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Job candidates are getting lost in a flood of applications as AI supercharges hiring, so hiring platform Greenhouse is trying out a new tool for job seekers that borrows from an unlikely source: dating apps.
Dating platforms like Tinder, Bumble, and Hinge offer users a limited number of “super likes,” “super swipes,” or “roses” they can give to potential love interests. These are automatically bumped to the top of the recipient’s feed, making it more likely they’ll see the sender’s profile.
Greenhouse’s feature works in a similar way—users can designate one application per month to a company as their “dream job,” which Greenhouse says makes their application more visible to the hiring company’s recruiting team. The feature also allows candidates to fill out their profile in a more complete way than users who don’t use the feature.
“It’s really an attempt by us to get job seekers themselves to be part of the solution by getting people to put more energy, more intention into their search,” Jon Stross, president and cofounder of Greenhouse, tells Fortune. “In exchange, employers are able to focus on the candidates who want their positions the most.”
More than 1,200 companies on Greenhouse’s platform have signed up to use the feature so far, including Everlane, Flexport, and Guild. And around 7,000 candidates have taken advantage of it, the company says. People who have used the “Dream Job” feature get a new role within an average of 20.5 days, compared to the 35 to 50 day average of people who don’t, according to the company. The feature is free to use.
Only time will tell how Greenhouse’s “Dream Job” will pan out. But it’s a great example of how a very different recruiting landscape is forcing companies to rethink how they do business. And as the jobs market becomes more and more unmanageable, we’re likely to see other organizations look for new ways to sift through a deluge of résumés.
Brit Morse
brit.morse@fortune.com
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