• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersTerm Sheet

What makes an AI avatar seem human, according to Synthesia’s CEO

Allie Garfinkle
By
Allie Garfinkle
Allie Garfinkle
Senior Finance Reporter and author of Term Sheet
Down Arrow Button Icon
Allie Garfinkle
By
Allie Garfinkle
Allie Garfinkle
Senior Finance Reporter and author of Term Sheet
Down Arrow Button Icon
June 27, 2025, 6:45 AM ET
Synthesia co-founder Victor Riparbelli
Victor Riparbelli, cofounder and CEO of AI-generated video platform Synthesia, said that content moderation is an emerging area of focus for his company at the Fortune Brainstorm AI London conference on Monday.Joe Maher—Fortune

I’m strangely critical of my avatar. 

Recommended Video

Do I blink too much? Why is my hair perpetually askance? And is it just me, or is my head kind of small? My avatar’s AI-generated, but I’m asking the same questions I ask looking in any mirror, whether it’s the one in my hallway or the digital mirror that’s an iPhone camera. 

In some sense, that’s what Synthesia’s avatars are—mirrors, digital reflections of real humans. Synthesia, an AI video startup based in London, has over the last year seen more than 150,000 users make avatars like mine, for use by large enterprises looking to make training or marketing videos in multiple languages. And while they’re not perfect, they are persuasive. 

Yes, I have my petty criticisms—but they’re more about self-perception than accuracy. It’s similar to how I sometimes feel on Zoom, watching a slightly disembodied version of myself on screen. My avatar is not me, but then again neither is the version of me that shows up on Zoom, in videos, or real-life mirrors. 

Now, do I think my avatar could fool my mom? Probably not—at least, not yet. There is strangeness, but it’s entirely at the margins. My face looks very accurate, save for the fact I know I jostle my cheeks and widen my eyes a lot more than my avatar. When I was writing a feature about Synthesia for Fortune’s just-released digital issue, I asked Synthesia CEO and cofounder Victor Riparbelli: What makes an avatar seem more human?

“It’s all in the microexpressions,” said Riparbelli. “What makes them look really real is all the microexpressions: How you say something, the intonations of the voice, especially when there’s a lot of text to speak.” 

He continued: “For many years, we had this problem of: If you listen to it for one sentence, it sounds very real.” To make an avatar seem human, you need the way they speak to vary, to replicate what an actual person does. For example, “When I talk, I speed up, slow down, and emphasize certain words,” Riparbelli added. “All those things are very natural. For me, I use my hands a lot when I talk—it’s unconscious, that’s how I’m wired—and if my avatar doesn’t use its hands in the same way, it looks weird. All those small details have to fit together for it to look and sound real.”

The subtext of all this is the uncanny valley, a term originated in 1970 by roboticist Masahiro Mori that describes the sensation we get looking at an entity that looks almost—but not quite—like a human. Riparbelli thinks that, when it comes to video, we’re about to exit the uncanny valley for good.

“I think we’ll break through the uncanny valley before the end of the year,” he said. “Just like we broke through it with images, just like we broke it with text. We’ve also done it, at least in some parts, with voice and video. It’s getting very, very, very close.”

Synthesia has attracted more than $330 million in funding from VCs like Kleiner Perkins, GV, Accel, and NEA. And its customer base includes many of the world’s largest companies, from Mondelēz International to SAP. Read the whole article here.

See you Monday,

Allie Garfinkle
X:
@agarfinks
Email: alexandra.garfinkle@fortune.com
Submit a deal for the Term Sheet newsletter here.

Nina Ajemian curated the deals section of today’s newsletter. Subscribe here.

Venture Deals

- Bonfy.AI, a Mountain View, Calif.-based adaptive content security solutions provider, raised $9.5 million in seed funding. TLV Partners led the round and was joined by Saban Capital Partners.

- PoliCloud, a Cannes, France-based cloud infrastructure developer for cities, enterprises, and public institutions, raised €7.5 million ($8.8 million) in seed funding. Global Ventures led the round and was joined by MI8 Limited, OneRagtime, Inria, and others.

- Klutch AI, a Seattle-based agentic AI construction workflow automation company raised $8 million in seed funding. Bain Capital Ventures and Bling Capital led the round and were joined by Brick & Mortar Ventures, Original Capital, Anthology Fund, and angel investors.

- Serve First, a Milton Keynes, England-based AI-powered customer experience and feedback platform, raised £4.6 million ($6.3 million) in funding from Pembroke VCT, Mercia Ventures, Tiny VCT, Techstars, and angel investors.

- VO/D, a Miami-based venture studio, raised $5 million in Series A funding. Karp Reilly led the round and was joined by Saquon Barkley, Yosef Martin, AJ Patel, and others.

- CalmWave, a Seattle-based alarm fatigue solution provider for ICUs, raised $4.4 million in seed+ funding from existing investors Third Prime, Bonfire Ventures, Catalyst by Wellstar, and Silver Circle.

