• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
ConferencesBrainstorm AI

AI’s advances may improve the world, but without the right protections, the tech could threaten children everywhere, experts warn

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
May 7, 2025, 4:50 PM ET
Ellie Austin, editorial director for Fortune Most Powerful Women, interviews Baroness Joanna Shields, OBE, the founder of the WeProtect Global Alliance (center) and Emilio Puccio, the Secretary General of the European Parliament intergroup on children’s rights.
Ellie Austin, editorial director for Fortune Most Powerful Women, interviews Baroness Joanna Shields, OBE, the founder of the WeProtect Global Alliance (center) and Emilio Puccio, the Secretary General of the European Parliament intergroup on children’s rights.Fortune
  • Speaking at the Fortune Brainstorm AI conference Tuesday, experts warned that without awareness and the right protections, AI could be dangerous to children. The increased use of the technology to create AI-generated sexual abuse material, is especially worrying. Yet the EU has been at the forefront of tackling this threat through multiple laws.

AI is already in the process of improving lives, but it is also making the lives of children harder, and protections are needed, said experts at the Fortune Brainstorm AI conference Tuesday. 

Recommended Video

Technology has for years affected young people, with some studies claiming social media, in particular, may be to blame for mental health problems and increased isolation among youth. Yet AI poses a unique and singular threat to children, according to experts.

Baroness Joanna Shields, OBE, is trying to help protect children against sexual abuse facilitated by AI. Shields, founder of the WeProtect Global Alliance, has helped bring together more than 100 governments to share best practices for combatting online harms and crimes through her organization.

Shields executive produced a film, Protect Us, which strikes right at the heart of the dangers of AI when it comes to young people. The film, a portion of which was shown during the session, highlights the use of “nudify” apps to create sexually explicit material featuring minors, with three of every 10 kids either having experienced this or knowing someone who has experienced it, Shields said.

“The impact is devastating, and then they’re using these nudify apps in ‘sextortion’ cases, where they’re actually enticing young people to upload an image of themselves, a sexually explicit image, thinking they’re talking to somebody that likes them and that they’ve developed a relationship with, and then they use that for extortion,” Shields said during the session.

Shields confirmed the Protect Us film will be included in the curricula of schools in different countries to bring awareness to the issue.

As the risks to children increase with AI, Emilio Puccio, the Secretary General of the European Parliament Intergroup on Children’s Rights, said the EU government is stepping up to protect them.

The EU is approaching the issue from criminal standpoint, with new legislation criminalizing AI-generated sexual abuse material. At the same time, other legislation is trying to look at the problem through a lens of prevention, including through the trailblazing AI Act passed in May 2024, but also through the Digital Services Act and the Digital Markets Act, Puccio said.

“We have understood that criminalizing only happens after the harm is already done. So we need to actually tackle the problem upstream and tackle the infrastructure that’s made this possible,” Puccio said.

Other highlights:

  • Baroness Joanna Shields, OBE, Founder, WeProtect Global Alliance: “We can’t productize humanity. We can’t productize a person and create something that is a substitute for a real human.”
  • Emilio Puccio, Secretary General of the European Parliament Intergroup on Children’s Rights: “Somehow we’re meant to believe that there’s a sort of a difference between the online world and in the real world. But in fact, there is none.”
Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest from our Conferences

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from our Conferences

InnovationBrainstorm AI
Backflips are easy, stairs are hard: Robots still struggle with simple human movements, experts say
By Nicholas GordonDecember 11, 2025
2 months ago
ConferencesBrainstorm AI
Exelon CEO: The ‘warning lights are on’ for U.S. electric grid resilience and utility prices amid AI demand surge
By Jordan BlumDecember 9, 2025
2 months ago
AIBrainstorm Design
AI’s reliance on patterns can lead to ‘somewhat mediocre’ results, warns CEO of design consultancy IDEO
By Andrew StaplesDecember 9, 2025
2 months ago
Logo of Fortune Brainstorm AI conference
ConferencesBrainstorm AI
Fortune Brainstorm AI 2025 Livestream
By Fortune EditorsDecember 8, 2025
2 months ago
Workplace CultureBrainstorm Design
How two leaders used design thinking and a focus on outcomes to transform two Fortune 500 giants
By Christina PantinDecember 4, 2025
2 months ago
Workplace CultureBrainstorm Design
Designer Kevin Bethune: Bringing ‘disparate disciplines around the table’ is how leaders can ‘problem solve the future’
By Fortune EditorsDecember 3, 2025
2 months ago

Most Popular

placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
8 hours ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
10 hours ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
15 hours ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.