• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsTariffs and trade

Wall Street sees 35% Canada tariff as just a negotiation tactic: ‘Tariffs are Trump’s hammer for every nail’

Paolo Confino
By
Paolo Confino
Paolo Confino
Reporter
Down Arrow Button Icon
Paolo Confino
By
Paolo Confino
Paolo Confino
Reporter
Down Arrow Button Icon
July 11, 2025, 1:18 PM ET
President Donald Trump and Prime Minister Mark Carney
President Donald Trump and Prime Minister Mark Carney are in the midst of negotiations to reach a trade agreement that would lower a series of tariffs the two countries recently imposed on each other.Chip Somodevilla—Getty Images
  • Canada faces another set of tariffs in its ongoing trade talks with the U.S. However, in this latest round of tariff announcements, investors have learned to largely tune them out as negotiating bluster rather than policy commitments. 

The White House announced another set of tariffs on Canada. 

Recommended Video

On Thursday, President Donald Trump posted on social media that Canada would be subjected to an additional 35% tariff rate on products not already covered by sectoral tariffs. 

The reason cited for the new tariffs was Canada’s own retaliatory tariffs, which it issued on March 12 in response to earlier levies imposed by the U.S. 

The new tariffs are set to go into effect on Aug. 1. Trump implemented that fresh deadline after the original 90-day pause, issued in April, expired on July 9. This week, the White House sent letters to multiple countries, including major trading partners like South Korea and Japan, informing them of their recent tariff rates, ushering in a renewed focus on the U.S.’s global trade relations. 

“Tariffs are Trump’s hammer for every nail that he thinks needs fixing,” said David Bianco, chief investment officer of DWS Americas. 

Equal to Trump’s predilection for tariffs has been his administration’s unwillingness to enforce them. In fact, markets are brushing off the latest round of tariff back-and-forths on the assumption the U.S. will continue to hold off on collecting them. “The base case expectation is that major trading partners that are perceived to be negotiating in good faith will receive extensions to accommodate additional talks,” said Glenmede chief of investment strategy and research Jason Pride. 

The U.S. and Canada had been in talks for a new trade agreement since last month with the aim of reaching a deal by July 21, according to Canada’s Department of Finance. 

The most recent tariff rate is viewed by some as just a negotiation tactic meant to earn a leg up, rather than a steadfast policy commitment. Fears that the latter was the case ultimately led to a market selloff in April. However, once investors realized the administration’s comments about trade policy did not necessarily translate into action, markets roared back. 

“The administration’s communication on tariffs has been erratic, to say the least. This has contributed to a lot of ‘noise around the signal,’ and markets are getting a bit numb,” said Christian Chan, chief investment officer at wealth management firm AssetMark. “Ultimately, I think markets believe deals will get done, but this does show how volatile negotiations can be.”

With this new 35% tariff rate, Canada is increasingly subjected to a sprawling web of tariffs. Earlier this year, the U.S. instituted a 25% tariff on all goods not covered by the U.S.-Mexico-Canada trade agreement Trump signed in November 2018. Canada also faces the same sectoral tariffs the rest of the world does. Those include a 25% tariff on automobiles and 50% tariffs on steel, aluminum, and, starting Aug 1., copper. Canadian energy imports face a 10% tax. 

Canada levied tariffs of its own against the U.S. with a 25% import tax on roughly $30 billion worth of U.S. goods. In his letter, Trump also threatened to raise those tariff rates if Canada retaliated further. 

“If for any reason you decide to raise your Tariffs, then, whatever the number you choose to raise them by, will be added onto the 35% that we charge,” he wrote in the letter, a screenshot of which was posted on the president’s social-media feed. 

Both U.S. and Canadian stocks sank on Friday. The Dow Jones and the S&P 500 were both 0.4% below Thursday’s closing price. Canadian stocks were down 0.14% at the open and were down 0.4% during trading hours by the time of publication. Investors see the likelihood of deeper losses as minimal, as they count on a trade deal ultimately being negotiated. 

There will be “little impact to the U.S. or Canadian economy if it is likely … resolved this summer,” Bianco said, though he did add there were near-term consequences to the exchange rate between Canadian and U.S. dollars if the Federal Reserve didn’t signal cuts were on the way. 

Canada’s latest economic report, released Friday, far outpaced analyst expectations. The economy added about 83,000 jobs in June compared with a forecast that expected the labor market to be roughly flat. However, Canada does face 6.9% unemployment, which exceeds the 4.1% rate in the U.S. That was still an outperformance as economists had expected an unemployment print of 7.1%.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Paolo Confino
By Paolo ConfinoReporter

Paolo Confino is a former reporter on Fortune’s global news desk where he covers each day’s most important stories.

See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
23 hours ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
2 days ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
1 day ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Politics

CryptoCrypto Playbook
U.S. Marshals Service under scrutiny after insider allegedly stole $25 million from federal crypto wallets
By Jeff John RobertsFebruary 6, 2026
54 minutes ago
arrow pointing down next to Bitcoin logo
CryptoCryptocurrency
Crypto market in free fall as Bitcoin plunges below $70,000 while shares of Coinbase and Circle tumble
By Carlos GarciaFebruary 5, 2026
21 hours ago
Vice President JD Vance looking at a crowd during a speech.
North AmericaU.S. economy
Metals are the new oil, JD Vance pitches to America: ‘There’s no realer thing than critical minerals’
By Tristan BoveFebruary 5, 2026
23 hours ago
desantis
CommentaryLeadership
Understanding corporate leaders’ muted Minnesota response: the example of Disney, Florida and conservative retaliation
By Alessandro Piazza and The ConversationFebruary 5, 2026
23 hours ago
Pam Bondi speaks at a podium.
LawCrime
Cartels turn to crypto in game of finance whack-a-mole with DOJ
By Alanna Durkin Richer and The Associated PressFebruary 5, 2026
23 hours ago
trump
EconomyTaxes
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
1 day ago