• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersFortune CHRO

Stacey Abrams shares a warning for companies that go back on their DEI promises: ‘It costs you’

Brit Morse
By
Brit Morse
Brit Morse
Leadership Reporter
Down Arrow Button Icon
July 14, 2025, 8:42 AM ET
Stacey Abrams speaks onstage during Day 1 of the 2025 Atlanta Ultimate Women's Expo at Gas South Arena on May 03, 2025
The author, entrepreneur, and former gubernatorial candidate for the state of Georgia shares a warning for companies reversing their DEI agendas.Paras Griffin/Getty Images

Good morning!

Recommended Video

Since the Trump administration started cracking down on DEI programs at the start of this year, many companies have scrambled to either dismantle or obscure their DEI programs. But former gubernatorial candidate for the state of Georgia Stacey Abrams has a word of warning for corporations changing their policies to placate a new political order: It won’t stop here.

“This notion that simply complying a little bit stops at the water’s edge is antithetical to every history we have ever written, and it costs you,” she said on a panel at NYU School of Law on July 11. Abrams now runs America Pride Rises, an organization dedicated to defending and expanding DEI. “It may not cost you in the short term, but in the long term.”

Abrams argues that the companies who have previously made DEI commitments, only to reverse them a few years later, will end up isolating certain groups in the process. These companies are “not operating in silos,” she added, because consumers are paying attention. That includes federal contractors who have been ordered by President Trump to do away with their DEI policies, or lose out on the government’s business. 

“I’m also less sympathetic to multi-billion dollar corporations that are concerned about losing a few contracts when they’re willing to sacrifice whole communities for that purpose,” said Abrams. 

Major companies like Target have faced boycotts and criticism from customers for reducing or eliminating their DEI initiatives, leading to dips in traffic and missed sales expectations recently. But Abrams noted Costco as an example of a company that’s stood by their DEI policies. Earlier this year, the company’s board directors unanimously asked shareholders to vote down an anti-DEI shareholder proposal, which they did by a margin of 98%. The board said the organization is “rooted in respect” and that inclusion is “appropriate and necessary.” 

It’s these kinds of moves that Abrams points out as necessary to advocating for DEI programs are not only legal, but advantageous for organizations. 

“Costco has always been grounded in this responsibility. Therefore, irrespective of the change, they never had to change their policies, they never had to promote who they were. They simply are. And we can see the distinction between Costco and other institutions.”

Brit Morse
brit.morse@fortune.com

Around the Table

A round-up of the most important HR headlines.

Indeed and Glassdoor are cutting roughly 1,300 jobs as part of a move to combine operations and focus on artificial intelligence. Bloomberg

The State Department is laying off more than 1,300 employees as part of a sweeping reorganization from the Trump administration. Wall Street Journal

The FCC is getting involved in certain deals and pressuring companies to drop their DEI commitments in order to move forward. New York Times

Watercooler

Everything you need to know from Fortune.

A positive. The recently passed “One Big Beautiful Bill” will include billions of dollars in childcare-related tax cuts. —Sara Braun and Alicia Adamczyk

Talent wars. Meta has ignited a fierce battle for AI talent, offering massive compensation packages to top candidates. —Ashley Lutz and Fortune Intelligence 

Not replacing workers. As tech giants lay off thousands of workers due to AI, the CEO of an $8 billion food company says real people are still the most important part. —Preston Fore

This is the web version of Fortune CHRO, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.
About the Author
Brit Morse
By Brit MorseLeadership Reporter
LinkedIn icon

Brit Morse is a former Leadership reporter at Fortune, covering workplace trends and the C-suite. She also writes CHRO Daily, Fortune’s flagship newsletter for HR professionals and corporate leaders.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersMPW Daily
Your predictions for women, AI, and the workplace in 2026
By Emma HinchliffeDecember 24, 2025
4 days ago
Vanguard CIO Nitin Tandon.
NewslettersCIO Intelligence
How investment giant Vanguard’s CIO is placing big tech bets today to create the AI digital advisor of tomorrow
By John KellDecember 24, 2025
4 days ago
NewslettersCFO Daily
How AI is redefining finance leadership: ‘There has never been a more exciting time to be a CFO’
By Sheryl EstradaDecember 24, 2025
5 days ago
NewslettersCEO Daily
Expedia CEO Ariane Gorin on the fight to ensure AI doesn’t turn her brands into invisible pipes consumers never see
By Diane BradyDecember 24, 2025
5 days ago
NewslettersTerm Sheet
The AI startups founders and VCs say could be acquisition targets in 2026
By Allie GarfinkleDecember 24, 2025
5 days ago
Thierry Breton, former European Commissioner for the Internal Market, in Paris on June 13, 2025. (Photo: Thomas Samson/AFP/Getty Images)
NewslettersFortune Tech
U.S. denies visas for five Europeans, alleging American censorship
By Andrew NuscaDecember 24, 2025
5 days ago

Most Popular

placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
1 day ago
placeholder alt text
Banking
Russian official warns a banking crisis is possible amid nonpayments. 'I don’t want to think about a continuation of the war or an escalation'
By Jason MaDecember 27, 2025
1 day ago
placeholder alt text
Europe
Christmas 500 years ago was a drunken 6-week feast that may have been considerably better than the modern holiday, medieval historian says
By Bobbi Sutherland and The ConversationDecember 25, 2025
3 days ago
placeholder alt text
Politics
Peter Thiel and Larry Page are preparing to flee California in case the state passes a billionaire wealth tax, report says
By Jason MaDecember 27, 2025
1 day ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald's say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
3 days ago
placeholder alt text
Retail
Trump just declared December 26th a national holiday. What's open and closed?
By Dave SmithDecember 26, 2025
3 days ago