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NewslettersMPW Daily

Does Blue Origin’s all-female spaceflight mean anything for women?

By
Emma Hinchliffe
Emma Hinchliffe
and
Nina Ajemian
Nina Ajemian
Down Arrow Button Icon
By
Emma Hinchliffe
Emma Hinchliffe
and
Nina Ajemian
Nina Ajemian
Down Arrow Button Icon
April 15, 2025, 9:04 AM ET
Lauren Sánchez, Katy Perry, Aisha Bowe, Kerianne Flynn, Gayle King, and Amanda Nguyễn
The NS-31 crew prior to their flight. Left to right: Lauren Sánchez, Katy Perry, Aisha Bowe, Kerianne Flynn, Gayle King, and Amanda Nguyễn.Courtesy of Blue Origin

Good morning! Sarah Palin’s libel suit against the New York Times is in a retrial, Ark Invest’s Cathie Wood thinks Trump’s tariffs could lead to trade deals, and Blue Origin’s spaceflight had some moving moments among the flash.

– Ready to launch. I’ll admit it, I’m a space skeptic. When I see billionaires spending millions on a suborbital trip to near-space, my first thought is usually (like Olivia Munn) all the other things that money could go toward on Earth. (“People can’t even afford eggs,” Munn said while guest-hosting the Today show last week.) The marketing rollout of Blue Origin’s trip of six women, dubbed the first “all-female spaceflight,” wasn’t quite doing it for me. There was too much talk of lash extensions flying around in zero gravity and putting the “ass” in astronaut—and promises that the flight would inspire people, without much of a rationale for why. 

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But I was on the ground at Blue Origin’s remote Launch Site One in the West Texas desert yesterday, and watching the newly-minted astronauts return to Earth with tears in their eyes and a new perspective on the world—like them, I was moved. 

The morning started for me at 2:30 a.m. with a convoy of more than a dozen cars, winding out of pitch-dark Van Horn, Texas, past an “authorized personnel only” neon sign. Eventually, the sun rose over the rocky terrain as friends and family—including Oprah Winfrey, Orlando Bloom, and two Kardashians—cheered on the soon-to-be space travelers. Blue Origin’s rocket launched relatively quietly, but a sonic boom echoed minutes later. 

By 8:45 a.m., the usually perfectly-composed Lauren Sánchez—Jeff Bezos’s fiancée and the person who convened Katy Perry, Gayle King, rocket scientist Aisha Bowe, film producer Kerianne Flynn, and activist Amanda Nguyen to join her for Blue Origin’s 11th human spaceflight—was coming down from the atmosphere with her hair mussed, sounding truly overwhelmed and calling for her three kids, her “babies.” Gayle King, an anxious flyer on a regular airplane and the most scared among the six, embraced the ground, thanked Jesus, and swore she could now tackle any fear. Amanda Nguyen, a sexual assault survivor who had always dreamed of traveling to space, brought with her the hospital band from the night she was assaulted and watched it float in zero gravity. 

NS-31 Astronaut Lauren Sánchez celebrates a successful mission to space.
Courtesy of Blue Origin

When Blue Origin or the flyers themselves talk about the impact of NS-31, that raw emotion hasn’t always translated. Genuine feeling has drowned in platitudes. Leading up to the launch, what felt more urgent were the challenges facing professional astronauts and scientists right now. The latest reporting shows President Donald Trump cutting 20% from NASA’s budget—and 50% of its science budget. NASA, like the rest of the federal government, axed its DEI leader; NASA’s chief scientist was let go. A pledge to put a woman and person of color on the moon disappeared from NASA’s website. In these circumstances, what meaning does it really have for women to send a pop star to space?

But the problem, ultimately, isn’t sending women to space. It’s everything that’s wrong on Earth. One day, hopefully NASA will front an all-female spaceflight of true astronauts. In the meantime, though, why should commercial space travel be solely the domain of the world’s richest men? The flyers spoke of making this experience more accessible for everyone—but how exactly remains to be seen. 

Sánchez said the women who were going to space are all storytellers, and that’s how she thought they could inspire others. Before the flight, it was unclear what that meant. After seeing their profound reactions, it’s obvious each traveler should have a story to tell. The real test will be what these women do back on Earth. 

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Today’s edition was curated by Nina Ajemian. Subscribe here.

ALSO IN THE HEADLINES

- Libel lawsuit. Former governor of Alaska Sarah Palin’s libel suit against the New York Times has headed into a retrial, with a jury selected yesterday and opening statements scheduled for today. Palin alleged that an editorial from 2017 wrongly tied her political campaign to a mass shooting, an inaccuracy that the newspaper has acknowledged and corrected. AP

- Positive thinking. Cathie Wood, founder and CEO of Ark Invest, sees President Donald Trump’s tariffs as “shock therapy” that has the potential to lead to trade deals. “[W]e believe that what looked at first glance like the largest and most regressive tax increase in U.S. history could turn out to be quite the opposite,” she wrote. Fortune

- CEO compensation. General Motors CEO Mary Barra’s compensation rose 6% last year to $25.5 million, with the company citing record profits and that it hit certain performance targets. This puts Barra’s executive compensation at the top of the Detroit Three, the three biggest U.S. automakers: GM, Ford, and Stellantis. USA Today

- No. 1 pick. Paige Bueckers was the No. 1 pick in the WNBA draft last night, selected by the Dallas Wings. Bueckers, who was the projected first pick, led UConn to a NCAA championship victory earlier this month. She also recently signed a deal with Ally Financial, which became the official retail bank of the WNBA. NBC

MOVERS AND SHAKERS

WSFS Bank, a subsidiary of financial services company WSFS Financial Corporation, named Kate McGlinchey SVP, chief compliance officer. Previously, she was SVP, global risk and compliance, platforms and technology at TD.

Hyland, a content management solutions company, named Tara Francois SVP, global presales. She was most recently VP, solutions engineering at Smartsheet.

Ezra, an AI-powered cancer screening company, appointed Dr. Danna Chung as chief medical officer and medical director. Most recently, she was the virtual medical director at Crossover Health.

Giorgio Armani named Anoushka Borghesi global communication director. She previously served as the company’s head of media and PR.

Work management software provider Atlassian appointed Karen Dykstra to its board of directors. Most recently, she served as CFO and EVP of VMware.

ON MY RADAR

The top goal of Project 2025 is still to come The Atlantic

“The Handmaid’s Tale” reflects the exhaustion of liberal feminism New Yorker

Prada buys Versace: A tale of two blondes Washington Post

PARTING WORDS

“The more you do, the more energy you have.”

— Kaitlan Collins, CNN’s chief White House correspondent, on her busy schedule

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Authors
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
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Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

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By Nina AjemianNewsletter Curation Fellow

Nina Ajemian is the newsletter curation fellow at Fortune and works on the Term Sheet and MPW Daily newsletters.

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