• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
NewslettersFortune Tech

Did Facebook starve Instagram?

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
April 23, 2025, 6:50 AM ET
Updated April 23, 2025, 6:55 AM ET
Instagram co-founder Kevin Systrom during an event in Austin, Texas on March 11, 2019. (Photo: Callaghan O'Hare/Bloomberg/Getty Images)

Good morning. It’s Climate Week in San Francisco, and I had a ball moderating a Fortune roundtable discussion here last night that featured a who’s who of corporate sustainability leaders.

Recommended Video

The conversation covered an array of burning issues in the climate-sustainability-urbanism arena: public-private partnerships, skilled worker shortages, trade concerns, the science of energy storage. Many thanks to guest Ryan Panchadsaram for bringing the heat and Deloitte for helping us cook with gas.

For those who missed it, a haiku:

Align incentives
Meet people where they are
Turn off the damn lights

The news below. —Andrew Nusca

Want to send thoughts or suggestions to Fortune Tech? Drop a line here.

Facebook believed Instagram was a threat to its growth

Instagram co-founder Kevin Systrom during an event in Austin, Texas on March 11, 2019. (Photo: Callaghan O'Hare/Bloomberg/Getty Images)
Instagram cofounder Kevin Systrom during an event in Austin, Texas on March 11, 2019. (Photo: Callaghan O'Hare/Bloomberg/Getty Images)

It’s been more than a decade since Kevin Systrom sold Instagram to Facebook, but the memories remain.

After the acquisition, “Mark [Zuckerberg] was not investing in Instagram because he believed we were a threat to their growth,” Systrom said Tuesday.

The Instagram cofounder gave more than six hours of testimony in the federal antitrust trial that has ensnared the company now known as Meta. 

Systrom’s perspective, which contradicts Meta’s defense, supports the U.S. government’s case that Meta bought Instagram in 2012 to defang competing social media services.

Last week, Zuckerberg testified that Meta invested heavily in Instagram after the deal. Yet Systrom said on Tuesday that he left the company in 2018 because of a distinct lack of investment in Instagram. 

Fast-growing Instagram had ballooned to one billion users and 40% of Facebook’s size, but enjoyed just 1,000 employees, compared to 35,000 at Facebook, Systrom said.

“He felt a lot of emotion around which one was better, meaning Instagram or Facebook,” Systrom said of Meta’s CEO. “And I think there were real human emotional things going on there.” —AN

OpenAI would buy Google Chrome if it could

Things keep getting spicy in the proceedings for United States v. Google, which will determine the penalty for the company’s illegal search monopoly.

The latest? OpenAI’s Nick Turley allowed that his employer would buy Google’s Chrome browser if a federal court orders it to be divested.

“Yes, we would, as would many other parties,” the ChatGPT chief said.

OpenAI’s chatbot is currently available in Chrome via a downloadable extension. But the notion of deeper integration? Compelling, Turley said.

“You could offer a really incredible experience,” he said, adding that OpenAI could show users “what an AI-first experience looks like.” (Which is, admittedly, a little bit of a burn.)

Turley testified that OpenAI struggles with distribution. The company has done a deal with Apple to integrate ChatGPT into its devices, but it has failed to do the same with Google Android-based smartphones.

Google pays Samsung to pre-install its own chatbot, Gemini, on phones. But the deal isn’t exclusive.

OpenAI’s Big Tech frenemies “control the access points for how people discover products,” Turley said. “Real choice drives competition. Users should be able to pick.” —AN

Apple replaces Siri leadership with Vision Pro execs

It’s a changing of the guard in Cupertino.

Mike Rockwell, the new head of engineering for Apple’s Siri virtual assistant, is replacing much of the leadership for the service with executives from his Vision Pro software group, according to a Bloomberg report.

Rockwell is also reportedly restructuring the teams related to performance, speech, understanding, and user experience.

The changes come as Apple grapples with an aging and relatively incapable Siri. The assistant debuted in 2011, two years before Amazon’s Alexa; now both companies are under pressure to keep up with savvier AI chatbots. 

What’s more, Apple centered the marketing for its latest iPhone 16 around its Apple Intelligence suite of AI-driven features, in which Siri plays a key role. But they failed to impress and were beset with delays.

Rockwell was handed his new responsibilities last month at the expense of AI chief John Giannandrea and former Siri boss Robby Walker.

The Vision Pro execs he has tapped for Siri duty reportedly include Ranjit Desai (platform), Olivier Gutknecht (experience), Nate Begeman (architecture), Tom Duffy (architecture), Stuart Bowers (understanding), and David Winarsky (voice). —AN

More tech

—Boeing to sell digital aviation assets. Jeppesen, ForeFlight, and more head to Thoma Bravo for $10.55 billion.

—Global PC shipments rise 6.7% year over year. Tariff worries and AI PC sales helped.

—Duolingo to add chess lessons. Duo isn’t mad at your opening move, he’s just disappointed.

—U.S. pressures India to open up to Amazon, Walmart. The nation has barriers against foreign e-commerce companies.

—SAP shares jump 9%. Q1 profit jumped 58%, even though cloud revenue was up 26%, slightly missing estimates.

—Google Chrome will still use third-party cookies. An about-face on previously announced policy.

—SK Telecom hacked. South Korea's largest telco says customer data (authentication keys, usage data) was accessed.

—Instagram launches Edits, its ByteDance CapCut-killer.

—Venture capitalists brace for U.S. tariff impact: “A world of hurt” for anyone doing business across borders.

—48% of teens say social media has “a mostly negative effect on people their age.”

Endstop triggered

A meme with the caption, "This is where I'd put a tech IPO...if I had one"

This is the web version of Fortune Tech, a daily newsletter breaking down the biggest players and stories shaping the future. Sign up to get it delivered free to your inbox.
About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm; author, Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

SpaceX just made IPO history. Gwynne Shotwell made it possible
NewslettersMPW Daily
SpaceX just made IPO history. Gwynne Shotwell made it possible
By Emma HinchliffeJune 12, 2026
3 days ago
Mo Jomaa of CapitalG, Nizar Tarhuni of PitchBook, and Hans Tung of Notable Capital at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
The SpaceX IPO is not the market savior it seems
By Andrew NuscaJune 12, 2026
3 days ago
How Elon Musk sold a $1.77 trillion dream—and what other CEOs can learn from the SpaceX IPO
NewslettersCEO Daily
How Elon Musk sold a $1.77 trillion dream—and what other CEOs can learn from the SpaceX IPO
By Diane BradyJune 12, 2026
3 days ago
Why is it so hard to get ROI from AI? Because building from first principles isn’t easy
NewslettersEye on AI
Why is it so hard to get ROI from AI? Because building from first principles isn’t easy
By Jeremy KahnJune 11, 2026
3 days ago
Bridgit Mendler, co-founder and CEO of Northwood, at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Stuart Isett/Fortune)
NewslettersMPW Daily
How Hollywood trained Bridgit Mendler for life as a space founder
By Emma HinchliffeJune 11, 2026
4 days ago
Chevron’s CFO on why finance chiefs are defining AI’s business value
NewslettersCFO Daily
Chevron’s CFO on why finance chiefs are defining AI’s business value
By Sheryl EstradaJune 11, 2026
4 days ago

Most Popular

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
2 days ago
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
2 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
18 hours ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
11 hours ago
The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete
Success
The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete
By Emma BurleighJune 14, 2026
19 hours ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Sydney LakeJune 13, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.