• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AIGen Z

Many students in China are choosing to learn AI mostly out of ‘guilt or shame,’ not because they enjoy it, study finds

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
July 29, 2025, 4:03 AM ET
Students in a computer lab sit typing on computers.
Just because students are learning to use AI doesn't mean they want to, a new study finds.Getty Images
  • A new study in the Science of Learning journal found that among nearly 1,500 university students in China, the most common motivation to use AI tools in the classroom was fear of shame of not fitting in or meeting expectations. While extrinsic motivations like this are bolstered by Gen Z’s desire to adapt to a changing labor market, intrinsic motivation—such as the desire to learn to use AI because it is enjoyable or useful—will help students think more critically and fuel innovation, one education professor told Fortune.

Just because Gen Z is leading the charge on integrating AI tools into their school work doesn’t mean they actually want to be. 

Recommended Video

A new study published this week in the journal Science of Learning found many university students in China are using AI tools not out of their own interest or enjoyment, but rather because they feel pressured and shamed into it.

AI is becoming a burgeoning application in higher education, with the younger generation out in front: a February SurveyMonkey report found more than 60% of Gen Z reported using AI for learning.

But AI’s ubiquity in Gen Z’s college lives doesn’t tell the full story of how students feel about the integration of the technology in their classrooms. Researchers in China found that fewer students were motivated to use AI due to intrinsic motivation, or wanting to learn to use the technology because they feel they would enjoy it or gain something from it.

“This meant that many students learned AI primarily out of guilt or shame and not because of personal enjoyment,” the study authors wrote. 

Beyond students feeling the need to keep up with their changing educational landscape as more institutions recognize uses for AI, students in China in particular may fear “losing face” around peers, with the rejection of AI learning seen potentially as a sign they are inferior or lagging behind their cohort.

“Consequently, the concerns for preserving one’s self-image could drive students to prioritize introjected regulation in AI learning, as they want to get approval and avoid negative judgments from peers and significant others,” the study said.

Extrinsic vs. intrinsic motivations to use AI

But as AI has transformed the labor market, pressure to learn these tools is mounting for young people preparing to enter the workforce, contributing to extrinsic motivations to use AI, according to Stephen Aguilar, a professor of education at the University of Southern California’s Rossier School of Education.

“A lot of students are in a position where they recognize that the future of their employment or the future of their livelihoods are somewhat dependent on understanding what AI is and how to use it capably,” he told Fortune. 

Indeed, Microsoft’s layoff total for this year swelled to 15,000 in July after the tech company shed 9,000 workers as part of its continued effort to streamline operations by embracing AI.

But students driven to use AI by external factors may miss other opportunities that intrinsically motivated peers take advantage of, Aguilar explained. 

“They might not be pushed to understand the deeper reasons why different AI technologies function the way they do,” he said. “Whereas, if they’re more intrinsically motivated, they want to get into the weeds, they’ll want to actually dig deeper, maybe innovate more.”

“That’s how you get the next wave of innovation, or the leaders who truly understand what the [ethical] implications are,” he added.

While AI use in higher education is dictated by government and school policies, educators ultimately have a significant say in shaping why students want to use AI, Aguilar argued.

With mixed evidence that AI enhances productivity or solves problems, instructors should consider how to expose students to AI tools that can help develop intrinsic motivation toward using the technology.

For example, what AI technology can empower students to think critically as opposed to just feeding them the answers?

“That’ll help them really design their own learning environments to use AI in a way that encourages students to dig deeper and to get excited about the problems that they’re trying to teach,” he said. “As opposed to feeling compelled to use the latest technology that will help them get a job or something like that.”

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon

Latest in AI

InnovationVenture Capital
This Khosla Ventures-backed startup is using AI to personalize cancer care
By Allie GarfinkleDecember 4, 2025
2 hours ago
AIEye on AI
Companies are increasingly falling victim to AI impersonation scams. This startup just raised $28M to stop deepfakes in real time
By Sharon GoldmanDecember 4, 2025
2 hours ago
Ted Pick
BankingData centers
Morgan Stanley considers offloading some of its data-center exposure
By Esteban Duarte, Paula Seligson, Davide Scigliuzzo and BloombergDecember 4, 2025
2 hours ago
Zuckerberg
EnergyMeta
Meta’s Zuckerberg plans deep cuts for Metaverse efforts
By Kurt Wagner and BloombergDecember 4, 2025
2 hours ago
Pichai
Big TechAlphabet
Alphabet’s AI chips are a potential $900 billion ‘secret sauce’
By Ryan Vlastelica and BloombergDecember 4, 2025
2 hours ago
Geoffrey Hinton gestures with his hands up
Successthe future of work
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
7 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
1 day ago
placeholder alt text
AI
IBM CEO warns there’s ‘no way’ hyperscalers like Google and Amazon will be able to turn a profit at the rate of their data center spending
By Marco Quiroz-GutierrezDecember 3, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.