• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceUniversal Theme Parks

Universal’s new Epic Universe theme park is projected to generate $2 billion for Florida in its first year

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
April 16, 2025, 11:14 AM ET
Universal's Epic Universe park is expected to be a big hit this summer.
Universal's Epic Universe park is expected to be a big hit this summer. Universal Studios
  • Epic Universe, the upcoming central Florida theme park, will generate $2 billion for the state in its first year, according to calculations from the director of UCF’s Institute for Economic Forecasting. The Universal Orlando attraction is the first major theme park opening in the area is over 25 years. It’s expected to have a trickle-down effect for all theme parks in the area.

On May 22, Universal Studios will welcome guests into its Epic Universe theme park for the first time, the first new major theme park to open in central Florida in over 25 years. Given the growing excitement and early ticket sales, it seems certain to be a hit for Universal, but it’s also going to be a big boost for the state of Florida.

Recommended Video

The park is expected to generate $2 billion for the state in its first year and create more than 17,500 jobs in year one, according to calculations by Dr. Sean Snaith, director of the University of Central Florida’s Institute for Economic Forecasting.

Epic Universe will be the largest of Universal’s theme-park properties, spanning 750 acres. (That’s seven times as large as Disney World’s Magic Kingdom park.) It will feature five themed worlds: The Wizarding World of Harry Potter – The Ministry of Magic, Super Nintendo World, How to Train Your Dragon – The Isle of Berk, Celestial Park, and Dark Universe.

Snaith’s calculations, which were provided by Universal, estimate the Universal Orlando parks have generated an economic impact of $44 billion since 2019—and the company’s investment in building Epic Universe has had a nationwide economic impact of $11 billion so far.

Epic Universe will be the hot ticket this summer, but it’s also expected to bring more visitors to Disney World as families split their time between the competing parks. Disney has already announced several family-focused deals as it shifts its marketing to families with younger children in 2025; meanwhile, Epic Universe’s collection of new coasters and thrill rides could prove a powerful lure for teens and young adults.

To remain competitive, Disney has announced a $60 billion investment in its parks and experiences over the next decade, which will bring new areas, attractions, and rides to all of its Florida theme parks.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

PoliticsGreenland
Trumps threatens to impose tariffs on countries ‘if they don’t go along’ with his Greenland takeover plans
By Daniel Niemann, Darlene Superville and The Associated PressJanuary 16, 2026
11 hours ago
Economyjerome powell
Republican lawmakers close ranks around Powell, who spent years building ties in Congress. ‘He gets in there, pets the dog, shoots the breeze’
By Joey Cappelletti, Christopher Rugaber and The Associated PressJanuary 16, 2026
11 hours ago
EconomyFederal Reserve
Bond yields jump after Trump hints Hassett won’t be named Fed chair as Wall Street sees hawkish Warsh having easier path to replace Powell
By Christopher Rugaber and The Associated PressJanuary 16, 2026
11 hours ago
AIOpenAI
ChatGPT tests ads as a new era of AI begins
By Sharon GoldmanJanuary 16, 2026
13 hours ago
trump
Politicsstudent loans and debt
As Trump throws a bone to Gen Z on student debt, watchdog calls it an ‘incoherent political giveaway,’ straight out of Biden’s playbook
By Nick LichtenbergJanuary 16, 2026
13 hours ago
AITech
Trump says he’ll make tech firms pay for power. They’d love to
By Michelle Ma, Alicia Tang and BloombergJanuary 16, 2026
14 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
America’s $38 trillion national debt is so big the nearly $1 trillion interest payment will be larger than Medicare soon
By Shawn TullyJanuary 15, 2026
2 days ago
placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
3 days ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
2 days ago
placeholder alt text
Politics
Anthony Scaramucci thinks Trump's 'hard-left' move to cap credit-card fees is because he's 'texting back and forth with Mayor Mamdani'
By Nick Lichtenberg and Eva RoytburgJanuary 16, 2026
18 hours ago
placeholder alt text
Politics
Ford CEO Jim Farley says the White House will 'always answer the phone,' but needs Trump to do more to curtail China’s threat to America's autos
By Sasha RogelbergJanuary 16, 2026
1 day ago
placeholder alt text
Politics
The Nobel Prize committee doesn't want Trump getting one, even as a gift—but they treated Obama very differently
By Nick LichtenbergJanuary 16, 2026
13 hours ago