25, 2026
17 hours ago
g
North Americawater use and conservation
America’s largest oil export hub is so starved of water that it’s been illegal to have a green lawn for 2 years
By Michelle Hummel and The ConversationMay 25, 2026
18 hours ago
g
EnvironmentLaw
You can’t repair your tractor because Hollywood was terrified of the VCR
By Oana Godeanu-Kenworthy and The ConversationMay 25, 2026
18 hours ago

Most Popular

The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire
Economy
The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire
By Nick LichtenbergMay 25, 2026
1 day ago
The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
Travel & Leisure
The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
By Catherina GioinoMay 25, 2026
22 hours ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
5 days ago
Elon Musk's best friend could make more than $100 billion from SpaceX's IPO. His firm is also owed billions by SpaceX
Investing
Elon Musk's best friend could make more than $100 billion from SpaceX's IPO. His firm is also owed billions by SpaceX
By Eva RoytburgMay 25, 2026
21 hours ago
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
Real Estate
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
By Marco Quiroz-GutierrezMay 25, 2026
22 hours ago
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
Lifestyle
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.