• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
AINvidia

Nvidia is nixing China from its financial forecasts because U.S. restrictions on chip sales have tightened so much, Jensen Huang says

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
June 13, 2025, 1:29 PM ET
Donald Trump looks on at Jensen Huang, who is speaking in front of a podium.
Nvidia CEO Jensen Huang has repeatedly criticized the Trump administration's export controls as hampering U.S. business opportunities. Ken Cedeno/UPI/Bloomberg—Getty Images
  • Nvidia is not including the Chinese market in its financial forecasts as a result of strict export controls hampering business with the country, CEO Jensen Huang told CNN on Thursday. Huang has repeatedly criticized the Trump administration’s export restrictions as limiting U.S. manufacturing and growth opportunities. Export controls may loosen as a result of a trade deal with China in exchange for greater access to rare earths.

AI chipmaker Nvidia will no longer include Chinese business in its financial forecasts after President Donald Trump’s efforts to tighten export controls to China.

Recommended Video

CEO Jensen Huang told CNN on Thursday that a trade deal between the U.S. and China would be “a great bonus,” but he wasn’t counting on that outcome. 

“I’ve told all of our investors and shareholders that, going forward, our forecasts will not include the China market,” he said.

The Department of Commerce last month initiated a series of export controls that would revoke a Biden-era “diffusion” rule capping the number of chips other countries are able to buy, while also “warning the public about the potential consequences of allowing U.S. AI chips to be used for training and interference of Chinese AI models.” Weeks later, the administration reportedly restricted chip design software companies like Synopsys and Siemens from selling to China without a U.S. government license, according to Bloomberg.

While Huang touted the removal of the “diffusion” rule as helping to bolster U.S. manufacturing, he’s concerned the crackdown on trade with China will have the opposite effect. The export controls on China have had a tangible impact on Nvidia, which, despite reporting a blockbuster 69% increase in quarterly revenue, missed out on $2.5 billion in revenue from being unable to ship its H20 chips to China, the company said. Nvidia’s H20 chips, less powerful than their Blackwell counterparts, were designed specifically to comply with U.S. export controls on the country and resulted in a $4.5 billion charge due to excess inventory, still less than the $5.5 billion expected.

Huang warned more broadly of the dangers of export controls. He doubled down on previous comments that rather than cutting China off from a burgeoning resource in U.S. semiconductor chips, the restrictions are actually spurring the country to jump-start its own development efforts. 

“The goals of the export controls are not being achieved,” Huang told CNN. “Whatever those goals are that were being discussed initially, [they] are apparently not working. And so I think, with all export controls, the goals have to be well-articulated and tested over time.”

The Department of Commerce did not immediately respond to Fortune’s request for comment. Nvidia declined to comment beyond Huang’s remarks.

The future of export controls

While Huang won’t want to hand Nvidia’s business in China to Huawei “on a silver platter,” according to Wedbush managing director Dan Ives, the CEO is also being strategic with investors by cutting China from Nvidia’s profit and revenue forecasts. 

“He’s 10% politician, 90% CEO,” Ives told Fortune. “He needs to be cautious on their financial guidance, given the China variable.”

Ives, however, agreed with Huang that the export controls present a problem to the entire U.S. industry, arguing they would give an opportunity for China to catch up with U.S. development progress. Huawei CEO Ren Zhengfei told state media on Tuesday the China-produced chips are one generation behind Nvidia’s, but the company is finding workarounds to improve performance.

“This is a work in progress,” Ives said. “For the first time in 30 years, the U.S. is ahead of China when it comes to tech. You don’t want to give China the opportunity to leapfrog the U.S. again.”

There’s a big asterisk next to the state of export controls, however, as the U.S. and China finalize a trade framework after officials met in London earlier this week. As part of the trade deal, China may consider speeding up issuing rare-earths export licenses in exchange for lifted restrictions on technology to make semiconductor chips.

“It does seem like some of the U.S. controls introduced in recent weeks, including on software for designing semiconductors, will be relaxed as part of the deal,” Geoffrey Gertz, a Center for a New American Security fellow and former National Security Council official, said in a LinkedIn post on Wednesday.

“The key point is that [the U.S. government] has now opened the door to negotiating away export controls, and so [China] (and others) will keep on pushing on this point,” he added.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

Dario Amodei, Anthropic CEO
AIAnthropic
A warning from Amazon led the White House to shut down Anthropic’s Mythos model
By Beatrice NolanJune 14, 2026
8 hours ago
Canadian Prime Minister Mark Carney warns U.S. restrictions on new Anthropic AI models show danger of relying too much on American providers
AICanada
Canadian Prime Minister Mark Carney warns U.S. restrictions on new Anthropic AI models show danger of relying too much on American providers
By Rob Gillies, Jason Ma and The Associated PressJune 14, 2026
10 hours ago
Wall Street is gaining access to new catastrophe models to help predict wars
BankingWar
Wall Street is gaining access to new catastrophe models to help predict wars
By Gautam Naik and BloombergJune 14, 2026
14 hours ago
People wait outside a building
AIJobs
AI job disruption is here. The problem may be compounded because nearly 75% of people don’t apply for unemployment benefits
By Jacqueline MunisJune 14, 2026
14 hours ago
Just months after Trump warned states not to regulate AI, Republican and Democratic lawmakers are doing it anyway
Politicsregulation
Just months after Trump warned states not to regulate AI, Republican and Democratic lawmakers are doing it anyway
By Marc Levy and The Associated PressJune 14, 2026
14 hours ago
Bryan Catanzaro sits in a gray chair in front of a blue and green background.
AINvidia
‘The cost of compute is far beyond the costs of the employee’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergJune 14, 2026
14 hours ago

Most Popular

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
2 days ago
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
2 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
18 hours ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
11 hours ago
The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete
Success
The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete
By Emma BurleighJune 14, 2026
19 hours ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Sydney LakeJune 13, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.