• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersFortune CHRO

Why executives need to redefine what ‘hustle culture’ means for their employees

Brit Morse
By
Brit Morse
Brit Morse
Leadership Reporter
Down Arrow Button Icon
Brit Morse
By
Brit Morse
Brit Morse
Leadership Reporter
Down Arrow Button Icon
May 21, 2025, 7:31 AM ET
Jolen Anderson, Chief People and Community Officer at BetterUp, Cesar Carvalho, Chief Executive Officer of Wellhub and Phil Wahba, Senior Writer, Fortune; Cochair, Fortune Workplace Innovation Summit
Today’s workforce must work smarter, not harder, and that starts by offering benefits to support their wellbeing.

Good morning!

Recommended Video

Hustle culture has long defined the American economy, with the general idea being that grinding hard and long enough will eventually lead to success. But a new generation of workers is out to undo that long-held belief and put a focus back on mental health and wellbeing, and it’s changing how leaders invest in their people and motivate them to do high-quality work.

“I think high performance and sustained high performance and that leading to business outcomes have never gone away,” said Jolen Anderson, chief people and community officer at BetterUp, a management development platform, during the Fortune Workplace Innovation Summit on Tuesday. “However, we often lack the metrics to demonstrate what exactly is going to lead to outcomes, and as a result, that’s been replaced with this idea that face time, that just showing up, and spending more time in the office is going to lead to better outcomes when, in fact, it’s exactly the opposite.”

Put simply, people don’t need to work harder, they need to work smarter and it’s leading to a massive decline in performance across organizations. To overcome this, she said, leaders need to go back to what fuels performance: agency, optimism, motivation, and a focus on ensuring employees have the resources available to bring their best selves to work. 

“When we focus on wellness and mental health and building resilience, there’s a direct tie to whether or not people are driving the right outcomes in the organization.”

Cesar Carvalho, CEO of Wellhub, a corporate wellness platform agreed, and took it a step further. Carvalho said bosses need to genuinely care about not just the work, but the person behind the work.

“We focus too much on individuals at work and at the workplace, and we forget about all the other hours that are not related to work. If you’re not sleeping well, if you’re not exercising, if you’re not eating well, it will have huge consequences on the way you perform at work. And we can’t forget that part.”

And while most large Fortune 500 companies have some kind of wellness programs, what matters more is whether or not workers are taking advantage of them. Carvalho said that too often, benefits like these are implemented only for the company to find out a year down the line that less than 5% of folks are actually taking advantage of them, which is a waste of money. To get participation, Anderson says it starts with offering flexible benefits tailored to real problems employees are facing outside of work, such as help paying off student loans, having a child, or planning for retirement.

“With today’s technology, there’s so much opportunity to design personal solutions, things that feel custom and give people agency around their experience.”

Brit Morse
brit.morse@fortune.com

Around the Table

A round-up of the most important HR headlines.

Trump scolded companies for increasing their prices due to tariffs, but many business leaders say they may have not had a choice. New York Times

Here’s what it’s like to go through the hiring process it takes to land a position at Elon Musk’s Department of Government Efficiency. Wired

Large consulting firms are realizing that AI may disrupt not just job roles, but also organizational structure, business models, and pricing structures.  Business Insider

Watercooler

Everything you need to know from Fortune.

The DEI debate. Business leaders have varying viewpoints on DEI, what it means, and how to talk about it with their employees. —Brit Morse

Speaking out. Ellen Weintraub was publicly fired from the government and is now advocating for business leaders to stand up to the current administration. —Brit Morse

Unequal treatment. AI is nearly three times more likely to take a woman’s job than a man’s, a new report finds. —Sasha Rogelberg

This is the web version of Fortune CHRO, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.
About the Author
Brit Morse
By Brit MorseLeadership Reporter
LinkedIn icon

Brit Morse is a former Leadership reporter at Fortune, covering workplace trends and the C-suite. She also writes CHRO Daily, Fortune’s flagship newsletter for HR professionals and corporate leaders.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

f500-2018-united-rentals
NewslettersCIO Intelligence
Why United Rentals’ CTO tried to break his own AI agent before giving it to thousands of employees
By John KellFebruary 4, 2026
6 hours ago
NewslettersMPW Daily
Inside Victoria’s Secret’s return to wings, glamour, and glitter
By Emma HinchliffeFebruary 4, 2026
8 hours ago
A sign is posted in front of PayPal headquarters in San Jose, California.
NewslettersCFO Daily
With PayPal stock down 80%, finance chief Jamie Miller steps in as interim CEO
By Sheryl EstradaFebruary 4, 2026
12 hours ago
NewslettersTerm Sheet
Kleiner Perkins’s Leigh Marie Braswell learned about risk from playing poker: “If the odds are in your favor, you push your chips to the center”
By Allie GarfinkleFebruary 4, 2026
12 hours ago
NewslettersFortune Tech
Disney, HP, and PayPal do the CEO shuffle
By Alexei OreskovicFebruary 4, 2026
13 hours ago
NewslettersCEO Daily
Ro CEO wants to erase GLP-1 stigma with first Super Bowl ad featuring Serena Williams
By Diane BradyFebruary 4, 2026
14 hours ago

Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
2 days ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
13 hours ago
placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
8 hours ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
1 day ago
placeholder alt text
North America
Gates Foundation doubles down on foreign aid as U.S. government largely withdraws
By Thalia Beaty and The Associated PressFebruary 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.