- NexusMD, a Melbourne-based agentic AI health care solutions provider, raised $6.3 million AUD ($4.1 million) in seed funding from Square Peg.

- Nascent Materials, a Newark-based battery materials company, raised $2.3 million in seed funding. SOSV led the round and was joined by New Jersey Innovation Evergreen Fund and UM6P Ventures.

- Castle, a Miami-based bitcoin treasury solutions provider for small and medium-sized businesses, raised $1 million in pre-seed funding from Boost VC and Winklevoss Capital.

Private Equity

- Battery Ventures agreed to acquire Enzo Biochem, a Farmingdale, N.Y.-based life sciences company, for $0.70 per share in cash, totaling approximately $37 million.

- CMIT Solutions, backed by HKW, acquired Wright Technology Group, a Taunton, Mass.-based cybersecurity and managed IT services provider. Financial terms were not disclosed.

- Forterro, backed by Partners Group, acquired TARGIT, a Denmark-based business intelligence solutions provider. Financial terms were not disclosed.

- Prospect Partners acquired a majority stake in and merged Aire Serv, Mr. Electric, Glass Doctor, and Molly Maid, brands of Neighborly, a Waco, Texas-based franchisor, to form Complete Home Services. Financial terms were not disclosed.

- Swanson Industries, a portfolio company of Turnspire Capital Partners, acquired the off-highway business of TransAxle, a Cinnaminson, N.J.-based drivetrain components remanufacturer. Financial terms were not disclosed.

Exits

- Wolters Kluwer Legal & Regulatory acquired Brightflag, a New York City-based AI-powered legal spend management software provider, for approximately €425 million in cash. Brightflag previously raised approximately $38.8 million in venture funding from investors including Sands Capital, Frontline Ventures, and Tribal Ventures.

IPOs

- Jefferson Capital, a Minneapolis-based consumer debt purchaser, raised $150 million in an offering of 10 million shares (94% secondary) priced at $15 on the Nasdaq. The company posted $488 million in revenue for the year ending March 31, 2025. J.C. Flowers backs the company.

- Carlsmed, a Carlsbad, Calif.-based spine surgery technology company, filed to go public on the Nasdaq. The company posted $32 million in sales for the year ending March 31, 2025. B Capital Group, U.S. Venture Partners, and Michael Cordonnier back the company.

Funds + Funds of Funds

- Galaxy Ventures, the New York City-based venture strategy of Galaxy Digital, raised $175 million for its first fund focused on early-stage companies developing onchain economy infrastructure.

People

- Sapphire Partners, an Austin-based limited partner, promoted Dan Clayton to principal.

- Sapphire Ventures, an Austin-based venture capital firm, promoted Andrew Vogeley, Adam Liu, Aditya Reddy, and Justin Liu to vice president and Michael Hsu to senior associate.

This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers in venture capital and private equity. Sign up for free.
About the Author
Allie Garfinkle
By Allie GarfinkleSenior Finance Reporter and author of Term Sheet
LinkedIn iconTwitter icon

Allie Garfinkle is a senior finance reporter for Fortune, covering venture capital and startups. She authors Term Sheet, Fortune’s weekday dealmaking newsletter.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Newsletters

NewslettersMPW Daily
Men joined the labor force at three times the rate of women in 2025
By Emma HinchliffeJanuary 9, 2026
12 hours ago
Tom Shea, CEO of OneStream.
NewslettersCFO Daily
OneStream CEO: $6.4 billion deal to go private will accelerate AI strategy in finance
By Sheryl EstradaJanuary 9, 2026
18 hours ago
NewslettersTerm Sheet
Andreessen Horowitz’s shiny, new $15 billion reveals where the firm sees the biggest opportunities
By Allie GarfinkleJanuary 9, 2026
19 hours ago
Chinese and U.S. flags wave outside a technology company in Beijing, on April 17, 2025. (Photo: Pedro Pardo/AFP/Getty Images)
NewslettersFortune Tech
‘Salt Typhoon’ hackers accessed email of U.S. congressional committee staff
By Andrew NuscaJanuary 9, 2026
19 hours ago
NewslettersCEO Daily
CEOs reveal how they train their bodies and minds for the ‘marathon’ job, from playing chess to ‘energy management’
By Diane BradyJanuary 9, 2026
19 hours ago
NewslettersMPW Daily
Zohran Mamdani and Kathy Hochul make a $1.7 billion investment in child care—on Mamdani’s eighth day on the job
By Emma HinchliffeJanuary 8, 2026
2 days ago

Most Popular

placeholder alt text
North America
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
16 hours ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
2 days ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
1 day ago
placeholder alt text
Crypto
Russia and Iran are increasingly turning to crypto—especially stablecoins—to avoid sanctions, report finds
By Carlos GarciaJanuary 8, 2026
2 days ago
placeholder alt text
Politics
White House says it's 'reviewing protocols' after Trump seemingly violated federal policy by disclosing jobs data early
By Eva RoytburgJanuary 9, 2026
11 hours ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.