• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Financestock exchanges

In Trumpworld, the stock markets say that tomorrow never comes

Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
Down Arrow Button Icon
July 11, 2025, 6:26 AM ET
Donald Trump
President Donald Trump at the NATO Summit in June.Andrew Harnik/Getty Images
  • Global markets slipped this morning on the news that President Trump wants a 35% tariff on Canada. And if he puts a 200% tariff on pharmaceuticals it might wipe 4% off the GDP of Switzerland, Pantheon Macroeconomics estimates. Yet many investors are assuming that much of this will never happen.

S&P 500 futures slipped 0.7% this morning, premarket, after the index hit a new all-time high yesterday of 6,280. Around the world, markets in Asia sold off today but mostly at levels of less than 1%. In Europe, the Stoxx Europe 600 was down 1% in early trading. Many of those indexes have also hit recent all-time highs, so—fingers crossed!—this could be routine profit-taking rather than the first rumblings of an earthquake.

Recommended Video

Emma Wu at JPMorgan noted that retail investors recently became more cautious. “Activity slowed further this week as profit-taking continued,” she told clients in a note seen by Fortune. “Over the past week, they net bought $5.7B – broadly in line with the 12M average but $1B below the YTD weekly pace.”

Nonetheless, it’s a stark contrast to the panic of early April, when President Trump made his first announcements about new trade tariffs and markets went into a nose-dive. This time around, investors are assuming that whatever Trump announces today will either not happen, get delayed, or be moderated in a future deal. 

In Trumpworld, tomorrow never comes.

This level of calm requires investors to ignore a lot of new elephants in various asset-market rooms. Last night, Trump announced he wanted a 35% tariff on Canada. But analysts today are noting that the tariff would only apply to goods not covered by the existing trade deal between the U.S. and Canada.

“So the bark is probably stronger than the bite here and this probably reflects why S&P futures are only down a couple of tenths so far this morning,” Jim Reid and his team at Deutsche Bank told clients this morning.

And then there’s the 200% tariff on pharmaceuticals. If that was to ever actually happen it would wipe 4% off the GDP of Switzerland, according to Claus Vistesen and Melanie Debono at Pantheon Macroeconomics. (The Swiss make and export a lot of drugs.) But there’s no need to freak out, the pair say. “The timeline is distant, and the threat was an off-hand comment in an interview—which we think is why most pharma stocks fell by less than 1% on the news.”

At UBS, Paul Donovan had a similar theme: “Most of Trump’s tax burden hits US consumers with a delay of several months,” he wrote this morning. “Investors are inclined to assume that Trump will retreat as Trump has done so often.”

Stock investors were also likely cheered by hearing two of the Fed’s regional presidents say yesterday that the effect of tariffs remains long-delayed and that companies are so far absorbing the price increases in their margins rather than pushing them onto consumers.

Thus the markets remain buoyant—so far—despite the apparent dangers. Investors in U.S. equities may be shaping up to take a more negative view, judging by the decline in futures prices this morning. We’ll see.

If the Americans stay optimistic, it presents the president with a paradox, UBS’s Donovan said: “Markets are strong on the assumption Trump will retreat; markets being strong reduces the incentive for Trump to retreat.” 

Here’s a snapshot of the action prior to the opening bell in New York:

  • S&P 500 futures were down 0.7% this morning after the index hit another all-time high yesterday, closing up 0.27% at 6,280.
  • Bitcoin went on a tear and hit another all-time high. It is now above $117K.
  • The VIX fear index was up 6% yesterday.
  • Stoxx Europe 600 sold off by 1% in early trading.
  • The UK’s FTSE 100 was down 0.38% this morning after hitting an all-time high yesterday.
  • India’s Nifty 50 declined 0.79%.
  • South Korea’s Kospi was off 0.19% this morning.
  • China was widely up.
Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Jim Edwards
By Jim EdwardsExecutive Editor, Global News
LinkedIn iconTwitter icon

Jim Edwards is the executive editor for global news at Fortune. He was previously the editor-in-chief of Business Insider's news division and the founding editor of Business Insider UK. His investigative journalism has changed the law in two U.S. federal districts and two states. The U.S. Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, the ruling on whether lethal injection is cruel or unusual. He also won the Neal award for an investigation of bribes and kickbacks on Madison Avenue.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Most Popular

placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
18 hours ago
placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
18 hours ago
placeholder alt text
Personal Finance
Financial experts warn future winner of the $1.7 billion Powerball: Don't make these common money mistakes
By Ashley LutzDecember 23, 2025
1 day ago
placeholder alt text
Economy
Obama's former top economic advisor says he feels 'a tiny bit bad' for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
11 hours ago
placeholder alt text
Success
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, new research reveals
By Orianna Rosa RoyleDecember 23, 2025
2 days ago
placeholder alt text
Success
'When we got out of college, we had a job waiting for us': 80-year-old boomer says her generation left behind a different economy for her grandkids
By Mike Schneider and The Associated PressDecember 23, 2025
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

tariffs
PoliticsTariffs and trade
53-year-old customs broker wants to ‘Make Trade Boring Again,’ saying you won’t believe how complex cheese is these days
By Matt Sedensky and The Associated PressDecember 24, 2025
7 hours ago
gas
Energyoil and gas
Americans may be angry about affordability, but gas prices are the cheapest they’ve been all year in most states
By Wyatte Grantham-Philips and The Associated PressDecember 24, 2025
7 hours ago
Big TechTesla
Tesla faces NHTSA probe over Model 3 emergency door handles
By Dana Hull and BloombergDecember 24, 2025
9 hours ago
Donald Trump, standing in the Oval Office, frowns and looks to the side.
Economyaffordability
Obama’s former top economic advisor says he feels ‘a tiny bit bad’ for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
11 hours ago
EconomyMillionaires
Millionaire tax plans spread as Washington state eyes new levy
By Anna Edgerton, Casey Murray and BloombergDecember 24, 2025
12 hours ago
Dianna Tompkins sits on a stair in front of her home in Demotte, Ind., Dec. 17, 2025.
Arts & Entertainmentgovernment shutdown
When SNAP payments stopped, a fast-moving nonprofit program rushed in with $12 million—and kept families fed
By James Pollard and The Associated PressDecember 24, 2025
13 hours ago